The Best Way To Post Blogs On Facebook
The stats are in. The vast majority of Facebook users get there through a mobile device (usually a phone). The huge shift from desktop usage to mobile usage is serious for your marketing, especially if you use Facebook to get your blog content in front of ideal customers. I’ve experimented with a number of options and I’m convinced (for the time being at…
Read More »A Really Quick Way To Follow Facebook’s 20% Rule
Have you ever placed a Facebook ad or set up a boost only for it to not be approved because your ad image is more than 20% text? It’s very frustrating, especially because often you don’t find out ’til many hours after you have submitted it. The best thing to do is be sure your ad images follow Facebook’s 20% rule…
Read More »My $1.00 Facebook Post Boost & The Surprising Results
I’ve been asked my opinion about the Facebook post boost option nearly every day in the past few months. There is a lot to say about Facebook advertising in general, which I expand on below; but before I do, here’s a little background on what’s been going on recently with business Pages: These days,…
Read More »My $1.00 Facebook Post Boost & The Surprising Results
I’ve been asked my opinion about the Facebook post boost option nearly every day in the past few months. There is a lot to say about Facebook advertising in general, which I expand on below; but before I do, here’s a little background on what’s been going on recently with business Pages: These days,…
Read More »The 5 Best Social Media Tips of January 2015
Greetings from the Frozen Tundra (otherwise known as Eastern Long Island)! As our village is digging out from a storm that brought with it 30 inches of snow in one fell swoop, I’m busy here in my office keeping up with the changes in social media that you need to know about. …
Read More »How To Take A Break From Social Media Marketing
Everyone deserves a break once in a while, right? But what happens when you want to take a break from social media marketing but your business can’t? You automate! By automating I don’t mean “set-it and forget-it.” What I do mean is to take advantage of some of the easy tools out there that are…
Read More »Alert! Facebook Business Pages New Rules Start January '15
It’s likely you’ve noticed it. Little by little the reach of your Facebook Business Page posts has been getting lower and lower. And you are not alone. Every page is experiencing reduced organic (“not paid”) reach. Now your reach may decrease even more because Facebook Business Pages new rules start in January ’15. …
Read More »4 Cool Ways To Repurpose Your Facebook Updates
Want to get more mileage out of your Facebook Fan Page? We all do. Without spending ad dollars your status updates will only reach a fraction of your fans, so I recommend that you boost your posts whenever you can. (I’ll be uncovering the pros and cons of boosted posts on Facebook in two weeks.) I’ve…
Read More »8 Brilliant Facebook Marketing Tactics to Use Right Now
Yep, Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your Social Media marketing. Remember, more time is spent on…
Read More »How To Deal With Facebook Split Personality Disorder
If you’re trying to figure out how to manage your Facebook personal profile and your Facebook business page at the same time, you’re not alone. I call it Facebook Split Personality Disorder and it raises questions for many businesses: “Should I post my business content only on my business page or should I post it…
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