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Content Marketing

What’s the Difference Between a Tagline and a Brand Promise?

The best way to differentiate your business from the pack is to be crystal clear about your marketing message. But what does that mean? Do you need a tagline? Do you need a brand promise? And what is the difference between a tagline and a brand promise? Let’s get this cleared up… The Difference Between a Tagline…

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My Top 10 List of Overused Marketing Words (& What to Use Instead)

Every now and then I find myself using a word that really annoys me when other people use it! I’ve tried hard to banish what I consider overused marketing words from my website, my speaking and my blogging. But sometimes it’s really difficult to find the perfect alternate word that has the same meaning or even sounds right…

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The Fun Trick That Will Get You Blogging Again

    I hope you had a great holiday season. I had a wonderful time going to all kinds of parties and events in my new town of Covington, Kentucky and nearby Cincinnati. People here love to celebrate! So, how’s business? Lots of folks I’ve been talking this week are in the midst are figuring out how…

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How To Use Voice Typing To Write Enticing Website Content

Remember those old movies where there was an office scene and the boss wanted to write a letter? All he had to do was say “Take this down!” and his secretary would take shorthand while the boss simply blurbed out what he wanted to say.  I always wanted to be that boss, especially a few months ago.…

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How To Get Your Website To Show Up On Google – For Small Businesses

If you’re wondering how to get your website to show up on Google, you’re not alone. More than half of all buying decisions start with Google for consumer and business purchases. Google is our encyclopedia, how-to manual, and international Yellow Pages all wrapped into one. It’s natural that every business wants to show up on Google.…

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3 Steps To Develop A Brand Promise for Your Small Business

One 20th of a second. That’s how much time we have to convince our ideal client that she’s in the right place when she lands on our website. Yes, attention spans have become that short! I’ve been an internet marketer for over ten years and if I could give every small business just one piece of advice, it would be this: Develop…

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The Difference Between Categories & Tags in WordPress Blogs

A topic that causes a lot of confusion for business bloggers and a question that comes up frequently in my online course, Blog School, is this: “What’s the difference between categories and tags in WordPress blogs?” Yep, it is a little tricky. If you simply perform a Google search to try to get the answer you’ll likely get results that don’t…

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A Simple Blog Template for Compelling Business Blogs

In my Blog School course, I teach business owners how to create and publish blogs to be used as marketing tools. The goal of business blogs is to attract an audience, engage them and nurture them into paying clients and customers. But because blogging can seem like a daunting challenge, I’ve created a simple blog…

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3 Ways To Recycle Your Blog Posts & Keep Your Readers Engaged

Here’s a great tip to get more mileage out of your marketing: recycle your blog posts! If you’re like most business owners you likely only have time to write about one blog post a month. But this doesn’t mean that you can only share one blog each the month. A really cool solution to keeping your readers engaged…

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