Content Marketing
Which Type Of Decision-Maker Is Your Ideal Client?
If you’re in business, you already know how important it is to be totally clear about your ideal clients and customers. But one thing you may not have thought a lot about is what type of decision-makers they are. Don’t feel bad. Most businesses haven’t done a deep dive into different types of decision-makers, either.…
Read More »3 (Proven) Tips That Get Website Visitors To Stay
Did you know? The average American’s attention span has plummeted down to 8 seconds. That’s a steep decrease from only twenty years ago when the average was twelve seconds, according to a recent study from Microsoft. If you’re a business owner or marketer, this is not good news. It’s hard enough to stand out above the…
Read More »Elevator Speech Tips For Entrepreneurs
Have you ever become tongue-tied when you’re asked, “So, what do you do?” and walked away with the feeling that you’ve lost a great business opportunity? Well, it used to happen to me, too. That’s when I set out to master the art of being the most persuasive person in the room when I go…
Read More »How To Write Better Marketing Messages
3 Tips To Write Better Marketing Messages For Your Business Creating marketing messages that will instantly connect with your ideal prospects is not an easy task. As a conversion coywriter it’s a big part of my job. Effective messaging are statements that connect emtionally with prospects and answers the question that’s swirling around in their…
Read More »Has Someone Stolen Your Website Content? Find Out:
Hello there, brilliant entrepreneurs! Yes, you read it right. There are some bad people out there stealing website content. They’re not Russian hackers, either. Nope! They are website designers, developers, and businesses that are too lazy or uncreative to develop their own content. In this post, I tell you why copied content hurts you, show…
Read More »Put Your Networking On Steroids
What do I mean when I say, “Put your networking on steroids”? Well, think about this: when you attend a networking event, do you expect to come home with a ton of new orders or contracts in your suitcase? Probably not. I just returned from a conference in Chicago where my colleague, Michelle Hummel from…
Read More »3 Of My Favorite Marketing Blogs
I’m on vacation this week. (!) Being on vacation clears my brain of the minutia of running a business and opens up space for me to pay deliberate attention to what I do on a daily basis — the things that even vacation won’t keep me from. So, today when I opened my laptop I…
Read More »How To Get Business Reviews On Google
In my last blog, I told you about how the most brilliant content for your website may be hiding in plain sight – right in your customer testimonials. Testimonials, also called reviews, are a proven way to build credibility for your business. You want to win more of your ideal customers, right? Then think about…
Read More »The Hidden Gold In Your Client Testimonials & Customer Reviews
Here’s a great tip that I just have to share with you: One of my clients is a highly accomplished interior designer, Sharon Sherman. Last year we worked together to update her website so it would connect more powerfully with her ideal clients. And do it without investing in a website re-design! Sounds like a tall…
Read More »How to Attract ANYONE With Your Marketing!
Before you sit down and finish skimming this article, I need you to follow a very simple request: On a sheet of paper (or, electronically for all my Earth-loving peeps), complete the following sentence: “My/Our ideal customer is _____________.” Now, if your sentence looks something like this: “My/Our ideal customer is anyone who _____________.” . .…
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