Blogging

The Difference Between Categories & Tags in WordPress Blogs

A topic that causes a lot of confusion for business bloggers and a question that comes up frequently in my online course, Blog School, is this: “What’s the difference between categories and tags in WordPress blogs?” Yep, it is a little tricky. If you simply perform a Google search to try to get the answer you’ll likely get results that don’t…

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A Simple Blog Template for Compelling Business Blogs

In my Blog School course, I teach business owners how to create and publish blogs to be used as marketing tools. The goal of business blogs is to attract an audience, engage them and nurture them into paying clients and customers. But because blogging can seem like a daunting challenge, I’ve created a simple blog…

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3 Ways To Recycle Your Blog Posts & Keep Your Readers Engaged

Here’s a great tip to get more mileage out of your marketing: recycle your blog posts! If you’re like most business owners you likely only have time to write about one blog post a month. But this doesn’t mean that you can only share one blog each the month. A really cool solution to keeping your readers engaged…

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Is Online Marketing A Waste Of Time?

As a successful business owner you likely have a zillion things on your to-do list. I know I do. Before diving into online marketing efforts such as blogging, using social media or building an email list, you need to know if it’s really worth it to your bottom line. So, let me ask you a question. If…

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Can a Headshot Write a Blog Post?

[This is a guest post by Alyssa Peek of Peek Photography.]   By Alyssa Peek When I first saw the words “Be Seen, Be Heard, Be Chosen” on Betsy Kent’s website, I knew I had to meet her! Our mutual friend,  Marilyn Sygrove, recently introduced me to Betsy. Marilyn is the founder of Sygrove Associates Design Group, which…

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Why You Don’t Need A Blog Calendar

I teach a course in business blogging, so it would be natural to assume that I have a well-organized blog calendar packed with inspiring topics all tightly scheduled well into the future, right? Well, I don’t.     The truth is, I’ve attempted to use a blog calendar many times over the past few years. I’d invest hours into set-up and schedule a…

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3 Reasons Why Blogging is Smart for Business

When you hear the word blogging, what’s your first reaction?  Is it Urghh!? I can understand that. But let me assure you that blogging does not have to be a pain in the you know what. Blogging is smart for business and here are 3 reasons why: Reason #1 – Blogging nurtures relationships with potential customers. The…

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3 Ways To Email Blog Posts For Engagement & Visibility

Here’s a question that comes up a lot in Blog School:  What works best when emailing blog posts to your list?  Email is a proven method to get your content to your audience. But you still need visits to your website. Website visits are crucial for search engine visibility and to build deeper relationships. So what’s the solution?  Here are three ways to…

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