3 Reasons Why Blogging is Smart for Business

By Betsy Kent | Mar 22, 2016

When you hear the word blogging, what’s your first reaction?  Is it Urghh!? I can understand that. But let me assure you that blogging does not have to be a pain in the you know what. Blogging is smart for business and here are 3 reasons why: Reason #1 – Blogging nurtures relationships with potential customers. The…

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3 Ways To Email Blog Posts For Engagement & Visibility

By Betsy Kent | Mar 16, 2016

Here’s a question that comes up a lot in Blog School:  What works best when emailing blog posts to your list?  Email is a proven method to get your content to your audience. But you still need visits to your website. Website visits are crucial for search engine visibility and to build deeper relationships. So what’s the solution?  Here are three ways to…

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A New Way to Build An Ideal Facebook Audience In Only 4 Steps

By Betsy Kent | Feb 25, 2016

The other day I discovered a feature that is a super cool way to grow an ideal Facebook audience. I am really jazzed about it and want to share it with you. As you may know, I’m all about marketing that will attract your most perfect, ideal customers. This new Facebook feature hits the nail on the head. It enables you to invite people who have “liked”…

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Tip: Are You Wasting Time? Start Marketing to the Right Audience Now

By Betsy Kent | Feb 17, 2016

  Are you wasting time trying to market to everyone? If so, take some time right now to identify your ideal customer. (Trust me, this was a game-changer for my biz).    Here are a couple of tips to get you started: Look over your list of current and past customers. Choose one (or two) of…

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7 Tough Business Lessons I Learned The Hard Way (so you don’t have to)

By Betsy Kent | Feb 4, 2016

2015 was an incredibly good year for Be Visible. But frankly, I’m a bit surprised that business grew so much. All year long I felt like I was tripping over myself. I had some big wins but I also made some really dumb mistakes. Because of my mistakes I found better solutions, so I want to share them with you. I hope I…

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How To Make Business Blogging Easier: Procrastinate More, Betsy Kent, Be Visible, Blog School

How To Make Business Blogging Easier: Procrastinate More

By Betsy Kent | Jan 25, 2016

Procrastination is bad, right? Our parents and teachers drum that into our heads. In fact, when you enter the word “procrastination” into Google you have access to all kinds of advice about how to stop your procrastinating. Here are just a few: The Procrastination Doom Loop—and How to Break It Understanding and Overcoming Procrastination Procrastination: Why You Do It,…

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Something Is Changing

By Betsy Kent | Jan 19, 2016

  The Only Thing You Can Be Completely Certain About Is That Everything Changes In the past few months I’ve noticed a perceivable buzz in the air around my business, Be Visible. It’s as if there’s a current vibrating in the background and that current is bringing me the best new customers I could ever hope for, almost…

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How To Screw Up Your Webinar – In 4 Simple Fails

By Betsy Kent | Dec 15, 2015

      Ever had this experience? You’re doing pretty well with one strategy, but then you notice that someone in your field is using a different strategy…and she’s getting unbelievable results. You are intrigued. You think to yourself, “I’m going to try it her way; because if she gets the crazy results that she…

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5 Common Online Marketing Mistakes (& How To Avoid Them)

By Betsy Kent | Nov 23, 2015

When I started my career in online marketing there weren’t a lot of people to learn from. I learned by research and testing. And you can be sure I made a ton of online marketing mistakes. I want to share some of the mistakes I made with you. And I’m going to show you specific…

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3 Ways To Handle Social Media Marketing During A Disaster

By Betsy Kent | Nov 17, 2015

In the aftermath of the attacks in Paris this past Friday, I made a decision to step back from social media marketing for a few days. It felt uncomfortable to be promoting my business while the western world was in shock. Unfortunately, there have been countless times in the past few years when I have felt…

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