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The Pros and Cons of Facebook Lead Ads, Be Visible, Betsy Kent

The Pros and Cons of Facebook Lead Ads

By Betsy Kent | Nov 10, 2015

I’ve been a big fan of Facebook for a very long time. Heck, I even bought stock in the company! But lately I’ve been advising my  small business clients to use Facebook only when they have something to promote and some ad dollars to back it up. Facebook’s unsurpassed targeting capabilities make it an awesome place to…

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The 2 Ways TO BOOST a facebook post

The 2 Ways To Boost A Facebook Post

By Betsy Kent | Nov 6, 2015

Last week I attended a Facebook marketing webinar presented by Mari Smith. Mari is a super popular speaker on the social media circuit and a huge advocate of Facebook marketing for small businesses. In fact, this year Facebook hired Mari to be their representative on a multi-city roadshow called Facebook Boost Your Business. If there’s…

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The Secret Formula for Email Subject Line Length

By Betsy Kent | Oct 29, 2015

Is there a correlation between your email subject line length and the percentage of people that open your emails? If you’re like me, you would probably say yes. On mobile phones in particular where long subject lines are cut-off, it would make sense that a shorter subject line would result in a higher open rate. Note:…

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how social media can hurt your business, social media marketing, betsy kent, be visible

How Social Media Can Hurt Your Business

By Betsy Kent | Oct 16, 2015

  Social media. The wondrous tool that has revolutionized the way the world communicates. Savvy marketers recognized its power early on. Social media agencies were formed. Social media “gurus” emerged. Everyone dove in; even mom and pop businesses created business pages. After all, who could resist the instant gratification all those thumbs-up, shares and comments from real people in…

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A Surprisingly Simple Way To Use LinkedIn For Marketing

By Betsy Kent | Oct 14, 2015

It’s a super powerful platform for B2B companies yet most businesses are only scratching the surface of how to use LinkedIn for marketing. But hey, we’re busy! So here’s a way you can easily take advantage of LinkedIn’s enormous reach without spending a lot of time or energy: re-post your blogs on LinkedIn’s article publishing platform.…

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The 5 Best Content Marketing Tips of September 2015

By Betsy Kent | Oct 6, 2015

Hey all you fledgling (and experienced) content marketers out there! I’m talking to you – if you fit into any of these categories: you have a website, you use social media marketing, you write a blog, or send emails to promote your business. So…that’s pretty much everyone who landed on this blog post.   At the beginning…

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Facebook Ads – What’s Working Now?

By Betsy Kent | Sep 25, 2015

Facebook is putting a lot of effort into trying to entice small and medium sized businesses to use the advertising platform. It’s a slow and tedious climb for a number of reasons, but two issues stand out. Facebook itself is doing a poor job of helping customers with ad creation (if you’ve been trying run ads or…

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4 Crucial Reasons Why Your Blog Must Be Part Of Your Website

By Betsy Kent | Sep 14, 2015

  The Case Of The Missing Blog   “Do you have a blog?”   Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on:   At our first meeting I have…

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Facebook Tip: How To Unannoyingly Post Business Content On Your Personal Profile

By Betsy Kent | Aug 25, 2015

If you’re like me (and most entrepreneurs) you have become Facebook friends with many people that you know through business such as colleagues, past clients and even new prospects. Wouldn’t it be great if you could post business content on your personal profile and have it delivered only to the friends you know through business?…

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3 Time-Saving Social Media Tools That You’ll Love

By Betsy Kent | Aug 14, 2015

  Do you worry about keeping up with social media for your business when you’re away for an extended length of time? Well, you’re not alone. I just finished a vacation. When you’re self-employed and manage your own marketing it’s rather hard to devote entire days just to fun. But I did manage to stay away from my computer for nearly the…

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