Tip: Are You Wasting Time? Start Marketing to the Right Audience Now

By Betsy Kent | Feb 17, 2016

  Are you wasting time trying to market to everyone? If so, take some time right now to identify your ideal customer. (Trust me, this was a game-changer for my biz).    Here are a couple of tips to get you started: Look over your list of current and past customers. Choose one (or two) of…

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7 Tough Business Lessons I Learned The Hard Way (so you don’t have to)

By Betsy Kent | Feb 4, 2016

2015 was an incredibly good year for Be Visible. But frankly, I’m a bit surprised that business grew so much. All year long I felt like I was tripping over myself. I had some big wins but I also made some really dumb mistakes. Because of my mistakes I found better solutions, so I want to share them with you. I hope I…

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How To Make Business Blogging Easier: Procrastinate More, Betsy Kent, Be Visible, Blog School

How To Make Business Blogging Easier: Procrastinate More

By Betsy Kent | Jan 25, 2016

Procrastination is bad, right? Our parents and teachers drum that into our heads. In fact, when you enter the word “procrastination” into Google you have access to all kinds of advice about how to stop your procrastinating. Here are just a few: The Procrastination Doom Loop—and How to Break It Understanding and Overcoming Procrastination Procrastination: Why You Do It,…

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Something Is Changing

By Betsy Kent | Jan 19, 2016

  The Only Thing You Can Be Completely Certain About Is That Everything Changes In the past few months I’ve noticed a perceivable buzz in the air around my business, Be Visible. It’s as if there’s a current vibrating in the background and that current is bringing me the best new customers I could ever hope for, almost…

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How To Screw Up Your Webinar – In 4 Simple Fails

By Betsy Kent | Dec 15, 2015

      Ever had this experience? You’re doing pretty well with one strategy, but then you notice that someone in your field is using a different strategy…and she’s getting unbelievable results. You are intrigued. You think to yourself, “I’m going to try it her way; because if she gets the crazy results that she…

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5 Common Online Marketing Mistakes (& How To Avoid Them)

By Betsy Kent | Nov 23, 2015

When I started my career in online marketing there weren’t a lot of people to learn from. I learned by research and testing. And you can be sure I made a ton of online marketing mistakes. I want to share some of the mistakes I made with you. And I’m going to show you specific…

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3 Ways To Handle Social Media Marketing During A Disaster

By Betsy Kent | Nov 17, 2015

In the aftermath of the attacks in Paris this past Friday, I made a decision to step back from social media marketing for a few days. It felt uncomfortable to be promoting my business while the western world was in shock. Unfortunately, there have been countless times in the past few years when I have felt…

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The Pros and Cons of Facebook Lead Ads, Be Visible, Betsy Kent

The Pros and Cons of Facebook Lead Ads

By Betsy Kent | Nov 10, 2015

I’ve been a big fan of Facebook for a very long time. Heck, I even bought stock in the company! But lately I’ve been advising my  small business clients to use Facebook only when they have something to promote and some ad dollars to back it up. Facebook’s unsurpassed targeting capabilities make it an awesome place to…

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The 2 Ways TO BOOST a facebook post

The 2 Ways To Boost A Facebook Post

By Betsy Kent | Nov 6, 2015

Last week I attended a Facebook marketing webinar presented by Mari Smith. Mari is a super popular speaker on the social media circuit and a huge advocate of Facebook marketing for small businesses. In fact, this year Facebook hired Mari to be their representative on a multi-city roadshow called Facebook Boost Your Business. If there’s…

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The Secret Formula for Email Subject Line Length

By Betsy Kent | Oct 29, 2015

Is there a correlation between your email subject line length and the percentage of people that open your emails? If you’re like me, you would probably say yes. On mobile phones in particular where long subject lines are cut-off, it would make sense that a shorter subject line would result in a higher open rate. Note:…

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