How To Uncover Powerful Words for Your Marketing Be Visible

How To Uncover Powerful Words For Marketing Copy

By Betsy Kent | Jul 11, 2017

This may come off a bit harsh, but hear me out: Today’s Internet user has the attention-span of an untrained beagle. Better yet, an untrained beagle walking in a Fourth of July parade surrounded by loud music, confetti cannons and other untrained beagles. Listen, I wasn’t the one who put together the stats. But it’s…

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A Surefire Way To Find Your Ideal Client Or Customer, betsy kent, bevisible, be visible

A Surefire Way To Find Your Ideal Client Or Customer

By Betsy Kent | Jun 20, 2017

The most successful companies in the world are totally clear about who they want to attract. It’s obvious on their websites, in their marketing and advertising, even in how they talk about their companies. We’re all familiar with the large brands that do a great job of connecting with their customers every step of the way. Apple…

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Create A Freakin' Awesome Elevator Speech, A Surefire Way To Find Your Ideal Client Or Customer, betsy kent, bevisible, be visible

How To Create A Freakin’ Awesome Elevator Speech

By Betsy Kent | Jun 12, 2017

Ever go to a networking event? Here’s a common scenario: You’re at an event and suddenly someone comes up to you and asks, “What do you do?” And you don’t know what to say. How could that be? Your business is your passion. You put everything into it. And you don’t know how to talk…

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4 Tips To Connect With Your Ideal Clients (on your website and in your marketing), Create A Freakin' Awesome Elevator Speech, betsy kent, bevisible, be visible

4 Tips To Connect With Your Ideal Clients (on your website and in your marketing)

By Betsy Kent | May 23, 2017

When you use the perfect words and phrases in your marketing copy, you can connect with your ideal clients and customers in a deep way. But choosing those perfect words is not that easy. However, the key to create the best marketing copy is right in front of you every time you work with one of your clients or customers. …

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Difference Between A LinkedIn Article and A LinkedIn Update, betsy kent, bevisible, be visible

The Difference Between A LinkedIn Article and A LinkedIn Update

By Betsy Kent | May 2, 2017

Our favorite business-to-business social media site, LinkedIn, has made a lot of changes over the past few months. The most obvious changes are in the basic layout. They’re working hard to make the platform more intuitive and user-friendly. (Being bought by Microsoft doesn’t hurt!). If you use LinkedIn to share your blog content and get…

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List of Overused Words, betsy kent, bevisible, be visible

My Top 10 List of Overused Marketing Words (& What to Use Instead)

By Betsy Kent | Apr 18, 2017

Every now and then I find myself using a word that really annoys me when other people use it! I’ve tried hard to banish what I consider overused marketing words from my website, my speaking and my blogging. But sometimes it’s really difficult to find the perfect alternate word that has the same meaning or even sounds right…

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Christine Luken, Money Is Emotional, Be Visible, Betsy Kent

Getting Totally Clear About Your Ideal Client Opens Up New Opportunities (True Story)

By Betsy Kent | Apr 4, 2017

If you read my blogs, you may have noticed that I’m obsessed with how getting totally clear about your ideal client is the key to a profitable and sustainable business – and one you love, too. Real quick, here’s how this all started for me: A few years ago, I launched an online course called Blog…

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People Visiting Your Website From Their Phone, betsy kent, bevisible, be visible,

How To Find Out If People Are Visiting Your Website From Their Phone

By Betsy Kent | Mar 22, 2017

I just got back from a whirlwind week in New York City. The occasion was my 14-year old niece’s first visit to the Big Apple. Having lived there for many years, I am the perfect NYC tour guide. And a perfect NYC tour guide spends a lot of time in the subway. This is cool:…

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5 Things You Can Do To Eliminate Confusion on Your Website

By Betsy | Feb 21, 2017

When I first got started in the Internet marketing biz I heard someone utter a profound statement about how important it is to eliminate confusion on your website. It has been my mantra ever since: Confusion Wins Over Persuasion Every Time It means this: no matter how beautiful your website looks or how masterfully you’ve created your content, if…

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3 Reasons Why It’s So Hard To Identify Your Ideal Customer

By Betsy Kent | Jan 30, 2017

Hello, brave entrepreneur! Today, I’m going to give some really good reasons to stop what you’re doing and identify your ideal customer. Over the past 12 years, I have worked with tons of different types of businesses. Consumer packaged goods, dentists, coaches, consultants, other agencies, and the list goes on. In nearly every case, these businesses…

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