ATTRACT YOUR IDEAL CLIENT BLOG


3 Steps To Develop A Brand Promise for Your Small Business

By Betsy Kent | Aug 24, 2016

One 20th of a second. That’s how much time we have to convince our ideal client that she’s in the right place when she lands on our website. Yes, attention spans have become that short! I’ve been an internet marketer for over ten years and if I could give every small business just one piece of advice, it would be this: Develop…

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categories & tags in wordpress blogs

The Difference Between Categories & Tags in WordPress Blogs

By Betsy Kent | Aug 9, 2016

A topic that causes a lot of confusion for business bloggers and a question that comes up frequently in my online course, Blog School, is this: “What’s the difference between categories and tags in WordPress blogs?” Yep, it is a little tricky. If you simply perform a Google search to try to get the answer you’ll likely get results that don’t…

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blog template Be Visible

A Simple Blog Template for Compelling Business Blogs

By Betsy Kent | Jul 26, 2016

In my Blog School course, I teach business owners how to create and publish blogs to be used as marketing tools. The goal of business blogs is to attract an audience, engage them and nurture them into paying clients and customers. But because blogging can seem like a daunting challenge, I’ve created a simple blog…

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Instant Pants

By Betsy Kent | Jul 12, 2016

I come from a family of retailers. When my grandfather emigrated from Poland to the United States he somehow found his way to Akron, Ohio where he opened a small tailor shop. That was in 1926. My father and uncle took over the business in the 50’s and under their management it grew and grew. This…

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recycle blog posts, blogging, online marketing, betsy kent, be visible, blog school

3 Ways To Recycle Your Blog Posts & Keep Your Readers Engaged

By Betsy Kent | Jul 5, 2016

Here’s a great tip to get more mileage out of your marketing: recycle your blog posts! If you’re like most business owners you likely only have time to write about one blog post a month. But this doesn’t mean that you can only share one blog each the month. A really cool solution to keeping your readers engaged…

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3 Secrets About Your Ideal Customer You Probably Don't Know Be Visible Betsy Kent

3 Secrets About Your Ideal Customer You Probably Don’t Know

By Betsy Kent | Jun 28, 2016

How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well guess what? I’m going to share a few of my secrets about your ideal customer that could actually make this happen. It’s likely that you “know” who your ideal customer is, but I’ll bet you’ve…

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WHY CAN'T YOU VERIFY YOUR FACEBOOK BUSINESS PAGE, betsy kent, be visible, blog school

Can’t Verify Your Facebook Business Page? Try This:

By Betsy Kent | Jun 14, 2016

Urghhh…social media can be SO frustrating! Even for someone like me. I use it for marketing my own business and I also teach other business owners how to use it. But sometimes I get really mad. The changes. The glitches. The time spent trying to figure things out. And no social media platform can be…

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Is Online Marketing A Waste Of Time?

By Betsy Kent | Jun 7, 2016

As a successful business owner you likely have a zillion things on your to-do list. I know I do. Before diving into online marketing efforts such as blogging, using social media or building an email list, you need to know if it’s really worth it to your bottom line. So, let me ask you a question. If…

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Verify Your Facebook Business Page, betsy kent, be visible, blog school

Why You Should Verify Your Facebook Business Page Now

By Betsy Kent | May 31, 2016

  Are you too busy running your business to keep up with all the changes on social media? Well, you can relax because as an online marketing expert that’s my job! When I come across something you need to know about I post it here on my blog. I recently discovered something really powerful that I recommend…

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Can a Headshot Write a Blog Post?

By Betsy Kent | May 24, 2016

[This is a guest post by Alyssa Peek of Peek Photography.]   By Alyssa Peek When I first saw the words “Be Seen, Be Heard, Be Chosen” on Betsy Kent’s website, I knew I had to meet her! Our mutual friend,  Marilyn Sygrove, recently introduced me to Betsy. Marilyn is the founder of Sygrove Associates Design Group, which…

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