ATTRACT YOUR IDEAL CLIENT BLOG


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How To Test Your Email Subject Lines

By Betsy Kent | May 10, 2016

    Have you ever sent out an email blast that was opened by only a fraction of the people on your list? Argghh. It’s happened to me and I know how it feels. It’s a bummer when you worked hard to create stellar content that only a people read. Are you talking to air? Well,…

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Why You Don’t Need A Blog Calendar

By Betsy Kent | Apr 26, 2016

I teach a course in business blogging, so it would be natural to assume that I have a well-organized blog calendar packed with inspiring topics all tightly scheduled well into the future, right? Well, I don’t.     The truth is, I’ve attempted to use a blog calendar many times over the past few years. I’d invest hours into set-up and schedule a…

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Difference between LinkedIn update and a LinkedIn post

The Difference Between a LinkedIn Update and a LinkedIn Post

By Betsy Kent | Apr 12, 2016

Note: This post was revised to reflect the new changes on LinkedIn. Click here for the updated version. The other day one of my long-time clients asked me to explain the difference between an update and a post on LinkedIn. I was so glad she did because I was confused for a while and I thought you…

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3 Reasons Why Blogging is Smart for Business

By Betsy Kent | Mar 22, 2016

When you hear the word blogging, what’s your first reaction?  Is it Urghh!? I can understand that. But let me assure you that blogging does not have to be a pain in the you know what. Blogging is smart for business and here are 3 reasons why: Reason #1 – Blogging nurtures relationships with potential customers. The…

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3 Ways To Email Blog Posts For Engagement & Visibility

By Betsy Kent | Mar 16, 2016

Here’s a question that comes up a lot in Blog School:  What works best when emailing blog posts to your list?  Email is a proven method to get your content to your audience. But you still need visits to your website. Website visits are crucial for search engine visibility and to build deeper relationships. So what’s the solution?  Here are three ways to…

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A New Way to Build An Ideal Facebook Audience In Only 4 Steps

By Betsy Kent | Feb 25, 2016

The other day I discovered a feature that is a super cool way to grow an ideal Facebook audience. I am really jazzed about it and want to share it with you. As you may know, I’m all about marketing that will attract your most perfect, ideal customers. This new Facebook feature hits the nail on the head. It enables you to invite people who have “liked”…

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Tip: Are You Wasting Time? Start Marketing to the Right Audience Now

By Betsy Kent | Feb 17, 2016

  Are you wasting time trying to market to everyone? If so, take some time right now to identify your ideal customer. (Trust me, this was a game-changer for my biz).    Here are a couple of tips to get you started: Look over your list of current and past customers. Choose one (or two) of…

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7 Tough Business Lessons I Learned The Hard Way (so you don’t have to)

By Betsy Kent | Feb 4, 2016

2015 was an incredibly good year for Be Visible. But frankly, I’m a bit surprised that business grew so much. All year long I felt like I was tripping over myself. I had some big wins but I also made some really dumb mistakes. Because of my mistakes I found better solutions, so I want to share them with you. I hope I…

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How To Make Business Blogging Easier: Procrastinate More, Betsy Kent, Be Visible, Blog School

How To Make Business Blogging Easier: Procrastinate More

By Betsy Kent | Jan 25, 2016

Procrastination is bad, right? Our parents and teachers drum that into our heads. In fact, when you enter the word “procrastination” into Google you have access to all kinds of advice about how to stop your procrastinating. Here are just a few: The Procrastination Doom Loop—and How to Break It Understanding and Overcoming Procrastination Procrastination: Why You Do It,…

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Something Is Changing

By Betsy Kent | Jan 19, 2016

  The Only Thing You Can Be Completely Certain About Is That Everything Changes In the past few months I’ve noticed a perceivable buzz in the air around my business, Be Visible. It’s as if there’s a current vibrating in the background and that current is bringing me the best new customers I could ever hope for, almost…

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