ATTRACT YOUR IDEAL CLIENT BLOG


ideal client be visible

5 Things You Must Know About Your Ideal Client

By Betsy Kent | Nov 18, 2016

For those who work in marketing at huge corporations, identifying a target market is the most important first step before the launch of any campaign or new product. This very important information forms the foundation of every aspect of a marketing strategy. But you, brave entrepreneur, don’t have a bahzillion dollar budget to create focus groups and hire branding agencies…

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How To Use Voice Typing To Write Enticing Website Content

How To Use Voice Typing To Write Enticing Website Content

By Betsy Kent | Nov 1, 2016

Remember those old movies where there was an office scene and the boss wanted to write a letter? All he had to do was say “Take this down!” and his secretary would take shorthand while the boss simply blurbed out what he wanted to say.  I always wanted to be that boss, especially a few months ago.…

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Why First Dates & Marketing Are A Lot Alike, Betsy Kent, Be Visible

Why First Dates & Marketing Are A Lot Alike

By Betsy Kent | Oct 19, 2016

  Imagine you’re on a first date and you are B.O.R.E.D. The appetizer arrives and you’re already dreaming about getting home to binge-watch your favorite show. Ughh. Those dates are painful. Why are most first dates so boring?  Because on first dates most people stick to neutral topics. No one wants to say something that…

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The Secret To Using LinkedIn For Blogging To Expand Your Reach

By Betsy Kent | Oct 4, 2016

  LinkedIn is a super powerful platform for B2B companies, yet most businesses are only scratching the surface of how to use it for marketing. But hey, we’re busy! But here’s a secret you may not know: when you use LinkedIn for blogging you can reach a lot of people who you are connected with, but who…

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How To Get Your Website To Show Up On Google – For Small Businesses

By Betsy Kent | Sep 7, 2016

If you’re wondering how to get your website to show up on Google, you’re not alone. More than half of all buying decisions start with Google for consumer and business purchases. Google is our encyclopedia, how-to manual, and international Yellow Pages all wrapped into one. It’s natural that every business wants to show up on Google.…

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3 Steps To Develop A Brand Promise for Your Small Business

By Betsy Kent | Aug 24, 2016

One 20th of a second. That’s how much time we have to convince our ideal client that she’s in the right place when she lands on our website. Yes, attention spans have become that short! I’ve been an internet marketer for over ten years and if I could give every small business just one piece of advice, it would be this: Develop…

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categories & tags in wordpress blogs

The Difference Between Categories & Tags in WordPress Blogs

By Betsy Kent | Aug 9, 2016

A topic that causes a lot of confusion for business bloggers and a question that comes up frequently in my online course, Blog School, is this: “What’s the difference between categories and tags in WordPress blogs?” Yep, it is a little tricky. If you simply perform a Google search to try to get the answer you’ll likely get results that don’t…

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blog template Be Visible

A Simple Blog Template for Compelling Business Blogs

By Betsy Kent | Jul 26, 2016

In my Blog School course, I teach business owners how to create and publish blogs to be used as marketing tools. The goal of business blogs is to attract an audience, engage them and nurture them into paying clients and customers. But because blogging can seem like a daunting challenge, I’ve created a simple blog…

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Instant Pants

By Betsy Kent | Jul 12, 2016

I come from a family of retailers. When my grandfather emigrated from Poland to the United States he somehow found his way to Akron, Ohio where he opened a small tailor shop. That was in 1926. My father and uncle took over the business in the 50’s and under their management it grew and grew. This…

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recycle blog posts, blogging, online marketing, betsy kent, be visible, blog school

3 Ways To Recycle Your Blog Posts & Keep Your Readers Engaged

By Betsy Kent | Jul 5, 2016

Here’s a great tip to get more mileage out of your marketing: recycle your blog posts! If you’re like most business owners you likely only have time to write about one blog post a month. But this doesn’t mean that you can only share one blog each the month. A really cool solution to keeping your readers engaged…

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