ATTRACT YOUR IDEAL CLIENT BLOG
If you read my blogs, you may have noticed that I’m obsessed with how getting totally clear about your ideal client is the key to a profitable and sustainable business – and one you love, too. Real quick, here’s how this all started for me: A few years ago, I launched an online course called Blog…
Read More »
I just got back from a whirlwind week in New York City. The occasion was my 14-year old niece’s first visit to the Big Apple. Having lived there for many years, I am the perfect NYC tour guide. And a perfect NYC tour guide spends a lot of time in the subway. This is cool:…
Read More »
When I first got started in the Internet marketing biz I heard someone utter a profound statement about how important it is to eliminate confusion on your website. It has been my mantra ever since: Confusion Wins Over Persuasion Every Time It means this: no matter how beautiful your website looks or how masterfully you’ve created your content, if…
Read More »
Hello, brave entrepreneur! Today, I’m going to give some really good reasons to stop what you’re doing and identify your ideal customer. Over the past 12 years, I have worked with tons of different types of businesses. Consumer packaged goods, dentists, coaches, consultants, other agencies, and the list goes on. In nearly every case, these businesses…
Read More »
I hope you had a great holiday season. I had a wonderful time going to all kinds of parties and events in my new town of Covington, Kentucky and nearby Cincinnati. People here love to celebrate! So, how’s business? Lots of folks I’ve been talking this week are in the midst are figuring out how…
Read More »
Every year when January 1st rolls around the internet simply explodes: How to be healthier this year, How to be wealthier this year, You must follow this advice, Don’t ever follow this advice, How to break free of your insecurities, How to make resolutions, Don’t ever make resolutions, and, of course, How to do…
Read More »
Do you find yourself wasting valuable time writing blogs and then they just sit there on your website and do nothing for your bottom line? Well, guess what? They can be powerful marketing tools – and there’s a lot you can do to make your blogs findable on Google and get the sales process going while you’re working on other…
Read More »
Do you love your website? One of the biggest issues that people come to me with is that they want to love their websites. But they don’t. Some of them even say they hate their site. It’s not always that they hate the the design. It’s not about the colors or the photos. In reality, those…
Read More »
For those who work in marketing at huge corporations, identifying a target market is the most important first step before the launch of any campaign or new product. This very important information forms the foundation of every aspect of a marketing strategy. But you, brave entrepreneur, don’t have a bahzillion dollar budget to create focus groups and hire branding agencies…
Read More »
Remember those old movies where there was an office scene and the boss wanted to write a letter? All he had to do was say “Take this down!” and his secretary would take shorthand while the boss simply blurbed out what he wanted to say. I always wanted to be that boss, especially a few months ago.…
Read More »