3 Of My Favorite Marketing Blogs

By Betsy Kent | Aug 14, 2018

I’m on vacation this week. (!) Being on vacation clears my brain of the minutia of running a business and opens up space for me to pay deliberate attention to what I do on a daily basis — the things that even vacation won’t keep me from. So, today when I opened my laptop I…

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How To Create A Value Proposition For Your Business

By Betsy Kent | Jul 17, 2018

Today’s blog is about your VALUE PROPOSITION. Wikipedia defines a value proposition this way: “It is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value (benefit) will be delivered, experienced and acquired.” But there’s a lot of confusion around what a value proposition really is. Is it the same…

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Which Online Review Site Should Your Business Focus On? Be Visible Betsy Kent

Which Online Review Site Should Your Business Focus On?

By Betsy Kent | Jun 26, 2018

Let’s face it. You have a lot of other things to do in your business than pay attention to reviews. That is, until you see a negative review posted about your business.  Unfortunately, many companies only start taking online reviews seriously when a customer posts a negative one. Many companies only take online reviews seriously if a customer posts…

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5 Steps To Get More (and Better) Google Reviews Betsy Kent Be Visible

5 Steps To Get More (Raving) Google Reviews [TIPS]

By Betsy Kent | Jun 19, 2018

Like it or not, people are writing and reading online reviews of your business. And research indicates that online reviews are a big influence on many buying decisions. In fact, 85% of consumers trust online reviews as much as personal recommendations. As a business owner you may think online reviews are a scourge. I can…

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google my business, seo, google listings, betsy kent, be visible

Is ‘Google My Business’ The New SEO?

By Betsy Kent | Jun 5, 2018

Ask any business that’s had a website for more than seven or eight years and you’ll hear complaints about how hard it is to show up on Google these days. It used to be, if you consistently published valuable content on your website (blogs, for the most part), optimized them properly, and shared them across…

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How To Land A New Customer In 5 Minutes Betsy Kent Be Visible

How To Land A New Customer In 5 Minutes

By Betsy Kent | May 15, 2018

If you shop online there’s a good chance that you check out customer reviews before you make a purchase. And you’re not alone. A recent study shows that 85% of consumers trust online reviews as much as personal recommendations. If your business provides a service, you should know that the power of online reviews is…

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in defense of facebook be visible betsy kent

In Defense of Facebook

By Betsy Kent | Apr 10, 2018

It didn’t come as a surprise for me to hear that the personal data of millions of Facebook users was used in an attempt to sway the presidential election of 2016. I’m surprised, however, to witness the level of uproar it’s causing and the amount of vitriol being hurled at Facebook as a result. Apparently,…

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Do you have a narcissistic website, betsy kent, betsy kent, bevisible, be visible,

Do You Have a Narcissistic Website?

By Betsy Kent | Apr 3, 2018

Today I’m going to ask you to think about your website for a minute. Yes, your website. That pesky little window into your business that is sometimes neglected, but always there – trying desperately to make a connection between you and your ideal customer. So, how’s it working out for you and your website? Not so great?…

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finding your ideal custsomer

Finding Your Ideal Customer: 32 Questions You Should Ask

By Betsy Kent | Mar 20, 2018

Whether you call it an avatar or a buyer persona, actually identifying and finding your ideal customer is not always an easy task. In a perfect world you want every aspect of your business, from your website to your elevator speech, to connect with the people who need you most and can pay you. But…

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4 Reasons It Takes So Long To Build A New Website Be Visible

4 Reasons It Takes So Long To Build A New Website

By Betsy Kent | Mar 11, 2018

When I began working in internet marketing about ten years ago, I could help my clients get a new website whipped up in a week or two – easy peasy. Technology has advanced greatly since then, right? So it would be natural for you to assume that building a website today would be easier and faster. But…

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