ATTRACT YOUR IDEAL CLIENT BLOG
In my last blog, I told you about how the most brilliant content for your website may be hiding in plain sight – right in your customer testimonials. Testimonials, also called reviews, are a proven way to build credibility for your business. You want to win more of your ideal customers, right? Then think about…
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Here’s a great tip that I just have to share with you: One of my clients is a highly accomplished interior designer, Sharon Sherman. Last year we worked together to update her website so it would connect more powerfully with her ideal clients. And do it without investing in a website re-design! Sounds like a tall…
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If you’re a reader of my blog you may already know that I’m totally obsessed with my ideal customers and the power that comes from being totally clear about who they are, what they think, how they feel, and what they say. In fact, my entire business is built around helping other businesses get…
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Nothing slows you down like having to worry about how you are going to get paid on time. If you have collection problems you might discover that you could have predicted which customers were going to be late payers right off the bat. Here’s the scenario: You’re excited to meet with a new prospect. The…
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If you read my blogs once in a while, you know I’m obsessed with helping you with the process of knowing your ideal customers. In fact, my entire business is built around it. But I didn’t plan it. Like many other entrepreneurs, I discovered my secret sauce by accident. Actually, it is the result of…
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What is a brand promise, you ask? A brand promise is the statement of your company’s unique value and the benefits of doing business with you. It conveys to your ideal customers why your business is the perfect choice. And it’s a pledge that whatever you promise, you fulfill it. A strong brand promise makes…
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Before you sit down and finish skimming this article, I need you to follow a very simple request: On a sheet of paper (or, electronically for all my Earth-loving peeps), complete the following sentence: “My/Our ideal customer is _____________.” Now, if your sentence looks something like this: “My/Our ideal customer is anyone who _____________.” . .…
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Thinking back to the first time I heard someone refer to another person as his or her coach, I was very confused. I happened to be watching a talk show where a famous singer was discussing her dieting habits with the host. She proceeded to highlight that she is now on a rigid diet—and that…
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The best way to differentiate your business from the pack is to be crystal clear about your marketing message. But what does that mean? Do you need a tagline? Do you need a brand promise? And what is the difference between a tagline and a brand promise? Let’s get this cleared up… The Difference Between a Tagline…
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Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the question because, like any New York Times bestseller, the title matters—and there is a clear distinction between content that’s first class and content that never makes it past TSA. It’s in your…
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