ATTRACT YOUR IDEAL CLIENT BLOG


The Gold Hidden In Your CustomerTestimonials, betsy kent, be visible, ideal client

The Hidden Gold In Your Client Testimonials & Customer Reviews

By Betsy Kent | Jan 29, 2018

Here’s a great tip that I just have to share with you: One of my clients is a highly accomplished interior designer, Sharon Sherman. Last year we worked together to update her website so it would connect more powerfully with her ideal clients. And do it without investing in a website re-design! Sounds like a tall…

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why I'm obsessed with my ideal customer, betsy Kent, ideal customer, ideal client,

Why I’m Obsessed With My Ideal Customers

By Betsy Kent | Jan 25, 2018

  If you’re a reader of my blog you may already know that I’m totally obsessed with my ideal customers and the power that comes from being totally clear about who they are, what they think, how they feel, and what they say. In fact, my entire business is built around helping other businesses get…

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THE CONNECTION BETWEEN SLEEP APNEA AND TMJ

Entrepreneurs! Here’s How To Get Paid On Time (& other good stuff)

By Betsy Kent | Jan 22, 2018

Nothing slows you down like having to worry about how you are going to get paid on time. If you have collection problems you might discover that you could have predicted which customers were going to be late payers right off the bat. Here’s the scenario: You’re excited to meet with a new prospect. The…

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knowing your ideal customer, betsy kent, be visible, ideal client

The Wealth Building Magic Of Knowing Your Ideal Customer [Case Study]

By Betsy Kent | Jan 2, 2018

If you read my blogs once in a while, you know I’m obsessed with helping you with the process of knowing your ideal customers. In fact, my entire business is built around it. But I didn’t plan it. Like many other entrepreneurs, I discovered my secret sauce by accident. Actually, it is the result of…

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What Is A Brand Promise, ideal customer, be visible, betsy kent

What is a Brand Promise & Does Your Business Need One?

By Betsy Kent | Nov 6, 2017

What is a brand promise, you ask? A brand promise is the statement of your company’s unique value and the benefits of doing business with you. It conveys to your ideal customers why your business is the perfect choice. And it’s a pledge that whatever you promise, you fulfill it. A strong brand promise makes…

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How to Attract ANYONE With Your Marketing!

How to Attract ANYONE With Your Marketing!

By Betsy Kent | Oct 24, 2017

Before you sit down and finish skimming this article, I need you to follow a very simple request: On a sheet of paper (or, electronically for all my Earth-loving peeps), complete the following sentence: “My/Our ideal customer is _____________.” Now, if your sentence looks something like this: “My/Our ideal customer is anyone who _____________.”   . .…

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Are There Too Many Coaches Out There? Be Visible Betsy Kent

Are There Too Many Coaches Out There?

By Betsy Kent | Oct 3, 2017

Thinking back to the first time I heard someone refer to another person as his or her coach, I was very confused. I happened to be watching a talk show where a famous singer was discussing her dieting habits with the host. She proceeded to highlight that she is now on a rigid diet—and that…

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what's the difference between a tagline and a brand promise, betsy kent, blog school, be visible

What’s the Difference Between a Tagline and a Brand Promise?

By Betsy Kent | Sep 19, 2017

The best way to differentiate your business from the pack is to be crystal clear about your marketing message. But what does that mean? Do you need a tagline? Do you need a brand promise? And what is the difference between a tagline and a brand promise? Let’s get this cleared up… The Difference Between a Tagline…

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5 Tips For Brilliant Email Subject Lines Be Visible

5 Tips For Brilliant Email Subject Lines

By Betsy Kent | Aug 29, 2017

Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the question because, like any New York Times bestseller, the title matters—and there is a clear distinction between content that’s first class and content that never makes it past TSA. It’s in your…

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Giving Away Too Much On Your Blog, be visible

Are You Giving Away Too Much On Your Blog (For Free)?

By Betsy Kent | Jul 25, 2017

One of my business friends recently came up to me and said, “I think you are giving away too much on your blog.” My colleague was concerned that my blogs are so helpful and informative that no one needs to actually hire me! I beg to differ. As a blogger for business, I believe it’s necessary…

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