Who Is Your Ideal Customer? Follow These 5 Steps To Find Out

By Betsy Kent | Oct 2, 2018

Do you own a mature business? Or, are you just getting started? If you want to grow it’s crucial that you’re totally clear about who is your ideal customer.  Who’s your ideal customer? An individual who immediately sees value in what you offer and is willing and able to pay you for it. It’s that simple.…

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Put Your Networking On Steroids Be Visible Betsy Kent

Put Your Networking On Steroids

By Betsy Kent | Sep 18, 2018

What do I mean when I say, “Put your networking on steroids”? Well, think about this: when you attend a networking event, do you expect to come home with a ton of new orders or contracts in your suitcase? Probably not. I just returned from a conference in Chicago where my colleague, Michelle Hummel from…

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Don’t Get Sued! How ADA Website Compliance Affects Your Site

By Betsy Kent | Sep 4, 2018

(This article is about the Americans with Disabilities Act (ADA) website compliance requirements – 5-minute read.) Last week I received a frantic email from one of my colleagues who runs a successful digital marketing agency here in town. It turned out that one of her clients was hit with a lawsuit because, get this, their…

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3 Of My Favorite Marketing Blogs

By Betsy Kent | Aug 14, 2018

I’m on vacation this week. (!) Being on vacation clears my brain of the minutia of running a business and opens up space for me to pay deliberate attention to what I do on a daily basis — the things that even vacation won’t keep me from. So, today when I opened my laptop I…

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How To Create A Value Proposition For Your Business

By Betsy Kent | Jul 17, 2018

  Today’s blog is about your VALUE PROPOSITION. Wikipedia defines a value proposition this way: “It is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value (benefit) will be delivered, experienced and acquired.” But there’s a lot of confusion around what the a value proposition really is. Is it…

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Which Online Review Site Should Your Business Focus On? Be Visible Betsy Kent

Which Online Review Site Should Your Business Focus On?

By Betsy Kent | Jun 26, 2018

Let’s face it. You have a lot of other things to do in your business than pay attention to reviews. That is, until you see a negative review posted about your business.  Unfortunately, many companies only start taking online reviews seriously when a customer posts a negative one. Many companies only take online reviews seriously if a customer posts…

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5 Steps To Get More (and Better) Google Reviews Betsy Kent Be Visible

5 Steps To Get More (Raving) Google Reviews [TIPS]

By Betsy Kent | Jun 19, 2018

Like it or not, people are writing and reading online reviews of your business. And research indicates that online reviews are a big influence on many buying decisions. In fact, 85% of consumers trust online reviews as much as personal recommendations. As a business owner you may think online reviews are a scourge. I can…

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google my business, seo, google listings, betsy kent, be visible

Is ‘Google My Business’ The New SEO?

By Betsy Kent | Jun 5, 2018

Ask any business that’s had a website for more than seven or eight years and you’ll hear complaints about how hard it is to show up on Google these days. It used to be, if you consistently published valuable content on your website (blogs, for the most part), optimized them properly, and shared them across…

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How To Land A New Customer In 5 Minutes Betsy Kent Be Visible

How To Land A New Customer In 5 Minutes

By Betsy Kent | May 15, 2018

If you shop online there’s a good chance that you check out customer reviews before you make a purchase. And you’re not alone. A recent study shows that 85% of consumers trust online reviews as much as personal recommendations. If your business provides a service, you should know that the power of online reviews is…

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in defense of facebook be visible betsy kent

In Defense of Facebook

By Betsy Kent | Apr 10, 2018

It didn’t come as a surprise for me to hear that the personal data of millions of Facebook users was used in an attempt to sway the presidential election of 2016. I’m surprised, however, to witness the level of uproar it’s causing and the amount of vitriol being hurled at Facebook as a result. Apparently,…

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