The Importance of Security in E-Commerce

By Betsy Kent | Sep 21, 2008

Recently I was given the opportunity to collaborate on an interactive marketing program for a small garment manufacturer that just launched their first e-commerce site. The client wants to start selling their products direct to the consumer immediately, rather than continuing to depend upon the retail stores who are their traditional customers, and who are…

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Who Needs a Search Engine Marketing Consulting Firm?

By Betsy Kent | Apr 1, 2008

If you have a small business (a small business is generally defined as having under 100 employees, see:, you may not think you would need to hire a search engine marketing consulting firm. However, the fact that more and more businesses every day are marketing their products and services online, most small businesses are…

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