Google SearchWiki Debuts

By Betsy Kent | Nov 26, 2008

The long anticipated Google SearchWiki has launched. Google calls it “a way for you to customize search by re-ranking, deleting, adding, and commenting on search results.” Now you can move pages that you like to the top of the page, or even add a new site. You can add your own notes and delete results…

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Congrats to Dragon Search Marketing

By Betsy Kent | Nov 25, 2008

Our good friends and colleagues at Dragon Search Marketing are moving into new offices. Congrats on their new digs!

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The Power of “Being There”

By Betsy Kent | Nov 18, 2008

The beauty of paid search is that it can be adjusted so fast and so easily that I can help my clients respond to whatever is happening in their business. Here is an example of why it is so important to “Be There” when people are looking for your business’s services on the web. I…

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4 simple, easy, free and fun things you need to do for your business right now!

By Betsy Kent | Oct 30, 2008

I am helping my friend and colleage Elizabeth Beskin of Fifth Avenue Digital get ready for the annual BizBash Event StyleExpo on Wednesday here in NYC. She is gong to be speaking to a group of event planning professionals about how they can use Social Networking to help build website traffic and credibility with Search…

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The Importance of Security in E-Commerce

By Betsy Kent | Sep 21, 2008

Recently I was given the opportunity to collaborate on an interactive marketing program for a small garment manufacturer that just launched their first e-commerce site. The client wants to start selling their products direct to the consumer immediately, rather than continuing to depend upon the retail stores who are their traditional customers, and who are…

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Who Needs a Search Engine Marketing Consulting Firm?

By Betsy Kent | Apr 1, 2008

If you have a small business (a small business is generally defined as having under 100 employees, see:, you may not think you would need to hire a search engine marketing consulting firm. However, the fact that more and more businesses every day are marketing their products and services online, most small businesses are…

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