ATTRACT YOUR IDEAL CLIENT BLOG


My Three Favorite Twitter Tools

By Betsy Kent | Aug 31, 2009

OK, you created an account on Twitter, you (hopefully) completed your profile, added a short but interesting bio, entered your website URL, and are now ready to start Tweeting. But you are still confused about how to use it. If that describes you, then you’re not alone. The most common question I get from friends…

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15 Great “Take Aways” from the Cool Twitter Conference NYC

By Betsy Kent | Aug 27, 2009

I attended the Cool Twitter Conference in NYC today. It was a really great group of people in a small venue that allowed a lot of sharing of ideas and getting to know each other. The speakers included a writer, a music exec, a mobile cupcake shop entrepreneur, the social media director of a popcorn…

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What is Twitter (Again)?

By Betsy Kent | Aug 20, 2009

As promised, here are more definitions of Twitter supplied by my friends, my network, and my followers. It seems as if the fastest growing social media phenomenon of our day is incredibly hard for people to describe. Possibly because Twitter serves so many different kinds of purposes to so many different people. What surprised me…

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What is Social Media?

By Betsy Kent | Aug 13, 2009

I was honored to be part of a panel discussion about Social Media for the event planning industry yesterday at the Oak Room at the Plaza Hotel. So many people want to know more about how to use Blogs, LinkedIn, and Twitter for business. My close friend Elizabeth Beskin and I were the presenters. Here…

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What is Twitter? 10 Ways to Define It

By Betsy Kent | Aug 12, 2009

The funniest thing about Twitter is that so many people have a hard time describing it. Last week, in preparation for a talk I am doing today on Social Media, I used Twitter, LinkedIn and Facebook and asked my connections: What is Twitter? I got a ton of responses, which range from humorous to downright…

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Is This Twitter Spam?

By Betsy Kent | Aug 2, 2009

I performed a Twitter search this morning for “SEO.” Here is the list of results I got: I clicked on this one: Clicked on the URL, and got this: So, being of a suspicious nature, I clicked on “about” and got this: Of course, that’s where I bailed out…but if I hadn’t, who knows? Perhaps…

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If I Copy & Paste Text from Another Website onto my Own, will I Hurt my Search Engine Rankings?

By Betsy Kent | Aug 1, 2009

Question: I am building an eCommerce site where I will be selling products that appear on other sites, including manufacturers’ sites. If I cut and paste descriptions from one of those sites onto my own, will I hurt my Search Engine rankings? Jonathan Rosen, Give.bz My instincts are to say “Yes, it would hurt your rankings.” In…

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Something New & Really Cool in Gmail!

By Betsy Kent | Jul 30, 2009

As many of my friends and colleagues know, I really love Gmail. I use my Gmail address most of the time for lot of reasons: 1.     very little spam 2.     easy to find old emails 3.     simple, user friendly design 4.     it’s fast And, as many of my friends and colleagues also know, I have…

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Your Blog: Is it a Good Idea to Co-Publish it with a Colleague?

By Betsy Kent | Jul 26, 2009

Question: I am an interior designer and I have a friend and colleague who is a real estate agent. We each would like to start a blog. Would it be effective for us to do a blog together since our two areas are related? One of the first things to ask yourself when conceiving your blog…

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Can Twitter Help my Local Business?

By Betsy Kent | Jul 23, 2009

I spend a lot of time these days talking to local businesses about Social Media and discussing how they can use Blogs, Facebook, Twitter and other channels. And that can be challenging because in many cases people have a hard time seeing the connection between online social activities and their businesses. Sometimes even in spite…

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