ATTRACT YOUR IDEAL CLIENT BLOG


The Sales Process begins at “Hello”

By Betsy Kent | Oct 6, 2009

Who answers the phone when someone calls your business? Do you have an automated attendant or do you have a “live” person handing calls? If yours is like most businesses these days, you probably use an  automated attendant. An auto attendant can certainly save money on payroll, but do you know how it’s affecting your…

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How can Twitter Help my Local Business?

By Betsy Kent | Sep 28, 2009

I spend a lot of time these days talking to local businesses about Social Media and brainstorming about how they can use Blogs, Facebook, Twitter and other channels to increase their customer base. And it can be challenging, because in many cases (in spite of the fact that they may be using one or two…

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Blogging: Should You Co-Write it with a Colleague?

By Betsy Kent | Sep 28, 2009

Question: I am an interior designer and I have a friend and colleague who is a real estate agent. We each would like to start a blog. Would it be effective for us to do a blog together since our two areas are related? One of the first things to ask yourself when conceiving your blog…

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Google Page Rank: What is it? Is it Important?

By Betsy Kent | Sep 28, 2009

Question: What is Google PageRank? Google PageRank (PR) is a number that represents the importance of an individual web page in the eyes of Google. Generally it is believed that when one web page links to another, it is actually casting a vote of confidence. That means good stuff to Google because their ultimate goal…

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Four Twitter Tips I Learned by Trial & Error

By Betsy Kent | Sep 10, 2009

I’ve been spending a lot of time on Twitter lately. The more I use it, the more I discover about it. The more I use it, the more I learn how to use it more effectively. I have recently figured out a few little tricks that make Twitter a more productive tool for me, so…

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My Three Favorite Twitter Tools

By Betsy Kent | Aug 31, 2009

OK, you created an account on Twitter, you (hopefully) completed your profile, added a short but interesting bio, entered your website URL, and are now ready to start Tweeting. But you are still confused about how to use it. If that describes you, then you’re not alone. The most common question I get from friends…

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15 Great “Take Aways” from the Cool Twitter Conference NYC

By Betsy Kent | Aug 27, 2009

I attended the Cool Twitter Conference in NYC today. It was a really great group of people in a small venue that allowed a lot of sharing of ideas and getting to know each other. The speakers included a writer, a music exec, a mobile cupcake shop entrepreneur, the social media director of a popcorn…

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What is Twitter (Again)?

By Betsy Kent | Aug 20, 2009

As promised, here are more definitions of Twitter supplied by my friends, my network, and my followers. It seems as if the fastest growing social media phenomenon of our day is incredibly hard for people to describe. Possibly because Twitter serves so many different kinds of purposes to so many different people. What surprised me…

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What is Social Media?

By Betsy Kent | Aug 13, 2009

I was honored to be part of a panel discussion about Social Media for the event planning industry yesterday at the Oak Room at the Plaza Hotel. So many people want to know more about how to use Blogs, LinkedIn, and Twitter for business. My close friend Elizabeth Beskin and I were the presenters. Here…

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What is Twitter? 10 Ways to Define It

By Betsy Kent | Aug 12, 2009

The funniest thing about Twitter is that so many people have a hard time describing it. Last week, in preparation for a talk I am doing today on Social Media, I used Twitter, LinkedIn and Facebook and asked my connections: What is Twitter? I got a ton of responses, which range from humorous to downright…

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