ATTRACT YOUR IDEAL CLIENT BLOG


Yes, Domain Names are Important

By Betsy Kent | May 7, 2009

There have always been differing views on how important your domain name is to the success of your business online. For a large company whose brand it’s really crucial. Over the years numerous large corporations have spent millions of dollars to secure their preferred domain name. (Fund.com was bought for $9.99 million; see The 10 Most…

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Managing your Social Media Time: Six Hours per Week

By Betsy Kent | Apr 22, 2009

Lately I have been speaking to groups of entrepreneurs about Social Media. Once I finish explaining the benefits of using LinkedIn, Facebook, Twitter, and Blogging, I take questions. In every case, my audiences’ biggest concern is that Social Media will become a huge “time drain” for them. And, I can totally understand their worry. However,…

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Getting Back to Basics: Blogging, Tweeting, etc.

By Betsy Kent | Apr 14, 2009

If you Blog, if you use Twitter, if you use Facebook and LinkedIn, you know how easy it is to lose your direction in the maze of information coming in. And, what to say, how to add to the conversation, what’s the best way to be a part of it? If you are anything like…

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Instant Social Media Packages Now Available!

By Betsy Kent | Apr 3, 2009

Be Visible Associates is proud to announce the introduction of our newest service: The Instant Social Media Package Get your business on: Facebook Twitter LinkedIn Your Own Blog and have it all work together for you! Training included. Call us today!

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What is Be Visible Associates doing? New Websites, E-Commerce, SEO, and more!

By Betsy Kent | Apr 1, 2009

In spite of the economy we began quite a few new projects in March: New website: Upscale furniture store Internet marketing program: High end invitation company E-Commerce site: Children’s coat manufacturer SEO content pages: National frozen seafood producer Internet visibility program: NYC construction consultant Because Internet marketing is relatively low cost and is highly trackable.…

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Twart Tweeting!

By Betsy Kent | Mar 5, 2009

  If you are a business person and you use the Web, you are probably 1. using Twitter 2. wondering about Twitter 3. trying to ignore Twitter 4. scared of Twitter This week I’ve had the privilege of talking to groups of business people about Twitter and its value to their businesses. Everyone seemed to fit into categories 2…

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What is Twitter Good for?

By Betsy Kent | Mar 3, 2009

If you are a business person, you are either using Twitter, thinking about using Twitter, wondering about Twitter, or are scared to death of Twitter! So, what’s it really good for?  Here’s my list…I welcome additions! Lets you promotes article, blogs, videos, papers, and anything else you have published. Tells the world that you are…

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What’s the intrinsic value of what you are selling?

By Betsy Kent | Feb 19, 2009

I was listening to Lynda Resnick this morning on WNYC (she’s a pro marketer and the owner of POM Wonderful amongst other things). She had some intriguing things to say about how businesses, large and small, can survive the economic crises. She said that businesses can stay ahead of the curve by tailoring their message,…

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Don’t Give Up!

By Betsy Kent | Feb 13, 2009

We are living in strange times. Turn one direction and the recession stares you in the face (I’m noticing more and more empty stores in Soho). Turn the other direction, and you ask yourself “What recession?” (I stood in line at CVS for 15 mins the other day). BIG Research did a study for Stores Magazine this…

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Test, Analyze and Act!

By Betsy Kent | Feb 10, 2009

If you’re a business owner, it’s likely that you want the world to know that you are the best at what you do. You know that your competitors are using Google to market their services, but would it work for you? The answer is: maybe. The secret is: you can test it very quickly and…

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