Betsy Kent's Blog - Just Ask Betsy

ATTRACT YOUR IDEAL CLIENT BLOG


One_Great_Tip_-_It’s_OK_To_Swipe_2_Betsy_Kent_bevisible.co_

One Great Tip: It’s OK To Swipe

By Betsy Kent | Mar 19, 2020

It’s Monday morning (during normal times).You’re at your desk all ready to plan out your week.You take a look at your calendar…A bunch of client meetings and a great new potential client meeting.Yep, you have a pretty exciting week!Until….It hits you –You’ve gotta write a blog post today. You need to send an email to…

Read More »
One_Great_Tip-_The_5-second-_website_test_Betsy_Kent_bevisible.co_-1

One Great Tip: The 5-Second Website Test

By Betsy Kent | Mar 17, 2020

Quick, count to five: 1, 2, 3, 4, 5 That’s how long it takes for someone to decide whether it’s worth it to stay on your website. Five seconds is like…the attention span of a goldfish! We all need people to stay longer than five seconds, right? But how? Here’s the tip: Answer the big…

Read More »
One_Great_Tip-_For_blog_posts-_your_ideal-_customers_will_love_Betsy_Kent_bevisible.co_-1

One Great Tip: For Blog Posts Your Ideal Customers Will Love

By Betsy Kent | Feb 6, 2020

If you write a blog for your business, there’s a good chance that you sometimes get stumped trying to think of a topic. But, you may not realize you already have a steady stream of great blog topics right at your fingertips. They are nestled in your conversations with your ideal customers and clients. Try…

Read More »
How_To_Stop_Your_Ideal_Customers_Right_In_Their_Tracks_Betsy_Kent_bevisible.co_

How To Stop Your Ideal Customers Right In Their Tracks

By Betsy Kent | Jan 7, 2020

Have you ever searched for something online and landed on a website that stops you in your tracks? Here was your thought process: “Wow, this company has what I’m looking for! They get me. Yay! I can stop searching.” What made you stop in your tracks? Copy. If you’re like most small businesses, you’ve struggled…

Read More »
https://bevisible.co/wp-content/uploads/2019/09/How_To_Turn_Buying_Signals_into_Website_Copy_Betsy_Kent_Bevisible.co

How To Turn Buying Signals into Website Copy

By Betsy Kent | Sep 17, 2019

Anyone who’s taken a sales course of any kind has heard the phrase “buying signals.” According to Tom Reilly Sales Training, the 4 signals the customer is ready to buy are:   Nods their head Repeats a benefit Asks for the price Says yes(!) What I want to bring your attention to is this: what you say that…

Read More »
ELEVATOR SPEECH TIPS

Elevator Speech Tips For Entrepreneurs

By Betsy Kent | Aug 26, 2019

Have you ever become tongue-tied when you’re asked, “So, what do you do?” and walked away with the feeling that you’ve lost a great business opportunity? Well, it used to happen to me, too. That’s when I set out to master the art of being the most persuasive person in the room when I go…

Read More »
image_of_wordpress_site,_be_visible,_who_is_missing_from_your_website

Who Is Missing On Your Website?

By Betsy Kent | Jul 30, 2019

When I started in digital marketing, only 20% of businesses had a website. It’s hard to believe that was just a few years ago. Today, a website is one of the first things we think about when we get ready to launch a business, add services, change a business model, etc. But, when did you…

Read More »
ImageOfWomanShoppingMobile_LogoAwesomeMessageMeh_BeVisible.co

When Your Logo Is Awesome But Your Message Is Meh

By Betsy Kent | Jul 16, 2019

(2-minute read) The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could…

Read More »
3 Secrets About Your Ideal Customer You Probably Don't Know Be Visible Betsy Kent

3 Secrets About Your Ideal Customer You Probably Don’t Know

By Betsy Kent | Jun 18, 2019

How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well, guess what? I’m going to share a few of my secrets about your ideal customer that could actually make this happen. It’s likely that you “know” who your ideal customer is, but I’ll bet you’ve…

Read More »
Young_business_person_using_a_laptop_bevisible.co_how-to-write-better-marketing-messages

How To Write Better Marketing Messages

By Betsy Kent | May 14, 2019

I have strong feelings about taglines. Most of them bug me. In fact, I don’t know how some get approved. In this list, there are some winners, and there are some losers: “A Body For Every Body” – Victoria’s Secret “Save Money. Live Better” – Walmart “Impossible Is Nothing” – Adidas “Eat Fresh” – Subway…

Read More »

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close