ATTRACT YOUR IDEAL CLIENT BLOG


tips for 2017, betsy kent, be visible

This is Not a List of Tips for 2017

By Betsy Kent | Jan 3, 2017

  Every year when January 1st rolls around the internet simply explodes: How to be healthier this year, How to be wealthier this year, You must follow this advice, Don’t ever follow this advice, How to break free of your insecurities, How to make resolutions, Don’t ever make resolutions, and, of course, How to do…

Read More »
blogs findable on Google, Betsy Kent, Be Visible

Lost in Space? 5 Great Tips To Make Your Blogs Findable On Google

By Betsy Kent | Dec 14, 2016

Do you find yourself wasting valuable time writing blogs and then they just sit there on your website and do nothing for your bottom line? Well, guess what? They can be powerful marketing tools – and there’s a lot you can do to make your blogs findable on Google and get the sales process going while you’re working on other…

Read More »
Do this one thing and you'll love your website, be visible, betsy kent

Do This One Thing & You’ll Love Your Website

By Betsy | Nov 29, 2016

Do you love your website? One of the biggest issues that people come to me with is that they want to love their websites. But they don’t. Some of them even say they hate their site. It’s not always that they hate the the design. It’s not about the colors or the photos. In reality, those…

Read More »
ideal client be visible

5 Things You Must Know About Your Ideal Client

By Betsy Kent | Nov 18, 2016

For those who work in marketing at huge corporations, identifying a target market is the most important first step before the launch of any campaign or new product. This very important information forms the foundation of every aspect of a marketing strategy. But you, brave entrepreneur, don’t have a bahzillion dollar budget to create focus groups and hire branding agencies…

Read More »
How To Use Voice Typing To Write Enticing Website Content

How To Use Voice Typing To Write Enticing Website Content

By Betsy Kent | Nov 1, 2016

Remember those old movies where there was an office scene and the boss wanted to write a letter? All he had to do was say “Take this down!” and his secretary would take shorthand while the boss simply blurbed out what he wanted to say.  I always wanted to be that boss, especially a few months ago.…

Read More »
Why First Dates & Marketing Are A Lot Alike, Betsy Kent, Be Visible

Why First Dates & Marketing Are A Lot Alike

By Betsy Kent | Oct 19, 2016

  Imagine you’re on a first date and you are B.O.R.E.D. The appetizer arrives and you’re already dreaming about getting home to binge-watch your favorite show. Ughh. Those dates are painful. Why are most first dates so boring?  Because on first dates most people stick to neutral topics. No one wants to say something that…

Read More »
ELEVATOR SPEECH TIPS

Elevator Speech Tips For Entrepreneurs

By Betsy Kent | Oct 15, 2016

  Have you ever become tongue-tied when someone asks, “So, what do you do?” Have you stumbled over your words then walked away feeling like you just botched a great business opportunity? In marketing-speak how you respond to that question is called your elevator speech. The only thing stopping you from taking advantage of those quick…

Read More »

The Secret To Using LinkedIn For Blogging To Expand Your Reach

By Betsy Kent | Oct 4, 2016

  LinkedIn is a super powerful platform for B2B companies, yet most businesses are only scratching the surface of how to use it for marketing. But hey, we’re busy! But here’s a secret you may not know: when you use LinkedIn for blogging you can reach a lot of people who you are connected with, but who…

Read More »

How To Get Your Website To Show Up On Google – For Small Businesses

By Betsy Kent | Sep 7, 2016

If you’re wondering how to get your website to show up on Google, you’re not alone. More than half of all buying decisions start with Google for consumer and business purchases. Google is our encyclopedia, how-to manual, and international Yellow Pages all wrapped into one. It’s natural that every business wants to show up on Google.…

Read More »
what's the difference between a tagline and a brand promise, betsy kent, blog school, be visible

What’s the Difference Between a Tagline and a Brand Promise?

By Betsy Kent | Aug 31, 2016

The best way to differentiate your business from the pack is to be crystal clear about your marketing message. But what does that mean? Do you need a tagline? Do you need a brand promise? And what is the difference between a tagline and a brand promise? Let’s get this cleared up… The Difference Between a Tagline…

Read More »