One Great Tip: The 5-Second Website Test

By Betsy Kent | Mar 17, 2020

Quick, count to five:1, 2, 3, 4, 5That’s how long it takes for someone to decide whether it’s worth it to stay on your website.Five seconds is like…the attention span of a goldfish!We all need people to stay longer than five seconds, right?But how?Here’s the tip:Answer the big question that’s swirling around in their heads…“What’s…

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One Great Tip: For Blog Posts Your Ideal Customers Will Love

By Betsy Kent | Feb 6, 2020

If you write a blog for your business, there’s a good chance that you sometimes get stumped trying to think of a topic. But, you may not realize you already have a steady stream of great blog topics right at your fingertips. They are nestled in your conversations with your ideal customers and clients. Try…

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How To Stop Your Ideal Customers Right In Their Tracks

By Betsy Kent | Jan 7, 2020

Have you ever searched for a service you need and landed on a website that stopped you in your tracks? Did you think, “Wow, they have exactly what I’m looking for! They totally get me. It’s like they were reading my mind!”? That kind of website engagement is hard to achieve, but we all want…

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How To Turn Buying Signals into Website Copy

By Betsy Kent | Sep 17, 2019

Anyone who’s taken a sales course of any kind has heard the phrase “buying signals.” According to Tom Reilly Sales Training, the 4 signals the customer is ready to buy are:   Nods their head Repeats a benefit Asks for the price Says yes(!) What I want to bring your attention to is this: what you say that…

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Elevator Speech Tips For Entrepreneurs

By Betsy Kent | Aug 26, 2019

Have you ever become tongue-tied when you’re asked, “So, what do you do?” and walked away with the feeling that you’ve lost a great business opportunity? Well, it used to happen to me, too. That’s when I set out to master the art of being the most persuasive person in the room when I go…

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Who Is Missing On Your Website?

By Betsy Kent | Jul 30, 2019

When I started in digital marketing, only 20% of businesses had a website. It’s hard to believe that was just a few years ago. Today, a website is one of the first things we think about when we get ready to launch a business, add services, change a business model, etc. But, when did you…

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When Your Logo Is Awesome But Your Message Is Meh

By Betsy Kent | Jul 16, 2019

(2-minute read) The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could…

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3 Secrets About Your Ideal Customer You Probably Don't Know Be Visible Betsy Kent

3 Secrets About Your Ideal Customer You Probably Don’t Know

By Betsy Kent | Jun 18, 2019

How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well, guess what? I’m going to share a few of my secrets about your ideal customer that could actually make this happen. It’s likely that you “know” who your ideal customer is, but I’ll bet you’ve…

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How To Write Better Marketing Messages

By Betsy Kent | May 14, 2019

3 Tips To Write Better Marketing Messages For Your Business Creating marketing messages that will instantly connect with your ideal prospects is not an easy task.  As a conversion coywriter it’s a big part of my job. Effective messaging are statements that connect emtionally with prospects and answers the question that’s swirling around in their…

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3 Tips For Retailers To Identify Your Ideal Customers

By Betsy Kent | Apr 11, 2019

If you’re an online retailer, it is as crucial for you to get totally clear about your ideal customers as it is for any other type of business. Maybe even more crucial. That’s because retailers usually invest more time, energy, and dollars into marketing than service-type businesses. So, it’s critically important to put your products…

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