Create A Freakin' Awesome Elevator Speech, A Surefire Way To Find Your Ideal Client Or Customer, betsy kent, bevisible, be visible

How To Create A Freakin’ Awesome Elevator Speech

By Betsy Kent | Jun 12, 2017

  Ever go to a networking event? Here’s a common scenario: You’re at an event and suddenly someone comes up to you and asks, “What do you do?” And you don’t know what to say. How could that be? Your business is your passion. You put everything into it. And you don’t know how to…

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4 Tips To Connect With Your Ideal Clients (on your website and in your marketing), Create A Freakin' Awesome Elevator Speech, betsy kent, bevisible, be visible

4 Tips To Connect With Your Ideal Clients (on your website and in your marketing)

By Betsy Kent | May 23, 2017

When you use the perfect words and phrases in your marketing copy, you can connect with your ideal clients and customers in a deep way. But choosing those perfect words is not that easy. However, the key to create the best marketing copy is right in front of you every time you work with one of your clients or customers. …

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Difference Between A LinkedIn Article and A LinkedIn Update, betsy kent, bevisible, be visible

The Difference Between A LinkedIn Article and A LinkedIn Update

By Betsy Kent | May 2, 2017

Our favorite business-to-business social media site, LinkedIn, has made a lot of changes over the past few months. The most obvious changes are in the basic layout. They’re working hard to make the platform more intuitive and user-friendly. (Being bought by Microsoft doesn’t hurt!). If you use LinkedIn to share your blog content and get…

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List of Overused Words, betsy kent, bevisible, be visible

My Top 10 List of Overused Marketing Words (& What to Use Instead)

By Betsy Kent | Apr 18, 2017

Every now and then I find myself using a word that really annoys me when other people use it! I’ve tried hard to banish what I consider overused marketing words from my website, my speaking and my blogging. But sometimes it’s really difficult to find the perfect alternate word that has the same meaning or even sounds right…

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Christine Luken, Money Is Emotional, Be Visible, Betsy Kent

Getting Totally Clear About Your Ideal Client Opens Up New Opportunities (True Story)

By Betsy Kent | Apr 4, 2017

If you read my blogs, you may have noticed that I’m obsessed with how getting totally clear about your ideal client is the key to a profitable and sustainable business – and one you love, too. Real quick, here’s how this all started for me: A few years ago, I launched an online course called Blog…

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People Visiting Your Website From Their Phone, betsy kent, bevisible, be visible,

How To Find Out If People Are Visiting Your Website From Their Phone

By Betsy Kent | Mar 22, 2017

I just got back from a whirlwind week in New York City. The occasion was my 14-year old niece’s first visit to the Big Apple. Having lived there for many years, I am the perfect NYC tour guide. And a perfect NYC tour guide spends a lot of time in the subway. This is cool:…

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Do you have a narcissistic website, betsy kent, betsy kent, bevisible, be visible,

Do You Have a Narcissistic Website?

By Betsy Kent | Mar 8, 2017

Today I’m going to ask you to think about your website for a minute. Yes, your website. That pesky little window into your business that is sometimes neglected, but always there – trying desperately to make a connection between you and your ideal client. So, how’s it working out for you and your website? Not so…

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5 Things You Can Do To Eliminate Confusion on Your Website

By Betsy | Feb 21, 2017

When I first got started in the Internet marketing biz I heard someone utter a profound statement about how important it is to eliminate confusion on your website. It has been my mantra ever since: Confusion Wins Over Persuasion Every Time It means this: no matter how beautiful your website looks or how masterfully you’ve created your content, if…

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hidden gold in client testimonials, betsy kent, be visible, ideal client

The Hidden Gold In Your Client Testimonials & Customer Reviews

By Betsy Kent | Feb 8, 2017

Here’s a great tip that I just had to share with you – and it has to do with the gold hidden in your client testimonials. One of my clients is a highly accomplished interior designer. The project we have undertaken together is to update her website so it will connect more powerfully with her ideal clients.…

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3 Reasons Why It’s So Hard To Identify Your Ideal Customer

By Betsy Kent | Jan 30, 2017

Hello, brave entrepreneur! Today, I’m going to give some really good reasons to stop what you’re doing and identify your ideal customer. Over the past 12 years, I have worked with tons of different types of businesses. Consumer packaged goods, dentists, coaches, consultants, other agencies, and the list goes on. In nearly every case, these businesses…

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