ATTRACT YOUR IDEAL CLIENT BLOG


Which Ad Campaign Nailed-It? And Which Failed-It?

By Betsy Kent | Dec 11, 2018

I just returned from a crazy week in New York City. One of the most exciting aspects of the city is experiencing advertising all over the place. (Well, it’s exciting for me – I’m weird) I love to decide which ads and billboards nailed-it and which ones failed-it. I’ll bet you have your opinions, too! Here are…

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Our Marketing Is A Mess

By Betsy Kent | Nov 27, 2018

The week after Thanksgiving is traditionally very hectic. Everyone has woke to the fact that the year is almost over and there’s much to be done – like planning for the next year. If you’re taking a look at your 2019 marketing, you have some decisions to make. Should you drop Facebook? Or keep Facebook…

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finding your ideal custsomer

Finding Your Ideal Customer: 32 Questions You Should Ask

By Betsy Kent | Nov 7, 2018

Whether you call it an avatar or a buyer persona, actually identifying and finding your ideal customer is not always an easy task. In a perfect world you want every aspect of your business, from your website to your elevator speech, to connect with the people who need you most and can pay you. But…

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Has Someone Stolen Your Website Content? Find Out:

By Betsy Kent | Oct 16, 2018

Hello there, brilliant entrepreneurs! Yes, you read it right. There are some bad people out there stealing website content. They’re not Russian hackers, either. Nope! They are website designers, developers, and businesses that are too lazy or uncreative to develop their own content. In this post, I tell you why copied content hurts you, show…

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Who Is Your Ideal Customer? Follow These 5 Steps To Find Out

By Betsy Kent | Oct 2, 2018

Do you own a mature business? Or, are you just getting started? If you want to grow it’s crucial that you’re totally clear about who is your ideal customer.  Who’s your ideal customer? An individual who immediately sees value in what you offer and is willing and able to pay you for it. It’s that simple.…

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Put Your Networking On Steroids Be Visible Betsy Kent

Put Your Networking On Steroids

By Betsy Kent | Sep 18, 2018

What do I mean when I say, “Put your networking on steroids”? Well, think about this: when you attend a networking event, do you expect to come home with a ton of new orders or contracts in your suitcase? Probably not. I just returned from a conference in Chicago where my colleague, Michelle Hummel from…

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Don’t Get Sued! How ADA Website Compliance Affects Your Site

By Betsy Kent | Sep 4, 2018

(This article is about the Americans with Disabilities Act (ADA) website compliance requirements – 5-minute read.) Last week I received a frantic email from one of my colleagues who runs a successful digital marketing agency here in town. It turned out that one of her clients was hit with a lawsuit because, get this, their…

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3 Of My Favorite Marketing Blogs

By Betsy Kent | Aug 14, 2018

I’m on vacation this week. (!) Being on vacation clears my brain of the minutia of running a business and opens up space for me to pay deliberate attention to what I do on a daily basis — the things that even vacation won’t keep me from. So, today when I opened my laptop I…

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How To Create A Value Proposition For Your Business

By Betsy Kent | Jul 17, 2018

  Today’s blog is about your VALUE PROPOSITION. Wikipedia defines a value proposition this way: “It is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value (benefit) will be delivered, experienced and acquired.” But there’s a lot of confusion around what the a value proposition really is. Is it…

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Which Online Review Site Should Your Business Focus On? Be Visible Betsy Kent

Which Online Review Site Should Your Business Focus On?

By Betsy Kent | Jun 26, 2018

Let’s face it. You have a lot of other things to do in your business than pay attention to reviews. That is, until you see a negative review posted about your business.  Unfortunately, many companies only start taking online reviews seriously when a customer posts a negative one. Many companies only take online reviews seriously if a customer posts…

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