ATTRACT YOUR IDEAL CLIENT BLOG


Is Twitter Here to Stay?

By Betsy Kent | Nov 17, 2009

Insights from The Gravity Summit in NYC I hear this all the time: “If Twitter doesn’t start making money soon, it won’t be around for very long.” Yes, Twitter is a great tool. I spend hours upon hours using it for my own company and for clients. But I don’t really care if Twitter is here to…

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Social Media is Sexy

By Betsy Kent | Nov 14, 2009

Social Media is Sexy By “sexy” I mean alluring and enticing. And Social Media is just that for marketers. It’s immediately accessible. It can give you instant feedback. It enables you to touch your customers individually. Public usage is growing like wildfire. It’s fun! In the past year I have attended countless workshops, seminars, and programs to…

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Chris Brogan, Small Talk, and Me

By Betsy Kent | Nov 8, 2009

Today Chris Brogan, one of my favorite people, posted a short video called “Small Talk is Big.” It’s about the rewards that you get from showing interest in the people you meet every day. I totally agree with him. I’ve met Chris and he’s a natural. His genuine interest in people shows through in everything…

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Twitter Beyond Business

By Betsy Kent | Oct 27, 2009

I was very fortunate last week to attend The Cool Twitter Conference in Brooklyn at TheMoCADA (Museum of Contemporary African Diasporan Arts). I have attended a lot of Social Media Conferences lately, and at this one I spoke about how Social Media is changing the way businesses do business with each other. This conference really stood out…

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How Your Customers can be your Best Salespeople

By Betsy Kent | Oct 19, 2009

All the marketing data we have points to the reality that most people buy what their friends or acquaintances recommend. That’s why online stores find it so helpful to have consumers write reviews on their products and why sites like Yelp are so popular. The same concept applies for B2B companies, too. Case in point:…

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The Sales Process begins at “Hello”

By Betsy Kent | Oct 6, 2009

Who answers the phone when someone calls your business? Do you have an automated attendant or do you have a “live” person handing calls? If yours is like most businesses these days, you probably use an  automated attendant. An auto attendant can certainly save money on payroll, but do you know how it’s affecting your…

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How can Twitter Help my Local Business?

By Betsy Kent | Sep 28, 2009

I spend a lot of time these days talking to local businesses about Social Media and brainstorming about how they can use Blogs, Facebook, Twitter and other channels to increase their customer base. And it can be challenging, because in many cases (in spite of the fact that they may be using one or two…

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Blogging: Should You Co-Write it with a Colleague?

By Betsy Kent | Sep 28, 2009

Question: I am an interior designer and I have a friend and colleague who is a real estate agent. We each would like to start a blog. Would it be effective for us to do a blog together since our two areas are related? One of the first things to ask yourself when conceiving your blog…

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Google Page Rank: What is it? Is it Important?

By Betsy Kent | Sep 28, 2009

Question: What is Google PageRank? Google PageRank (PR) is a number that represents the importance of an individual web page in the eyes of Google. Generally it is believed that when one web page links to another, it is actually casting a vote of confidence. That means good stuff to Google because their ultimate goal…

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Four Twitter Tips I Learned by Trial & Error

By Betsy Kent | Sep 10, 2009

I’ve been spending a lot of time on Twitter lately. The more I use it, the more I discover about it. The more I use it, the more I learn how to use it more effectively. I have recently figured out a few little tricks that make Twitter a more productive tool for me, so…

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