ATTRACT YOUR IDEAL CLIENT BLOG


Do our Tweets Reflect our Culture?

By Betsy Kent | May 17, 2010

When I was in college, I studied Anthropology. I guess you could say that the study of human nature is my first love. All these years later, I find that I am still interested in how human beings create communities and behave inside them. And I have discovered that Twitter is an incredible snapshot into…

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Twitter is the New News

By Betsy Kent | Apr 15, 2010

I spent the day yesterday helping my good friend Elizabeth Beskin at The Ultimate Engagement Bridal Event in Manhattan. Besides being one of the best friends a girl could have, Elizabeth is also a brilliant and inspiring business owner. She runs two flourishing photography-related companies, Fifth Avenue Digital and The Album Boutique, yet somehow, she also found time to plan,…

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I Hate Writing Blog Posts!

By Betsy Kent | Mar 5, 2010

Today is Friday March 5 and this is the first blog post I have written since December. You may be wondering, “why the long hiatus?” Is it because I’m really busy? Well, I am busy, but that’s not it. Is it because I have nothing to say? Nope! Got plenty to say. The reason I…

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Social Media Helps NYC Dentist get New Patients

By Betsy Kent | Dec 3, 2009

How can Social Media help my business grow? This is a question I get asked a lot. And I can quote lots of examples of how businesses are successfully using Facebook, Twitter, and LinkedIn. But use Social Media to grow a medical practice? That may seem a little far-fetched, right? I have a client who…

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Your Brand is what Your Customers Say It Is

By Betsy Kent | Nov 22, 2009

More Insights from The Gravity Summit in NYC “The key to WOM (word-of-mouth marketing) is NOT to make the brand look good – it’s making someone look good to their social network while they are talking about your brand.” explained Mike Lundgren from VML at last week’s Gravity Summit in New York. “Consumers trust other…

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Is Twitter Here to Stay?

By Betsy Kent | Nov 17, 2009

Insights from The Gravity Summit in NYC I hear this all the time: “If Twitter doesn’t start making money soon, it won’t be around for very long.” Yes, Twitter is a great tool. I spend hours upon hours using it for my own company and for clients. But I don’t really care if Twitter is here to…

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Social Media is Sexy

By Betsy Kent | Nov 14, 2009

Social Media is Sexy By “sexy” I mean alluring and enticing. And Social Media is just that for marketers. It’s immediately accessible. It can give you instant feedback. It enables you to touch your customers individually. Public usage is growing like wildfire. It’s fun! In the past year I have attended countless workshops, seminars, and programs to…

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Chris Brogan, Small Talk, and Me

By Betsy Kent | Nov 8, 2009

Today Chris Brogan, one of my favorite people, posted a short video called “Small Talk is Big.” It’s about the rewards that you get from showing interest in the people you meet every day. I totally agree with him. I’ve met Chris and he’s a natural. His genuine interest in people shows through in everything…

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Twitter Beyond Business

By Betsy Kent | Oct 27, 2009

I was very fortunate last week to attend The Cool Twitter Conference in Brooklyn at TheMoCADA (Museum of Contemporary African Diasporan Arts). I have attended a lot of Social Media Conferences lately, and at this one I spoke about how Social Media is changing the way businesses do business with each other. This conference really stood out…

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How Your Customers can be your Best Salespeople

By Betsy Kent | Oct 19, 2009

All the marketing data we have points to the reality that most people buy what their friends or acquaintances recommend. That’s why online stores find it so helpful to have consumers write reviews on their products and why sites like Yelp are so popular. The same concept applies for B2B companies, too. Case in point:…

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