ATTRACT YOUR IDEAL CLIENT BLOG


The Social Media Dilemma for Businesses

By Betsy Kent | Nov 8, 2011

  Every week I speak to business people who are facing the same dilemma. They keep hearing that they should be using Social Media* for Business, but they have no idea WHAT that really means. Facebook? Twitter? YouTube? Blogging? And even if they did know HOW, they don’t know WHEN they’d have the time for it. And…

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Facebook Changes: Why the Anger?

By Betsy Kent | Sep 23, 2011

Facebook rolled (some say “steamrolled”) out major platform changes this week, in case you haven’t noticed! Those of us in the industry knew they were coming, although most of us didn’t know exactly what all the changes would be. Facebook has the right to make changes on their platform. Some industry folks see all the…

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Personal Branding 1940s Style

By Betsy Kent | Sep 3, 2011

  There is a lot written about Personal Branding these days. Some people think it’s a new concept; made possible by the opportunities we have on the web with social media platforms. In reality, from PT Barnum, to the Kardashians, personal branding has been with us since we’ve had media. Back in the 1930’s &…

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What is a QR Code?

By Betsy Kent | Aug 24, 2011

You have probably noticed these little white squares with black patterns on them appearing on bus kiosk ads, in magazines, and even on billboards. And there’s a good chance that you don’t know what they are and if you are supposed to do something with them. You may have even wondered if they are secret communication…

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Why Do I Need a Business Blog?

By Betsy Kent | Jul 5, 2011

“Why Do I Need a Business Blog?” It’s a question I hear over and over again from new clients, and I don’t blame them for asking! What’s a “blog” anyway? Some people hear the word “blog” and immediately think of The Huffington Post or Perez Hilton.com. With that in mind, it’s easy for me to understand why many businesses…

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Facebook Privacy Settings, How to Change Them

By Betsy Kent | Jun 21, 2011

Many of you have asked me how to adjust the privacy settings for your Facebook personal profiles. Facebook tends to make changes to this feature a lot, so it’s good to go in every now and then and make sure your are set the way you want them. Here’s a Step-By-Step guide to customizing your privacy…

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Do You Hate Social Media?

By Betsy Kent | Jun 15, 2011

As a Social Media expert I am frequently referred to businesses that need my help. I work with large companies, online retailers, and marketing agencies. But I have many clients that fall into the “small but successful”, category, too. And, the majority of these “small but successful” businesses are owned by really smart, really fearless,…

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How to Change the Order of Facebook Page Tabs

By Betsy Kent | Mar 10, 2011

The new Facebook Business Pages layouts are now the only layout available. If you had not upgraded your Page until now, you may be dismayed to wake up this morning and find that it was updated for you! So, there are a lot of places on the web where you can get help and information…

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How to Control the New Facebook Pages Photo Strip

By Betsy Kent | Feb 28, 2011

Many of you have upgraded your Facebook Business Page prior to the automatic update on March 10. So now you are wondering what to do with that funny Photo Strip at the top of the page. First thing to understand: Facebook will display the most recent photo upload in the Photo Strip, whether you added…

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Getting Email Pitches from Internet Marketers? What to do!

By Betsy Kent | Dec 16, 2010

The number of companies that provide Internet marketing services is growing in leaps and bounds and many of them are using email to reach out to their target market: your business! Every day businesses receive unsolicited emails from Internet marketers promising to make your website appear on the first page of Search Engine results for…

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