ATTRACT YOUR IDEAL CLIENT BLOG


Twitter Crushes…Love in 140 Characters

By Betsy Kent | Sep 11, 2010

I have a client whose Twitter account I manage. For this account, I need to pretend that I’m a man. That has led to two interesting issues: for one thing, I’ve discovered that guys tweet differently than women, and for another thing, it turns out that I make a very charming guy! At the start,…

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YouTube Stars: How Social Media is Letting the Public Choose

By Betsy Kent | Aug 19, 2010

When the now-infamous LonelyGirl15 began sharing her video diaries to the world, she became an unlikely YouTube star—until it was      discovered that the seemingly-average girl-next-door was actually an actress hoping to get noticed by site’s millions of users. LonelyGirl15 has since disappeared off the pop culture radar but more and more budding young artists are…

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Simply Put: How to Really Use Facebook Page Insights

By Betsy Kent | Aug 16, 2010

With Facebook Business Pages, unless you are running ads, you don’t get a ton of data to work with. However, Facebook is starting to deliver more analytics (called Insights) on status updates for Page owners. Here are some tips on how to use them: Create an Editorial Calendar: Since I recommend that brands and businesses shouldn’t post…

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Simply Put: Why Businesses (Should) Love Facebook

By Betsy Kent | Aug 12, 2010

Businesses and brands should love Facebook. Why? Because Facebook enables companies to talk to the people who are actually interested in what they have to say. The old school of advertising was this: Blast out a message to an audience defined by geography and media consumption habits and pray you reach the right people at the…

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Social Media Marketing: The Cool Brand Factor

By Betsy Kent | Aug 9, 2010

How brands and businesses use Social Media has everything to do with how the decision makers use Social Media themselves. People in business who have grown up using Facebook, for example, understand that the Social Media is not just a useful tool, but it’s the way people define themselves in front of their peers. And…

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Simply Put: Why People Love Facebook

By Betsy Kent | Jul 29, 2010

We love Facebook because it makes it easier to share information with more people at the same time than any other tool we have. Why is that so revolutionary? Because a family photo, an event you’re attending, an accomplishment you’re proud of, something that drives you crazy, your latest purchase, the song you’re listening to, the meal…

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Zipcar Does Social Media Right – My Experience

By Betsy Kent | May 23, 2010

The other day I tweeted this about the fact that I had waited too long to book a Zipcar for the Memorial Day weekend: @BeVisible no cars left for mem day at Zipcar  Well, guess what? I got a call from Todd Lieberman, the fleet manager for Zipcar in NYC. He said that he understood…

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Do our Tweets Reflect our Culture?

By Betsy Kent | May 17, 2010

When I was in college, I studied Anthropology. I guess you could say that the study of human nature is my first love. All these years later, I find that I am still interested in how human beings create communities and behave inside them. And I have discovered that Twitter is an incredible snapshot into…

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Twitter is the New News

By Betsy Kent | Apr 15, 2010

I spent the day yesterday helping my good friend Elizabeth Beskin at The Ultimate Engagement Bridal Event in Manhattan. Besides being one of the best friends a girl could have, Elizabeth is also a brilliant and inspiring business owner. She runs two flourishing photography-related companies, Fifth Avenue Digital and The Album Boutique, yet somehow, she also found time to plan,…

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I Hate Writing Blog Posts!

By Betsy Kent | Mar 5, 2010

Today is Friday March 5 and this is the first blog post I have written since December. You may be wondering, “why the long hiatus?” Is it because I’m really busy? Well, I am busy, but that’s not it. Is it because I have nothing to say? Nope! Got plenty to say. The reason I…

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