ATTRACT YOUR IDEAL CLIENT BLOG


How to Create a Pinterest Account for Your Business

By Betsy Kent | Apr 30, 2012

Update: Pinterest now offers Business specific accounts. If you have already created a Pinterest account please see our new blog How To Convert to a Pinterest Business Page. The information below still provides accurate information on how to optimize your Pinterest Business account.  In my last blog “What is Pinterest and Why Should You Care” I explained why…

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What is Pinterest and Why Should You Care?

By Betsy Kent | Apr 19, 2012

  Recently I’ve been getting a lot of these kinds of questions from my clients: “What is Pinterest?” “Who’s using it?” “Should my business be there?” And the most frequent one: “Another Social Network to worry about…really?” What is Pinterest? An easy way to understand Pinterest is to think about it in a “real world” way,…

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4 Reasons Why Your Business Needs To Be On Google+

By Betsy Kent | Apr 7, 2012

Google+ is Social Media’s sleeping giant. Claiming over 100 million users, this Google product is quickly being integrated into every aspect of Google’s service offerings – from search to Gmail to Google Places and everything in between. Yet lots of users still perceive Google+ as a ghost town, citing that their friends aren’t there to…

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The Basics of Facebook Interest Lists

By Betsy Kent | Mar 21, 2012

What is a Facebook Interest List?  Facebook continues to roll out new features (the big one is Facebook Timeline) and Interest Lists are one of the latest. Interest Lists are Facebook’s way of de-cluttering your newsfeed. You will now be able to categorize the Pages and people you “like”, “follow”, and “subscribe to” into different groups.…

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The Anatomy of a Facebook Timeline

By Betsy Kent | Mar 16, 2012

The Anatomy of a Facebook Timeline Facebook is replacing Business Pages with Facebook Timeline for Business. In order to help with this transition to Facebook’s latest change I’ve broken Timeline for Business into a few simple steps. Your Facebook Timeline will be the first page the public will see (fans and non-fans) so you’ll want…

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Facebook’s Timeline & What it Means for Your Brand

By Betsy Kent | Mar 1, 2012

This article, written by Karen Lewis of Simply Amusing Designs, appeared on March 1, 2012. It’s a simple overview on the big changes that will affect Facebook Pages on March 30. Karen is a great designer and a really smart cookie and I think you will find this explanation very easy to understand. You can link…

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What Facebook Can Tell Us about Our Country

By Betsy Kent | Dec 4, 2011

I manage many different Facebook Pages for my clients. For one client in particular (a consumer packaged goods company) every now and then a status update generates comments that really touch my heart. I want to share some them with you: “Fill in the blank: All I want for Christmas is __________________________.” Peace of mind…

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The New Google Analytics

By Betsy Kent | Nov 17, 2011

Anyone who works with me knows that I love analytics. Messing around on Google Analytics is what I think is fun. But up until now the data from Google Analytics left a lot of stones unturned. Google announced today that they are unrolling a new Google Analytics platform that promises to be really effective at…

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The Social Media Dilemma for Businesses

By Betsy Kent | Nov 8, 2011

  Every week I speak to business people who are facing the same dilemma. They keep hearing that they should be using Social Media* for Business, but they have no idea WHAT that really means. Facebook? Twitter? YouTube? Blogging? And even if they did know HOW, they don’t know WHEN they’d have the time for it. And…

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Facebook Changes: Why the Anger?

By Betsy Kent | Sep 23, 2011

Facebook rolled (some say “steamrolled”) out major platform changes this week, in case you haven’t noticed! Those of us in the industry knew they were coming, although most of us didn’t know exactly what all the changes would be. Facebook has the right to make changes on their platform. Some industry folks see all the…

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