ATTRACT YOUR IDEAL CLIENT BLOG


How to Use Promoted Posts to Rock Your Facebook Page

By Betsy Kent | Sep 4, 2012

In May 2012 Facebook announced a new advertising option for brand and business Pages, the “Promoted Post”. You may have noticed that last winter Facebook significantly reduced the percentage of fans that see your Page updates. Now, when you post a status update on your Page it will be served up only to approximately 16% of…

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11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

By Betsy Kent | Aug 13, 2012

I had to share this article from Inc.com with you. It resonates with me especially because Be Visible has been in the position to help a number of our clients “clean up” Social Media programs and profiles that were set up by well-meaning, but inexperienced employees and interns. Social Media may indeed be the world in which…

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5 Easy Ways To Use Images To Market Your Business

By Betsy Kent | Jul 23, 2012

Social Media marketing has a new darling: Images! It’s not that brands haven’t been using all kinds of photos and artwork all along, but suddenly the power of images to create engagement is really being embraced. With Pinterest bcoming the third largest social network practically overnight, and brands on Facebook seeing success with all kinds…

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Why Your Business Needs a Mobile Website

By Betsy Kent | Jun 27, 2012

Have you looked at your company’s website on a smartphone or tablet lately? Chances are you may find that the experience is, well, not very good. You’d be hard pressed to find a business these days that doesn’t have some kind of website (unlike 5 years ago when I started in this industry), but invariably…

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From #BeHere to Be Visible

By Betsy Kent | Jun 12, 2012

I’ve been employed at Be Visible Associates as a digital media strategist since March 1st of this year. This post is about how I came from small-town Delaware and with the advent of Social Media was able to help grow businesses. Go back in time a little bit to a conversation with my father who runs…

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Social Media Tools Review – Bit.ly, Facebook Pages App, Google Alerts

By Betsy Kent | May 29, 2012

Toolkit Tuesday May 29, 2012 It seems every week there are new tools promising to invigorate your business’ marketing strategy – but figuring out which of these new tools will work for you takes more than just time and effort. At Be Visible we pride ourselves on constantly trying and testing new tools – so…

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Pinterest for Business: Building Your Community

By Betsy Kent | May 25, 2012

By now, you’ve probably heard about the visual pinboard social networking site Pinterest and how it’s changing the way brands interact with and market to their online communities. If you’re employing Google Analytics you may even have noticed that Pinterest is starting to garner your business decent referral traffic. But how can your brand take advantage of…

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Social Media Tools Review – Hootsuite, WiseStamp, & Shortstack

By Betsy Kent | May 22, 2012

Social Media Toolkit Tuesday – 5/22/12 It is easy to become overwhelmed by the seemingly limitless choices of social media tools available to you. Assuming your schedule is as busy as mine (if not more so), who has the time to learn yet another tool? At Be Visible we try and test new tools all…

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Social Media Tools: PinReach, Tweepi, and SocialMention

By Betsy Kent | May 15, 2012

Toolkit Tuesday – 5/8/12 It seems as if every day a new Social Media tool is introduced that promises to make your life a lot easier, your community-building a lot more effective, and your analytics more precise. There are a lot of great tools out there but it could prove to be a full time…

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Social Media Tools: DiggDigg, PicMonkey, and TweetChat

By Betsy Kent | May 15, 2012

Toolkit Tuesday – 5/15/12 It seems every time you turn around these days there’s a new Social Media tool that promises to make your content more compelling, your online community more inspiring, and your on-and-off-line life easier. Keeping up with Joneses when it comes to Social Media proves not only to be time-intensive but downright…

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