ATTRACT YOUR IDEAL CLIENT BLOG


Social Media for Business Owners

By Betsy Kent | Oct 9, 2012

An Interview with Elizabeth Beskin of 5th Avenue Digital Social Media marketing can sometimes be a dilemma. How much time and energy should be invested? It is an ongoing question especially for businesses that have flourished and grown without Facebook, Twitter, etc. Many of our clients at Be Visible fit into just that profile. Meeting…

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How to Update to the New Twitter Design in 4 Easy Steps

By Betsy Kent | Sep 26, 2012

In a surprise move a new Twitter design for all profile pages was just launched. It features a header image similar to Facebook’s Timeline cover photo. We highly recommend updating your profile to this new design for 3 reasons: To make sure all of your online profiles are consistent with your branding. To ensure that…

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How To Use Facebook Offers for Business Pages

By Betsy Kent | Sep 24, 2012

In May of 2012, Facebook introduced a new feature for Facebook Business Pages called “Facebook Offers.”  We read a lot of articles about the success of Offers, but the feature seemed to only be available for brick and mortar retailers. As of last week Facebook Offers became available for all Pages with 400 or more fans. So,…

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How to Use Promoted Posts to Rock Your Facebook Page

By Betsy Kent | Sep 4, 2012

In May 2012 Facebook announced a new advertising option for brand and business Pages, the “Promoted Post”. You may have noticed that last winter Facebook significantly reduced the percentage of fans that see your Page updates. Now, when you post a status update on your Page it will be served up only to approximately 16% of…

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11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

By Betsy Kent | Aug 13, 2012

I had to share this article from Inc.com with you. It resonates with me especially because Be Visible has been in the position to help a number of our clients “clean up” Social Media programs and profiles that were set up by well-meaning, but inexperienced employees and interns. Social Media may indeed be the world in which…

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5 Easy Ways To Use Images To Market Your Business

By Betsy Kent | Jul 23, 2012

Social Media marketing has a new darling: Images! It’s not that brands haven’t been using all kinds of photos and artwork all along, but suddenly the power of images to create engagement is really being embraced. With Pinterest bcoming the third largest social network practically overnight, and brands on Facebook seeing success with all kinds…

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Why Your Business Needs a Mobile Website

By Betsy Kent | Jun 27, 2012

Have you looked at your company’s website on a smartphone or tablet lately? Chances are you may find that the experience is, well, not very good. You’d be hard pressed to find a business these days that doesn’t have some kind of website (unlike 5 years ago when I started in this industry), but invariably…

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From #BeHere to Be Visible

By Betsy Kent | Jun 12, 2012

I’ve been employed at Be Visible Associates as a digital media strategist since March 1st of this year. This post is about how I came from small-town Delaware and with the advent of Social Media was able to help grow businesses. Go back in time a little bit to a conversation with my father who runs…

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Social Media Tools Review – Bit.ly, Facebook Pages App, Google Alerts

By Betsy Kent | May 29, 2012

Toolkit Tuesday May 29, 2012 It seems every week there are new tools promising to invigorate your business’ marketing strategy – but figuring out which of these new tools will work for you takes more than just time and effort. At Be Visible we pride ourselves on constantly trying and testing new tools – so…

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Pinterest for Business: Building Your Community

By Betsy Kent | May 25, 2012

By now, you’ve probably heard about the visual pinboard social networking site Pinterest and how it’s changing the way brands interact with and market to their online communities. If you’re employing Google Analytics you may even have noticed that Pinterest is starting to garner your business decent referral traffic. But how can your brand take advantage of…

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