The Mobile Revolution – Mobile Websites – Explained

By Betsy Kent | Jan 9, 2013

The Mobile Revolution. We’ve been anticipating it for years and now it’s officially here. Smartphone usage is up by 50% just since 2011. 90% of us have our phone within reach 24/7. And in 2013 mobile phones will surpass PCs as the primary means of accessing the Internet. So, if you haven’t begun thinking about…

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Get Started with Twitter Advertising

How To Advertise on Twitter

By Betsy Kent | Jan 3, 2013

A while back, I was scanning my Twitter newsfeed when I saw a tweet from Twitter themselves incentivizing users to try their first $100 worth of Twitter advertising for free. At Be Visible, we are always looking to try and test new tools for our clients, so naturally we dove right in. Here’s what we…

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The Mobile Web: 10 Incredible Facts That You Probably Didn’t Know

By Betsy Kent | Dec 10, 2012

The latest big disruptor in our digital world is going to be (and already is) the staggeringly rapid increase in the use of mobile devices. For everyone involved in marketing, this is something that we have to educate our clients and ourselves about. Because more than anything else right now, this shift affects every business’s…

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Diane Epstein, Tunespotter, Be Visible Blog

Should You Hire An Outside Social Media Agency?

By Betsy Kent | Nov 15, 2012

Ever since brands and businesses began to embrace Social Media there has been a lot of discussion around whether it is more effective to build an in-house team or to outsource Social Media services. As a seasoned Advertising and Marketing executive, our friend Diane Epstein has worked at big agencies and small ones –  most…

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One Thing You Can Do Right Now To Improve Your Online Visibility

By Betsy Kent | Nov 9, 2012

A reported 97% of consumers search for local businesses online. Have you ever Googled yourself or your business? If you’re not so pleased with the results, not to fear:  here’s a suggestion for you to improve your online visibility right now: Set up your Google Plus (Google+) Local profile page It’s Google so it will appear in Google…

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Phil Gerbyshak

5 Reasons All Business Owners Must Speak or Not Be Heard

By Betsy Kent | Nov 5, 2012

We are happy to introduce you to Phil Gerbyshak: Social Media, branding, and business coach, chief connections officer, master public speaker, published author, blogger extrordinaire, and so much more! His guest blog for Be Visible provides 5 highly accessible and critical reasons why as a business owner it’s a great idea to embrace public speaking to supercharge…

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Hashtags – The Do’s and Dont’s

By Betsy Kent | Oct 25, 2012

#HashtagsAreEverywhere. You may have even noticed that many TV commercials are now showing hashtags (like #OldNavy) and networks themselves are now embedding hashtags (i.e. #NBC) right into their normal programming – but to what end? Hashtags are being used on many Social Networks; but on Twitter, where they originated, hashtags are used to build a…

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Social Media for Business Owners

By Betsy Kent | Oct 9, 2012

An Interview with Elizabeth Beskin of 5th Avenue Digital Social Media marketing can sometimes be a dilemma. How much time and energy should be invested? It is an ongoing question especially for businesses that have flourished and grown without Facebook, Twitter, etc. Many of our clients at Be Visible fit into just that profile. Meeting…

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How to Update to the New Twitter Design in 4 Easy Steps

By Betsy Kent | Sep 26, 2012

In a surprise move a new Twitter design for all profile pages was just launched. It features a header image similar to Facebook’s Timeline cover photo. We highly recommend updating your profile to this new design for 3 reasons: To make sure all of your online profiles are consistent with your branding. To ensure that…

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