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How To Deal With Facebook Split Personality Disorder

By Betsy Kent | Oct 16, 2014

  If you’re trying to figure out how to manage your Facebook personal profile and your Facebook business page at the same time, you’re not alone. I call it Facebook Split Personality Disorder and it raises questions for many businesses: “Should I post my business content only on my business page or should I post it…

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blog, blogging,

4 Reasons Why Your Blog Must Be Part Of Your Website

By Betsy Kent | Sep 26, 2014

  The Case Of The Missing Blog   “Do you have a blog?”   Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on:   At our first meeting I have…

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How To Write A Blog Post In 10 Simple Steps

By Betsy Kent | Sep 11, 2014

I have a confession to make. I used to hate, hate, hate writing blog posts. It was once one of my most dreaded tasks. Blogging is an important part of marketing these days, so I had to find a way to make it a lot more fun and pleasant. That involved creating a formula to follow every time. This formula…

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Facebook click bait, betsy kent, be visible

Facebook’s New Click-Bait Rules – A Quick Easy Explanation

By Betsy Kent | Aug 28, 2014

  Earlier this week Facebook announced some significant changes to the formula (or algorithm) it uses to determine how it will distribute your business Page posts to your fans. Facebook’s survival depends on delivering a positive user experience—all of the time—which is why it has made these changes.   Why does this matter? Because you…

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blog categories and tags, interior design blog

How To Use Blog Categories and Tags The Right Way

By Betsy Kent | Aug 21, 2014

Blog categories and tags are the tools used to organize content for your readers. Whether you’ve been blogging for a while or in the process of just getting started, you are going to have to make some decisions about them. It’s easy when you think of categories as your blog’s ‘Table Of Contents”.   How To Use Blog Categories  …

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5 Easy Blog Writing Tips For Optimizing Your Posts

By Betsy Kent | Aug 15, 2014

If you blog for your business, it’s likely part of the reason you are doing so is to make sure that Search Engines (especially Google) can find your web page when someone is searching for some answers that you can provide. So, if you are one of those people whose eyes glaze over when someone utters…

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difference between blogs and articles

The Difference Between Articles and Blogs

By Betsy Kent | Aug 7, 2014

“Is there a difference between articles and blogs?”   This was posed to me today by one of my clients and it is a really good question. Many of you may appreciate having this cleared up for you. I’m often guilty of swapping the word “article” for the phrase “blog post” myself, however, there are essential…

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Ideal Length For A Blog Post, business blog

15 Easy Ways To Come Up With Powerful Blog Topics

By Betsy Kent | Jul 24, 2014

“A blank piece of paper is God’s way of telling us how hard it is to be God.”– Sidney Sheldon   Do you struggle to come up with blog topics that are fresh, engaging, and sharable? When you write a blog post once a week, once a month, or even only once a quarter, this part…

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blog headlines

Use These Magic Words For Irresistible Blog Headlines

By Betsy Kent | Jul 15, 2014

Greetings!   In my relentless quest to provide you with quick and easy blogging tips, I have put together a “cheat sheet” of some of the most powerful words that you can use in your blog headlines. These are magic words that will help to get your content read. Some of them even have been scientifially tested!…

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blog or newsletter, betsy kent, be visible, blog school

The Difference Between a Blog and a Newsletter

By Betsy Kent | Jul 10, 2014

…and do you need both? If you’ve been publishing a newsletter every month for years, you’re probably wondering if you also need a blog. If you’ve been blogging, you may have asked yourself if you should also be sending out a newsletter. What’s the difference between a blog and a newsletter, anyway? When you look…

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