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4 Big Reasons To Blog For Your Business

By Betsy Kent | Jul 8, 2014

  Hello to all you brilliant entrepreneurs out there – you are so lucky! Why? Because your website makes it possible to market your business to anyone, anywhere in the world, at any time. Did you realize that your website was that powerful?   But I know that it can all be very overwhelming. First…

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ideal length of a blog post, blogging

The Ideal Length For A Blog Post

By Betsy Kent | Jul 1, 2014

      If you’re new to blogging for your business, or even if you’ve been blogging for a while, you may be asking yourself what is the ideal length for a blog post? There really isn’t a one-size-fits-all answer to this question except for this: Your blog posts should be as long as you…

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blogging, website traffic

4 Reasons Why Blogging Is Free Advertising For Your Business

By Betsy Kent | Jun 24, 2014

Of all the marketing tactics that I’ve used over the years for my own business and for my clients, blogging has by far proven to be the most effective. But at the beginning, to many of my clients, the mere idea of writing a blog seems like an impossible task. But once I answer the…

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How Often Should You Post On Your Business Blog?

By Betsy Kent | Jun 18, 2014

If you’re like many business owners, just making the decision to add a blog to your website, getting it set up properly, and then coming up with blog topics are pretty big challenges on their own. Now you have to write those blogs, too! So, how do you know how often you should publish on…

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Why Would Anyone Want To Read Your Blog?, blogging

Why Would Anyone Want To Read Your Blog?

By Betsy Kent | Jun 10, 2014

You probably hear a lot about blogging these days. The word blog is actually a shortened version of weblog that pretty much means a website (or webpage) on which someone records their opinions, links to other sites, etc. on a regular basis. From the very beginning blogging has meant different things to different people depending…

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business blogging, blogging, betsy kent

Get Your Blog Done!

By Betsy Kent | May 12, 2014

  A Step-by-Step Formula To Turn Your Website Into A Client Magnet!   Do you feel frustrated because your website is practically invisible? Are you struggling to attract your ideal clients and your website’s not helping? Do you think you should be blogging but you don’t know where to start? Does the phrase SEO scare…

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A Huge List of Places to Get Free Photos for Your Blog

By Betsy Kent | Apr 22, 2014

    Is this a familiar scenario? You’ve invested hours penning the perfect blog post only to get shanghai’ed by the search for the perfect image. A great photo can enhance your web content by giving the reader a point of reference as to the subject of your post. So finding the right photo is…

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7 Features That Your Business Blog Should Have

By Betsy Kent | Mar 18, 2014

There are many reasons that you may be considering (or already have) a business blog on your website. Perhaps you simply want to drive traffic to your website or sales page. Or maybe you want to constantly keep your content fresh. You may want to establish yourself as a thought leader in your field or…

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How To Choose A Social Media Site

By Betsy Kent | Feb 17, 2014

It’s a question that most business owners ask themselves. “How do I choose a Social Media site that will provide the best results for my investment of time, money and planning?” Facebook? Twitter? Instagram? Pinterest? LinkedIn? Each of these networking platforms has millions of users. But unless you have a multi-million dollar budget set aside…

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What Is Search Engine Optimization?

By Betsy Kent | Jan 22, 2014

If you own a website you have probably heard the phrase Search Engine Optimization (or SEO). According the dictionary, SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Rare is a website owner…

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