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how to take a break from social media, betsy kent, be visible

How To Take A Break From Social Media Marketing

By Betsy Kent | Dec 31, 2014

  Everyone deserves a break once in a while, right? But what happens when you want to take a break from social media marketing but your business can’t? You automate!   By automating I don’t mean “set-it and forget-it.” What I do mean is to take advantage of some of the easy tools out there that are…

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Facebook rules help

Alert! Facebook Business Pages New Rules Start January '15

By Betsy Kent | Dec 18, 2014

  It’s likely you’ve noticed it. Little by little the reach of your Facebook Business Page posts has been getting lower and lower. And you are not alone. Every page is experiencing reduced organic (“not paid”) reach. Now your reach may decrease even more because Facebook Business Pages new rules start in January ’15.  …

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why use twitter, don't do twitter

I Don’t Do Twitter

By Betsy Kent | Dec 5, 2014

    That’s not me talking. I do do Twitter. I love Twitter. But if I had a quarter for every time I’ve heard an entrepreneur say “I don’t do Twitter” I would be, well, richer!   I’ve been using Twitter for a long time. And when I first started, it did take me a…

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Increasa Facebook reach

4 Cool Ways To Repurpose Your Facebook Updates

By Betsy Kent | Nov 13, 2014

  Want to get more mileage out of your Facebook Fan Page? We all do. Without spending ad dollars your status updates will only reach a fraction of your fans, so I recommend that you boost your posts whenever you can. (I’ll be uncovering the pros and cons of boosted posts on Facebook in two weeks.)   I’ve…

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facebook marketing tactics

8 Brilliant Facebook Marketing Tactics to Use Right Now

By Betsy Kent | Oct 30, 2014

Yep, Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your Social Media marketing.   Remember, more time is spent on…

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Facebook friends panel

How To Deal With Facebook Split Personality Disorder

By Betsy Kent | Oct 16, 2014

  If you’re trying to figure out how to manage your Facebook personal profile and your Facebook business page at the same time, you’re not alone. I call it Facebook Split Personality Disorder and it raises questions for many businesses: “Should I post my business content only on my business page or should I post it…

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blog, blogging,

4 Reasons Why Your Blog Must Be Part Of Your Website

By Betsy Kent | Sep 26, 2014

  The Case Of The Missing Blog   “Do you have a blog?”   Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on:   At our first meeting I have…

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How To Write A Blog Post In 10 Simple Steps

By Betsy Kent | Sep 11, 2014

I have a confession to make. I used to hate, hate, hate writing blog posts. It was once one of my most dreaded tasks. Blogging is an important part of marketing these days, so I had to find a way to make it a lot more fun and pleasant. That involved creating a formula to follow every time. This formula…

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Facebook click bait, betsy kent, be visible

Facebook’s New Click-Bait Rules – A Quick Easy Explanation

By Betsy Kent | Aug 28, 2014

  Earlier this week Facebook announced some significant changes to the formula (or algorithm) it uses to determine how it will distribute your business Page posts to your fans. Facebook’s survival depends on delivering a positive user experience—all of the time—which is why it has made these changes.   Why does this matter? Because you…

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blog categories and tags, interior design blog

How To Use Blog Categories and Tags The Right Way

By Betsy Kent | Aug 21, 2014

Blog categories and tags are the tools used to organize content for your readers. Whether you’ve been blogging for a while or in the process of just getting started, you are going to have to make some decisions about them. It’s easy when you think of categories as your blog’s ‘Table Of Contents”.   How To Use Blog Categories  …

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