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social media tips

The 5 Most Valuable Social Media Tips From Feb. 2015

By Betsy Kent | Mar 5, 2015

  Greetings from the winter wonderland of Sag Harbor, NY. I’m using this opportunity to stay inside and pull together most useful social media tips that came across my screen in February, just for you!   Social media is fast-moving and rapidly evolving and if you don’t keep up, your marketing will suffer. It’s part of my…

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choose a social media site

How To Choose A Social Media Site – Updated

By Betsy Kent | Mar 2, 2015

    Each year in February The Pew Research Center releases its annual report on how Americans are using the Internet. The Pew Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends that shape America and the world. Their annual statistics can be of great help when you…

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social media tips, sag harbor, betsy kent

The 5 Best Social Media Tips of January 2015

By Betsy Kent | Jan 28, 2015

    Greetings from the Frozen Tundra (otherwise known as Eastern Long Island)! As our village is digging out from a storm that brought with it 30 inches of snow in one fell swoop, I’m busy here in my office keeping up with the changes in social media that you need to know about.  …

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I Screwed Up

By Betsy Kent | Jan 23, 2015

    I have a confession to make: This week I screwed up. I’m late with my blog post. The due date I set was Monday with a few days for reviewing and editing before posting early Thursday (today) morning. Well it’s now 11:58am on Thursday here in New York, and I’m still working on…

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how to take a break from social media, betsy kent, be visible

How To Take A Break From Social Media Marketing

By Betsy Kent | Dec 31, 2014

  Everyone deserves a break once in a while, right? But what happens when you want to take a break from social media marketing but your business can’t? You automate!   By automating I don’t mean “set-it and forget-it.” What I do mean is to take advantage of some of the easy tools out there that are…

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Facebook rules help

Alert! Facebook Business Pages New Rules Start January '15

By Betsy Kent | Dec 18, 2014

  It’s likely you’ve noticed it. Little by little the reach of your Facebook Business Page posts has been getting lower and lower. And you are not alone. Every page is experiencing reduced organic (“not paid”) reach. Now your reach may decrease even more because Facebook Business Pages new rules start in January ’15.  …

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why use twitter, don't do twitter

I Don’t Do Twitter

By Betsy Kent | Dec 5, 2014

    That’s not me talking. I do do Twitter. I love Twitter. But if I had a quarter for every time I’ve heard an entrepreneur say “I don’t do Twitter” I would be, well, richer!   I’ve been using Twitter for a long time. And when I first started, it did take me a…

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Increasa Facebook reach

4 Cool Ways To Repurpose Your Facebook Updates

By Betsy Kent | Nov 13, 2014

  Want to get more mileage out of your Facebook Fan Page? We all do. Without spending ad dollars your status updates will only reach a fraction of your fans, so I recommend that you boost your posts whenever you can. (I’ll be uncovering the pros and cons of boosted posts on Facebook in two weeks.)   I’ve…

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facebook marketing tactics

8 Brilliant Facebook Marketing Tactics to Use Right Now

By Betsy Kent | Oct 30, 2014

Yep, Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your Social Media marketing.   Remember, more time is spent on…

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Facebook friends panel

How To Deal With Facebook Split Personality Disorder

By Betsy Kent | Oct 16, 2014

  If you’re trying to figure out how to manage your Facebook personal profile and your Facebook business page at the same time, you’re not alone. I call it Facebook Split Personality Disorder and it raises questions for many businesses: “Should I post my business content only on my business page or should I post it…

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