digital denial, betsy kent, be visible

Are You In Digital Denial?

By Betsy Kent | Jun 25, 2015

  You’ve worked hard to build your business and you love what you do. Every day is a new opportunity to meet new customers and transform their lives. You’ve spent a lot of time getting to this point, and you’re very proud of what you’ve accomplished. Then one day you do a Google search for…

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Google personalized results

You Don’t See What Your Customers See On Google

By Betsy Kent | May 26, 2015

  Did you know that Google has been personalizing search results for all users since 2009? So, what do I mean by personalizing? When you perform a Google search, the results you see are not the same as the results everyone else sees. In essence, you don’t see what your customers see on Google.  …

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my cat is a brilliant marketer

My Cat Is A Brilliant Marketer

By Betsy Kent | May 19, 2015

[This post is from my Tuesday Tips series) This is my cat, Cocoa. She’s not particularly talented as far as felines go, yet she has developed a very successful marketing strategy.   For real! My cat is a brilliant marketer.     Every time I go into the kitchen Cocoa follows me and proceeds to…

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social media overwhelmed

3 Ways To Stop Being Overwhelmed By Social Media

By Betsy Kent | Apr 18, 2015

  The other day I was looking through some of my client meeting notes and one words kept appearing: OVERWHELMED. Many of the people I talk to everyday feel overwhelmed by Facebook and all the other social platforms, too. And I don’t blame them. As soon as they feel that they have a handle on something…everything…

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Facebook post boost, facebook advertising, Facebook marketing

My $1.00 Facebook Post Boost & The Surprising Results

By Betsy Kent | Apr 2, 2015

  I’ve been asked my opinion about the Facebook post boost option nearly every day in the past few months. There is a lot to say about Facebook advertising in general, which I expand on below; but before I do, here’s a little background on what’s been going on recently with business Pages:   These days,…

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social media tips

The 5 Most Valuable Social Media Tips From Feb. 2015

By Betsy Kent | Mar 5, 2015

  Greetings from the winter wonderland of Sag Harbor, NY. I’m using this opportunity to stay inside and pull together most useful social media tips that came across my screen in February, just for you!   Social media is fast-moving and rapidly evolving and if you don’t keep up, your marketing will suffer. It’s part of my…

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choose a social media site

How To Choose A Social Media Site – Updated

By Betsy Kent | Mar 2, 2015

    Each year in February The Pew Research Center releases its annual report on how Americans are using the Internet. The Pew Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends that shape America and the world. Their annual statistics can be of great help when you…

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social media tips, sag harbor, betsy kent

The 5 Best Social Media Tips of January 2015

By Betsy Kent | Jan 28, 2015

    Greetings from the Frozen Tundra (otherwise known as Eastern Long Island)! As our village is digging out from a storm that brought with it 30 inches of snow in one fell swoop, I’m busy here in my office keeping up with the changes in social media that you need to know about.  …

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help with blog, blog help, betsy kent

I Screwed Up

By Betsy Kent | Jan 23, 2015

    I have a confession to make: This week I screwed up. I’m late with my blog post. The due date I set was Monday with a few days for reviewing and editing before posting early Thursday (today) morning. Well it’s now 11:58am on Thursday here in New York, and I’m still working on…

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how to take a break from social media, betsy kent, be visible

How To Take A Break From Social Media Marketing

By Betsy Kent | Dec 31, 2014

  Everyone deserves a break once in a while, right? But what happens when you want to take a break from social media marketing but your business can’t? You automate!   By automating I don’t mean “set-it and forget-it.” What I do mean is to take advantage of some of the easy tools out there that are…

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