ATTRACT YOUR IDEAL CLIENT BLOG


5 Tips For Brilliant Email Subject Lines Be Visible

5 Tips For Brilliant Email Subject Lines

By Betsy Kent | Aug 29, 2017

Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the question because, like any New York Times bestseller, the title matters—and there is a clear distinction between content that’s first class and content that never makes it past TSA. It’s in your…

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4 Reasons It Takes So Long To Build A New Website Be Visible

4 Reasons It Takes So Long To Build A New Website

By Betsy Kent | Aug 15, 2017

When I began working in internet marketing about ten years ago, I could help my clients get a new website whipped up in a week or two – easy peasy. Technology has advanced greatly since then, right? So it would be natural for you to assume that building a website today would be easier and faster. But…

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Giving Away Too Much On Your Blog, be visible

Are You Giving Away Too Much On Your Blog (For Free)?

By Betsy Kent | Jul 25, 2017

One of my business friends recently came up to me and said, “I think you are giving away too much on your blog.” My colleague was concerned that my blogs are so helpful and informative that no one needs to actually hire me! I beg to differ. As a blogger for business, I believe it’s necessary…

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How To Uncover Powerful Words for Your Marketing Be Visible

How To Uncover Powerful Words For Marketing Copy

By Betsy Kent | Jul 11, 2017

This may come off a bit harsh, but hear me out: Today’s Internet user has the attention-span of an untrained beagle. Better yet, an untrained beagle walking in a Fourth of July parade surrounded by loud music, confetti cannons and other untrained beagles. Listen, I wasn’t the one who put together the stats. But it’s…

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A Surefire Way To Find Your Ideal Client Or Customer, betsy kent, bevisible, be visible

A Surefire Way To Find Your Ideal Client Or Customer

By Betsy Kent | Jun 20, 2017

The most successful companies in the world are totally clear about who they want to attract. It’s obvious on their websites, in their marketing and advertising, even in how they talk about their companies. We’re all familiar with the large brands that do a great job of connecting with their customers every step of the way. Apple…

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Create A Freakin' Awesome Elevator Speech, A Surefire Way To Find Your Ideal Client Or Customer, betsy kent, bevisible, be visible

How To Create A Freakin’ Awesome Elevator Speech

By Betsy Kent | Jun 12, 2017

  Ever go to a networking event? Here’s a common scenario: You’re at an event and suddenly someone comes up to you and asks, “What do you do?” And you don’t know what to say. How could that be? Your business is your passion. You put everything into it. And you don’t know how to…

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4 Tips To Connect With Your Ideal Clients (on your website and in your marketing), Create A Freakin' Awesome Elevator Speech, betsy kent, bevisible, be visible

4 Tips To Connect With Your Ideal Clients (on your website and in your marketing)

By Betsy Kent | May 23, 2017

When you use the perfect words and phrases in your marketing copy, you can connect with your ideal clients and customers in a deep way. But choosing those perfect words is not that easy. However, the key to create the best marketing copy is right in front of you every time you work with one of your clients or customers. …

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Difference Between A LinkedIn Article and A LinkedIn Update, betsy kent, bevisible, be visible

The Difference Between A LinkedIn Article and A LinkedIn Update

By Betsy Kent | May 2, 2017

Our favorite business-to-business social media site, LinkedIn, has made a lot of changes over the past few months. The most obvious changes are in the basic layout. They’re working hard to make the platform more intuitive and user-friendly. (Being bought by Microsoft doesn’t hurt!). If you use LinkedIn to share your blog content and get…

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List of Overused Words, betsy kent, bevisible, be visible

My Top 10 List of Overused Marketing Words (& What to Use Instead)

By Betsy Kent | Apr 18, 2017

Every now and then I find myself using a word that really annoys me when other people use it! I’ve tried hard to banish what I consider overused marketing words from my website, my speaking and my blogging. But sometimes it’s really difficult to find the perfect alternate word that has the same meaning or even sounds right…

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Christine Luken, Money Is Emotional, Be Visible, Betsy Kent

Getting Totally Clear About Your Ideal Client Opens Up New Opportunities (True Story)

By Betsy Kent | Apr 4, 2017

If you read my blogs, you may have noticed that I’m obsessed with how getting totally clear about your ideal client is the key to a profitable and sustainable business – and one you love, too. Real quick, here’s how this all started for me: A few years ago, I launched an online course called Blog…

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