ATTRACT YOUR IDEAL CLIENT BLOG
Yep, we’ve all been there. Someone comes up to you at a networking event and asks, “What do you do?” And you blurt out something boring then walk away feeling like you just wasted a great opportunity. Because so many people struggle with the elevator speech, I started holding elevator speech workshops where I teach…
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It seems like everyone is taking a deeper look at their marketing right now. And, we’re all trying to make decisions about what to do going forward. I hear questions like this from my clients: Should I drop Facebook? Or keep Facebook and run ads? Should I set-up up a new LinkedIn business page? Advertise…
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In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask. That list has made it a very popular post. It’s pretty clear that thousands of business owners are trying to find clarity around the identity of their ideal…
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Picture this… You’re in the middle of watching yet another free webinar that promises to teach how to keep your business going during this pandemic. Suddenly your phone rings… OMG it’s a prospect that got your number from one of your best clients. Yay! Even during a pandemic people still need my services…I rock! Maybe…
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During these Covid times, we’ve all changed in some way. And, you have to assume your clients have changed, too. It’s super critical to always stay on top of what your customers are thinking so your marketing resonates with them. Now more than ever. Today’s tip helps you do that – and it’s free… One…
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Right now, your first concern is for the people you love. Love is one thing you don’t have to worry about running out of.However…All the love in the world doesn’t change the fact that your inbox is filling up with bills.Curling up on the sofa all day with Netflix is not an option for you.But,…
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It’s Monday morning (during normal times). You’re at your desk all ready to plan out your week. You take a look at your calendar… A bunch of client meetings and a great new potential client meeting. Yep, you have a pretty exciting week! Until…. It hits you – You’ve gotta write a blog post today.…
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Quick, count to five: 1, 2, 3, 4, 5 That’s how long it takes for someone to decide whether it’s worth it to stay on your website. Five seconds is like…the attention span of a goldfish! We all need people to stay longer than five seconds, right? But how? Here’s the tip: Answer the big…
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If you write a blog for your business, there’s a good chance that you sometimes get stumped trying to think of a topic. But, you may not realize you already have a steady stream of great blog topics right at your fingertips. They are nestled in your conversations with your ideal customers and clients. Try…
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Have you ever searched for something online and landed on a website that stops you in your tracks? Here was your thought process: “Wow, this company has what I’m looking for! They get me. Yay! I can stop searching.” What made you stop in your tracks? Copy. If you’re like most small businesses, you’ve struggled…
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