ATTRACT YOUR IDEAL CLIENT BLOG
Anyone who’s taken a sales course of any kind has heard the phrase “buying signals.” According to Tom Reilly Sales Training, the 4 signals the customer is ready to buy are: Nods their head Repeats a benefit Asks for the price Says yes(!) What I want to bring your attention to is this: what you say that…
Read More »
Have you ever become tongue-tied when you’re asked, “So, what do you do?” and walked away with the feeling that you’ve lost a great business opportunity? Well, it used to happen to me, too. That’s when I set out to master the art of being the most persuasive person in the room when I go…
Read More »
When I started in digital marketing, only 20% of businesses had a website. It’s hard to believe that was just a few years ago. Today, a website is one of the first things we think about when we get ready to launch a business, add services, change a business model, etc. But, when did you…
Read More »
(2-minute read) The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could…
Read More »
You know that little checkmark you see on some Facebook Business Pages that indicates it’s a verified business? You can get one, too. But before I explain how to verify your Facebook Page, here are 4 reasons why you should verify your Facebook page. 4 Reasons To Verify Your Facebook Page Now 1. AUTHENTICITY: The verified…
Read More »
How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well, guess what? I’m going to share a few of my secrets about your ideal customer that could actually make this happen. It’s likely that you “know” who your ideal customer is, but I’ll bet you’ve…
Read More »
I have strong feelings about taglines. Most of them bug me. In fact, I don’t know how some get approved. In this list, there are some winners, and there are some losers: “A Body For Every Body” – Victoria’s Secret “Save Money. Live Better” – Walmart “Impossible Is Nothing” – Adidas “Eat Fresh” – Subway…
Read More »
Yep, we’ve all been there. Someone comes up to you at a networking event and asks, “What do you do?” And you blurt out something boring then walk away feeling like you just wasted a great opportunity. Because so many people struggle with the elevator speech, I invented a workshop called Create Your Brilliant Elevator…
Read More »
If you’re an online retailer, it is as crucial for you to get totally clear about your ideal customers as it is for any other type of business. Maybe even more crucial. That’s because retailers usually invest more time, energy, and dollars into marketing than service-type businesses. So, it’s critically important to put your products…
Read More »
Many people tell me they experience a rush of FOMO when they try to identify their ideal customer. FOMO (Fear of Missing Out) is one of the big reasons people get stuck when they try to identify their ideal customer. They say, “If we concentrate on attracting just one type of customer, aren’t we leaving…
Read More »