ATTRACT YOUR IDEAL CLIENT BLOG


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One Great Tip For Blog Posts Your Ideal Customers Will Love

By Betsy Kent | Feb 6, 2020

If you write a blog for your business, there’s a good chance that you sometimes get stumped trying to think of a topic. But, you may not realize you already have a steady stream of great blog topics right at your fingertips. They are nestled in your conversations with your ideal customers and clients. Try…

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How To Stop Your Ideal Customers Right In Their Tracks

By Betsy Kent | Jan 7, 2020

Have you ever searched for something online and landed on a website that stops you in your tracks? Here was your thought process: “Wow, this company has what I’m looking for! They get me. Yay! I can stop searching.” What made you stop in your tracks? Copy. If you’re like most small businesses, you’ve struggled…

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How To Easily Grow Sales 20% With Your Ideal Customers

By Betsy Kent | Dec 10, 2019

One of the biggest mistakes entrepreneurs and business owners make is not being clear about their ideal customers. In the excitement of launching a new business, publishing a new website, and getting a social media pages set up, they don’t slow down long enough to figure out who their business is actually for.  As business owners,…

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3 (Proven) Tips That Get Website Visitors To Stay

By Betsy Kent | Nov 26, 2019

Did you know? The average American’s attention span has plummeted down to 8 seconds. That’s a steep decrease from only twenty years ago when the average was twelve seconds, this according to a recent study from Microsoft. If you’re a business owner or marketer, this is not good news. It’s hard enough to stand out above the…

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How To Turn Buying Signals into Website Copy

By Betsy Kent | Sep 17, 2019

Anyone who’s taken a sales course of any kind has heard the phrase “buying signals.” According to Tom Reilly Sales Training, the 4 signals the customer is ready to buy are:   Nods their head Repeats a benefit Asks for the price Says yes(!) What I want to bring your attention to is this: what you say that…

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ELEVATOR SPEECH TIPS

Elevator Speech Tips For Entrepreneurs

By Betsy Kent | Aug 26, 2019

Have you ever become tongue-tied when you’re asked, “So, what do you do?” and walked away with the feeling that you’ve lost a great business opportunity? Well, it used to happen to me, too. That’s when I set out to master the art of being the most persuasive person in the room when I go…

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Who Is Missing On Your Website?

By Betsy Kent | Jul 30, 2019

When I started in digital marketing, only 20% of businesses had a website. It’s hard to believe that was just a few years ago. Today, a website is one of the first things we think about when we get ready to launch a business, add services, change a business model, etc. But, when did you…

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When Your Logo Is Awesome But Your Message Is Meh

By Betsy Kent | Jul 16, 2019

(2-minute read) The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could…

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Why You Should Verify Your Facebook Business Page Now

By Betsy Kent | Jul 9, 2019

You know that little checkmark you see on some Facebook Business Pages that indicates it’s a verified business? You can get one, too. But before I explain how to verify your Facebook Page, here are 4 reasons why you should verify your Facebook page. 4 Reasons To Verify Your Facebook Page Now 1. AUTHENTICITY: The verified…

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3 Secrets About Your Ideal Customer You Probably Don't Know Be Visible Betsy Kent

3 Secrets About Your Ideal Customer You Probably Don’t Know

By Betsy Kent | Jun 18, 2019

How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well, guess what? I’m going to share a few of my secrets about your ideal customer that could actually make this happen. It’s likely that you “know” who your ideal customer is, but I’ll bet you’ve…

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