ATTRACT YOUR IDEAL CLIENT BLOG
Have you ever searched for something online and landed on a website that stops you in your tracks? Here was your thought process: “Wow, this company has what I’m looking for! They get me. Yay! I can stop searching.” What made you stop in your tracks? Copy. If you’re like most small businesses, you’ve struggled…
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One of the biggest mistakes entrepreneurs and business owners make is not being clear about their ideal customers. In the excitement of launching a new business, publishing a new website, and getting a social media pages set up, they don’t slow down long enough to figure out who their business is actually for. As business owners,…
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Did you know? The average American’s attention span has plummeted down to 8 seconds. That’s a steep decrease from only twenty years ago when the average was twelve seconds, this according to a recent study from Microsoft. If you’re a business owner or marketer, this is not good news. It’s hard enough to stand out above the…
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Anyone who’s taken a sales course of any kind has heard the phrase “buying signals.” According to Tom Reilly Sales Training, the 4 signals the customer is ready to buy are: Nods their head Repeats a benefit Asks for the price Says yes(!) What I want to bring your attention to is this: what you say that…
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Have you ever become tongue-tied when you’re asked, “So, what do you do?” and walked away with the feeling that you’ve lost a great business opportunity? Well, it used to happen to me, too. That’s when I set out to master the art of being the most persuasive person in the room when I go…
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When I started in digital marketing, only 20% of businesses had a website. It’s hard to believe that was just a few years ago. Today, a website is one of the first things we think about when we get ready to launch a business, add services, change a business model, etc. But, when did you…
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(2-minute read) The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could…
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You know that little checkmark you see on some Facebook Business Pages that indicates it’s a verified business? You can get one, too. But before I explain how to verify your Facebook Page, here are 4 reasons why you should verify your Facebook page. 4 Reasons To Verify Your Facebook Page Now 1. AUTHENTICITY: The verified…
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How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well, guess what? I’m going to share a few of my secrets about your ideal customer that could actually make this happen. It’s likely that you “know” who your ideal customer is, but I’ll bet you’ve…
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I have strong feelings about taglines. Most of them bug me. In fact, I don’t know how some get approved. In this list, there are some winners, and there are some losers: “A Body For Every Body” – Victoria’s Secret “Save Money. Live Better” – Walmart “Impossible Is Nothing” – Adidas “Eat Fresh” – Subway…
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