ATTRACT YOUR IDEAL CLIENT BLOG


Which Campaigns Nailed-It? And Which Failed-It?

By Betsy Kent | Dec 11, 2018

I just returned from a crazy week in New York City. One of the most exciting aspects of the city is experiencing advertising all over the place. (Well, it’s exciting for me – I’m weird) I love to decide which ads and billboards nailed-it and which ones failed-it. I’ll bet you have your opinions, too! Here are…

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Our Marketing Is A Mess

By Betsy Kent | Nov 27, 2018

The week after Thanksgiving is traditionally very hectic. Everyone has woke to the fact that the year is almost over and there’s much to be done – like planning for the next year. If you’re taking a look at your 2019 marketing, you have some decisions to make. Should you drop Facebook? Or keep Facebook…

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3 Secrets About Your Ideal Customer You Probably Don't Know Be Visible Betsy Kent

3 Secrets About Your Ideal Customer You Probably Don’t Know

By Betsy Kent | Nov 20, 2018

How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well guess what? I’m going to share a few of my secrets about your ideal customer that could actually make this happen. It’s likely that you “know” who your ideal customer is, but I’ll bet you’ve…

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4 Reasons You Struggle With Your Elevator Speech (and what to do about it)

By Betsy Kent | Oct 30, 2018

Yep, we’ve all been there. Someone comes up to you at a networking event and asks, “What do you do?” And you blurt out something boring then walk away feeling like you just wasted a great opportunity. Because so many people struggle with the elevator speech, I invented a workshop called Create Your Brilliant Elevator…

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Has Someone Stolen Your Website Content? Find Out:

By Betsy Kent | Oct 16, 2018

Hello there, brilliant entrepreneurs! Yes, you read it right. There are some bad people out there stealing website content. They’re not Russian hackers, either. Nope! They are website designers, developers, and businesses that are too lazy or uncreative to develop their own content. In this post, I tell you why copied content hurts you, show…

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Who Is Your Ideal Customer? Follow These 5 Steps To Find Out

By Betsy Kent | Oct 2, 2018

Do you own a mature business? Or, are you just getting started? If you want to grow it’s crucial that you’re totally clear about who is your ideal customer.  Who’s your ideal customer? An individual who immediately sees value in what you offer and is willing and able to pay you for it. It’s that simple.…

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Put Your Networking On Steroids Be Visible Betsy Kent

Put Your Networking On Steroids

By Betsy Kent | Sep 18, 2018

What do I mean when I say, “Put your networking on steroids”? Well, think about this: when you attend a networking event, do you expect to come home with a ton of new orders or contracts in your suitcase? Probably not. I just returned from a conference in Chicago where my colleague, Michelle Hummel from…

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Don’t Get Sued! How ADA Website Compliance Affects Your Website

By Betsy Kent | Sep 4, 2018

(This article is about the Americans with Disabilities Act (ADA) website compliance requirements – 5-minute read.) Last week I received a frantic email from one of my colleagues who runs a successful digital marketing agency here in town. It turned out that one of her clients was hit with a lawsuit because, get this, their…

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3 Of My Favorite Marketing Blogs

By Betsy Kent | Aug 14, 2018

I’m on vacation this week. (!) Being on vacation clears my brain of the minutia of running a business and opens up space for me to pay deliberate attention to what I do on a daily basis — the things that even vacation won’t keep me from. So, today when I opened my laptop I…

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How To Create A Value Proposition For Your Business

By Betsy Kent | Jul 17, 2018

  Today’s blog is about your VALUE PROPOSITION. Wikipedia defines a value proposition this way: “It is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value (benefit) will be delivered, experienced and acquired.” But there’s a lot of confusion around what the a value proposition really is. Is it…

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