ATTRACT YOUR IDEAL CLIENT BLOG
Hello there, brilliant entrepreneurs! Yes, you read it right. There are some bad people out there stealing website content. They’re not Russian hackers, either. Nope! They are website designers, developers, and businesses that are too lazy or uncreative to develop their own content. In this post, I tell you why copied content hurts you, show…
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Do you own a mature business? Or, are you just getting started? If you want to grow it’s crucial that you’re totally clear about who is your ideal customer. Who’s your ideal customer? An individual who immediately sees value in what you offer and is willing and able to pay you for it. It’s that simple.…
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What do I mean when I say, “Put your networking on steroids”? Well, think about this: when you attend a networking event, do you expect to come home with a ton of new orders or contracts in your suitcase? Probably not. I just returned from a conference in Chicago where my colleague, Michelle Hummel from…
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(This article is about the Americans with Disabilities Act (ADA) website compliance requirements – 5-minute read.) Last week I received a frantic email from one of my colleagues who runs a successful digital marketing agency here in town. It turned out that one of her clients was hit with a lawsuit because, get this, their…
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I’m on vacation this week. (!) Being on vacation clears my brain of the minutia of running a business and opens up space for me to pay deliberate attention to what I do on a daily basis — the things that even vacation won’t keep me from. So, today when I opened my laptop I…
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Today’s blog is about your VALUE PROPOSITION. Wikipedia defines a value proposition this way: “It is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value (benefit) will be delivered, experienced and acquired.” But there’s a lot of confusion around what the a value proposition really is. Is it…
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Let’s face it. You have a lot of other things to do in your business than pay attention to reviews. That is, until you see a negative review posted about your business. Unfortunately, many companies only start taking online reviews seriously when a customer posts a negative one. Many companies only take online reviews seriously if a customer posts…
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Like it or not, people are writing and reading online reviews of your business. And research indicates that online reviews are a big influence on many buying decisions. In fact, 85% of consumers trust online reviews as much as personal recommendations. As a business owner you may think online reviews are a scourge. I can…
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Ask any business that’s had a website for more than seven or eight years and you’ll hear complaints about how hard it is to show up on Google these days. It used to be, if you consistently published valuable content on your website (blogs, for the most part), optimized them properly, and shared them across…
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If you shop online there’s a good chance that you check out customer reviews before you make a purchase. And you’re not alone. A recent study shows that 85% of consumers trust online reviews as much as personal recommendations. If your business provides a service, you should know that the power of online reviews is…
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