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Which Type Of Decision-Maker Is Your Ideal Client?

By Betsy Kent | Mar 24, 2021

If you’re in business, you already know how important it is to be totally clear about your ideal clients and customers. But one thing you may not have thought a lot about is what type of decision-makers they are.   Don’t feel bad. Most businesses haven’t done a deep dive into different types of decision-makers, either.…

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Stop Changing Your Mind About Your Ideal Client – because you’re leaving money on the table…

By Betsy Kent | Feb 28, 2021

In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask.  That list has made it a very popular post. It’s pretty clear that lots of you are trying to get clarity around the identity of your ideal client.…

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3 (Proven) Tips That Get Website Visitors To Stay

By Betsy Kent | Jan 25, 2021

Did you know? The average American’s attention span has plummeted down to 8 seconds. That’s a steep decrease from only twenty years ago when the average was twelve seconds, according to a recent study from Microsoft. If you’re a business owner or marketer, this is not good news. It’s hard enough to stand out above the…

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Entrepreneurs! Here’s How To Get Paid On Time (& other good stuff)

By Betsy Kent | Dec 22, 2020

  Nothing slows you down like having to worry about how you are going to get paid on time. If you have collection problems you might discover that you could have predicted which customers were going to be late payers right off the bat. Here’s the scenario: You’re excited to meet with a new prospect.…

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How To Increase Your Revenue By 20% Without Working Harder

By Betsy Kent | Nov 10, 2020

Are you familiar with the Pareto Principle? In business, it’s known as the 80/20 Rule: 80% of your revenue comes from 20% of your clients  The 80/20 Rule is visible in most businesses, especially if you provide services. I’m going to show you how to easily and quickly increase your company revenue by 20% without…

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3 Reasons You Struggle With Your Elevator Speech (and what to do about it)

By Betsy Kent | Aug 7, 2020

  Here’s the scenario:  You’re at an in-person or virtual event or meeting and suddenly someone asks you, “What do you do?” Suddenly, you’re in the hot seat. And, you have less than 60 seconds to say what you do. You blurt out something boring. And you can tell no one was actually listening. What’s…

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Your Marketing Is A Mess

By Betsy Kent | Aug 6, 2020

It seems like everyone is taking a deeper look at their marketing right now. And, we’re all trying to make decisions about what to do going forward. I hear questions like this from my clients: Should I drop Facebook? Or keep Facebook and run ads? Should I set-up up a new LinkedIn business page? Advertise…

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One Great Tip: The Only Thing People Want To Know About You

By Betsy Kent | May 18, 2020

Picture this… You’re in the middle of watching yet another free webinar that promises to teach how to keep your business going during this pandemic. Suddenly your phone rings… OMG it’s a prospect that got your number from one of your best clients. Yay! Even during a pandemic people still need my services…I rock! Maybe…

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One Great Tip: Find Out What Your Customers Are Thinking

By Betsy Kent | Apr 28, 2020

During these Covid times, we’ve all changed in some way. And, you have to assume your clients have changed, too. It’s super critical to always stay on top of what your customers are thinking so your marketing resonates with them. Now more than ever. Today’s tip helps you do that – and it’s free… One…

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One Great Tip: It’s OK To Be Selling Right Now

By Betsy Kent | Mar 24, 2020

Right now, your first concern is for the people you love. Love is one thing you don’t have to worry about running out of.However…All the love in the world doesn’t change the fact that your inbox is filling up with bills.Curling up on the sofa all day with Netflix is not an option for you.But,…

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