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Which Type Of Decision-Maker Is Your Ideal Client?

By Betsy Kent | Oct 6, 2020

If you’re in business, you already know how important it is to be totally clear about your ideal clients and customers. But one thing you may not have thought a lot about is what type of decision-makers they are.   Don’t feel bad. Most businesses haven’t done a deep dive into different types of decision-makers, either.…

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Why You Struggle With Your Elevator Speech, Betsy Kent, Be Visible, Business people talking during conference break; networking

3 Reasons You Struggle With Your Elevator Speech (and what to do about it)

By Betsy Kent | Aug 7, 2020

  Here’s the scenario:  You’re at an in-person or virtual event or meeting and suddenly someone asks you, “What do you do?” Suddenly, you’re in the hot seat. And, you have less than 60 seconds to say what you do. You blurt out something boring. And you can tell no one was actually listening. What’s…

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Your Marketing Is A Mess

By Betsy Kent | Aug 6, 2020

It seems like everyone is taking a deeper look at their marketing right now.  And, we’re all trying to make decisions about what to do going forward. I hear questions like this from my clients: Should I drop Facebook? Or keep Facebook and run ads? Should I set-up up a new LinkedIn business page? Advertise…

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Stop Changing Your Mind About Your Ideal Client – because you’re leaving money on the table…

By Betsy Kent | Jul 15, 2020

In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask.  That list has made it a very popular post. It’s pretty clear that lots of you are trying to get clarity around the identity of your ideal client.…

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One Great Tip: The Only Thing People Want To Know About You

By Betsy Kent | May 18, 2020

Picture this… You’re in the middle of watching yet another free webinar that promises to teach how to keep your business going during this pandemic. Suddenly your phone rings… OMG it’s a prospect that got your number from one of your best clients. Yay! Even during a pandemic people still need my services…I rock! Maybe…

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One Great Tip: Find Out What Your Customers Are Thinking

By Betsy Kent | Apr 28, 2020

During these Covid times, we’ve all changed in some way. And, you have to assume your clients have changed, too. It’s super critical to always stay on top of what your customers are thinking so your marketing resonates with them. Now more than ever. Today’s tip helps you do that – and it’s free… One…

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One Great Tip: It’s OK To Be Selling Right Now

By Betsy Kent | Mar 24, 2020

Right now, your first concern is for the people you love. Love is one thing you don’t have to worry about running out of.However…All the love in the world doesn’t change the fact that your inbox is filling up with bills.Curling up on the sofa all day with Netflix is not an option for you.But,…

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One Great Tip: It’s OK To Swipe

By Betsy Kent | Mar 19, 2020

It’s Monday morning (during normal times). You’re at your desk all ready to plan out your week. You take a look at your calendar… A bunch of client meetings and a great new potential client meeting. Yep, you have a pretty exciting week! Until…. It hits you – You’ve gotta write a blog post today.…

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One Great Tip: The 5-Second Website Test

By Betsy Kent | Mar 17, 2020

Quick, count to five: 1, 2, 3, 4, 5 That’s how long it takes for someone to decide whether it’s worth it to stay on your website. Five seconds is like…the attention span of a goldfish! We all need people to stay longer than five seconds, right? But how? Here’s the tip: Answer the big…

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One Great Tip: For Blog Posts Your Ideal Customers Will Love

By Betsy Kent | Feb 6, 2020

If you write a blog for your business, there’s a good chance that you sometimes get stumped trying to think of a topic. But, you may not realize you already have a steady stream of great blog topics right at your fingertips. They are nestled in your conversations with your ideal customers and clients. Try…

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