Bing For Schools – 3 Reasons It's Brilliant

Bing for Schools, Be Visible Associates, Betsy Kent
Last night I saw a commercial for Bing For Schools. I don’t know if you saw it, too, but it ran before the president’s speech about Syria. Let me tell you why I think it’s a brilliant concept.

Microsoft’s search engine, Bing, has never been able to gain a significant share of search because users have not found a good reason to switch from Google. With Bing for Schools, Microsoft is offering an ad-free search engine just for schools. Why is this a win-win in my opinion?

1. No Ads: Students aren’t distracted by advertising while they are using the web for research at school
2. It’s Free: With limited budgets for anything extra, Bing provides a service for schools that is free (with features such as lesson plans and a rewards program for teachers)
3. THE BIG WIN: Bing For Schools will get youngsters comfortable with using Bing and there’s a good chance that Bing will become their go-to search engine when they’re on their own time (and as they mature and become consumers).

This is reminiscent of way back when Apple gave free Macs to schools. The model was to have an entire generation that was comfortable with Apple’s operating system. It seems to have worked.

Do you have an opinion?


Find out more about Bing For Schools here:
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Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

1 Comment

  1. Betsy Kent on September 15, 2013 at 7:50 am


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