My Services

Website Copywriting

Need incredible website content that tells your ideal customers that you totally get them? I'll infuse a human voice into your brand by using the actual words that your actual customers say. Take advantage of my skills as a certified Value Proposition Development expert.

Recent Website Projects


Elevator Speech Coaching

OK, you're at a networking event and someone asks you, "What do you do?". Wouldn't you love to have a couple of lines that fall trippingly off your tongue every time? That feel authentic, and most of all, turn conversations into clients?

Contact Me Now


Get Totally Clear About
Your Ideal Customers

The key to creating compelling marketing content is something that small businesses usually skip: getting totally clear about their ideal customers. I've helped hundreds of businesses identify their ideal customers and uncover the language that wins their hearts.

Check out my Ideal Customer may be just what you need!


(Finally) Get Visible On Google

If running Google ads or hiring an SEO professional are not in your budget, you are in luck (even if you do run Google ads and do SEO). Google My Business listings are a low cost and effective way for your business to be visible on Google. I'll train you on how to optimize and manage your listing (I'm certified as a Google My Business Expert).

Contact me now for details


meclabs value proposition certified, betsy Kent, be visible

Are You My Ideal Customer?

We're a great match if you fit into one of these two categories:

  1. You Have A Successful Businesses That's Growing

    You've hit and surpassed the five-year mark. Congratulations!

    You've set lofty goals for the next five. And everything rests on acheiving them. In your excitement about the next iteration of your company, you realize that the marketing messaging, which helped you get where you are, just doesn't feel right anymore.

    Your success is a result of hard work and determination. But now you must attract more of your ideal customers to meet your goals.

    I work with people like you.

    I'll help you dig deep and focus on your most ideal customers. We'll create messaging designed to make an immediate connection with them on your website, in your marketing, and during your networking.

    People who are attracted to my work are doctors, interior designers, coaches, law firms, psychologists, financial advisors, photographers, even some manufacturers. Each of them face a lot of competition and need to articulate why customers should buy from them rather than their competitors.

    If you fit this profile, I'll help you get totally clear about your ideal customers, uncover the words that connect with them, and infuse those words into your messaging - so you get more qualified leads.

  2. You Left The Corporate World To Become An Entrepreneur

    You're finished with the corporate rat race. You served your time, survived ups and downs, and gained a ton of experience. Now you're ready to do your own your own boss.

    In your former life, tasks such as developing value propositions and crafting website content were someone else's responsibility. But it's all on you now. And failure is not in your vocabulary.

    I can help you find your ideal customers, discover how to attract them and the find the words to use to connect with them - fast.

    You don't have time to waste throwing a lot of mud at the wall to see what sticks. I'll help you put together a strategy so you can get you started on the upside.


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