Attract Your Ideal Customer
The Only Program That Gets You Totally Clear About Your Ideal Customers and Gives You The Words To Attract Them, Connect With Them, and Turn Them Into Raving Fans.
Course Description
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PART 1 – DRILL-DOWN TO YOUR MOST IDEAL CUSTOMERS
There are certain people out there who immediately see value in what you offer and are willing and able to pay you for it – those are your ideal customers. Together we’ll go deep and flesh out precisely who they are.
We'll use your ideal customer identity to build prototypes (yes, you may have more than one). Your ideal customer prototypes will become the foundation of everything you do from now on to promote your business. These are not "avatars" - your customers are real people with real lives. I'll show you how to connect with them.
PART 2 – CREATE YOUR MARKETING BIBLE (I CALL'EM POWER WORDS!)
Now that you understand your ideal customers, together we'll build a power list of words and phrases that you will rock your marketing. Through customer interviews, recorded conversations, and/or questionnaires you'll uncover the exact words your customers use when they describe what they want more than anything in the world as it relates to your business. You'll begin to listen differently .
PART 3 – CRAFT A BRILLIANT ELEVATOR SPEECH
Next, you'll craft your elevator speech using what we discovered in your Power Words exercise. Your new elevator speech will be authentic and heartfelt - and when you deliver it, your ideal customers will know that you're talking directly to them. (This works every time.)
PART 4 – DEVELOP YOUR VALUE PROPOSITION
Your value proposition answers this question: "If I'm your ideal customer, why should I buy from you instead of your competitors?" I use a science-based methodology and I'm certified as a Value Proposition Expert.
PART 5 – UPDATE YOUR WEBSITE
Finally, you'll create new content for your website, update your social media profiles and business pages. Your messaging will be in total alignment with what your ideal customers' wants and needs
If you're ready to gain an intimate understanding of your ideal customers and use THEIR OWN WORDS to win their hearts, then Attract Your Ideal Customer may be for you!
Attract Your Ideal Customer was developed as I worked with business owners in my digital marketing agency, Be Visible. I realized a few years ago that my formula and process had evolved to the degree that it could stand on its own.
Liz Glasgow
"It is beyond amazing to stop struggling with my words, really develop a connection with my ideal clients, and finally make some great money!"
- Sara Sherman, Single Moms Ask Sara
There are a lot of marketing courses out there you can take. This is the only program that helps you nail down the identity of your ideal customers and teaches you how to articulate your value in their own words. Over 100 businesses are using this method with stellar results.
If you've invested in other marketing courses, Attract Your Ideal Customer strongly boosts their effectiveness.
This Course Is Not For You If ...
- You want to attract as many different types of customers as you can or
- You want someone to take over all your marketing for you or
- You already are totally and completely, 100% crystal clear without a doubt on who your ideal customers are or
- You're never nervous about delivering your elevator speech or
- You already do a stellar job articulating why people should buy from you instead of your competitors.
Meet the Instructor
I'm Betsy Kent and I've been an internet marketer since 2008. I have written website copy, blogs and emails for hundreds of businesses and here's what I've discovered: when you are totally clear about your ideal customer and are solid with your value proposition, you actually attract your ideal customer.
I created this course for business people who manage their own marketing, don't have a budget to hire a marketing agency or branding agency, and want to grow.
Without wasting a ton of time figuring it out.
I've spent fifteen years of my life perfecting this process...
IT WORKS!
Attract Your Ideal Customer Private Program or Take The Online Course
Whether you live right in my neighborhood or on the other side of the planet, you get high-touch, personal training by someone who is invested in your success, me! Reach out to me if you would like to discuss a private program for your established business or, if you're a solopreneur, my online course is probably perfect for you!
What’s the return on your investment?
- You will easily attract your high-value customers.
- Your sales conversations will be more successful because your prospects are already excited and ready to buy.
- Your website and marketing will be transformed into lead generating tools while you go about running your business.
- You'll make more money, work with the customers you want to work with, spend less time on fruitless marketing activities...and make more money (oops, I said that twice!).
Here are the Details
Private Training - Let's talk!
Work with me for 6-9 weeks (or faster, if you're really motivated!) and walk away with:
- Your ideal customer prototype(s)
- Your company's true value proposition
- Your custom marketing "bible"
- A totally brilliant elevator speech
- New content for your website's home and about page
Online Course (Self-Paced) Link here
Frequently Asked Questions
When can I get started?
If you want to work with me privately, you can probably start right away. If you want to start with the online course, you can start any time. When we talk, we'll see what's right for you.
What if I'm not sure this is right for me?
LOL. If you're not my ideal client we'll know that pretty fast.
I’m just getting my business started, is it too soon for me to enroll?
If I'd had this training when I first got started in business I would have saved a lot of the money and time as I sought "the answer" to my business growth woes.
How much does the program cost?
The private program starts at $9997. The online course is $497.
What if I just want to talk about my ideal customer but I'm not ready to buy?
Just click on the link below to set up a call with me and there is no pressure to enroll. I repeat...no pressure to enroll!
What Now?
Press the button and together we'll figure out if
Attract Your Ideal Customer is right for you.
PS: I don't believe in high-pressure tactics so if anything you've read resonates
with you, please don't avoid this call because you don't want to be "sold".
Liz Glasgow
"Betsy, you are a trailblazer. I now have the critical keys to market directly to my most ideal of ideal clients, and then tie it all together in my online and offline marketing so I'm always speaking from the same side of my mouth. The return on investment from your course is unshakable."
- Nadine Nicholson, Me Jane, Calgary, Alberta
Liz Glasgow
After last week's session, I sat down and thought about a bunch more blog post topics, based on what our ideal clients were talking about. I posted the first one yesterday...and once again, your influence was GOLDEN...425+ readers, reading 100% of the article...in just the first 24 hours!
- Jennifer Cox, National Network Of Embroidery Professionals, Kent, Oh.
Liz Glasgow
This course is perhaps the single best thing we've ever done for our business and ourselves!
- Alan & Julie Ross, Alan Ross Photography, Santa Fe, NM
Liz Glasgow
Even though I had done a lot of "ideal client" work, I found myself still struggling to come up with the right words and I couldn't understand why. It wasn't until I took Betsy's program that I figured out my problem. All of a sudden the words and ideas just flowed and I found I had a ton to say, and had lots of ideas for blogs, ads, and products. It is beyond amazing to stop struggling with my words, really develop a connection with my ideal clients, and finally make some great money!
- Sara Sherman, Single Moms Ask Sara, Columbus, Ohio
Debra Boulanger
Whether you are a one woman show, or leading a mature enterprise, Betsy has the strategic vision and practical know-how to help you leverage the multitude of social and interactive marketing tools to grab the attention of your audience.
- Debra Boulanger, GVP End User Programs Marketing, Gartner; founder of “The Great Do-Over”
Liz Glasgow
I am so happy that I finally defined who my ideal client is! Having the opportunity to identify who I want to target is going to be extremely instrumental moving forward as an Interior Designer and small business owner. This knowledge will be very beneficial as I re-design my website and marketing collateral.
- Alana Humphries Alana Humphries Interior Design, Calgary, Alberta
Liz Glasgow
My very first blog post after taking this course generated more publicity than any for the past three years.
- Liz Glasgow, The White Cabinet, Greenport, NY
Elizabeth England
After taking the course, I implemented a schedule for blog posting that has been awesome for our growth. Any company that wants to implement a digital strategy or program would be wise to consult with Betsy ASAP!
- Elizabeth England, Marketing Director, Fusion Physical Therapy & Sports Performance
