YOU'RE MARKETING
YOUR HEAD-OFF BUT
IT'S NOT DRIVING SALES
(Maybe you're just not
using the right words...)
STOP USING MARKETING-SPEAK
and start using the words your ideal prospects need to hear to know they're in the right place.
CONVINCE YOUR PROSPECTS
that you totally get them, you have what they need, and they can't get it anywhere else.
BE IRRESISTIBLE
to your ideal customers by uncovering the magic words
that make them listen.
It’s no secret! To build a profitable and sustainable business you must be
clear about your ideal customer or client. You may think you're clear...
but are you totally clear?
Download this free one-page assessment and find out:
THE 26 QUESTIONS YOU MUST ANSWER -
TO FIND YOUR IDEAL CUSTOMER
"My business is now 150% more visible than it ever was before. The feedback and response I get about my website and marketing is overwhelming. It absolutely makes a difference to have the right look, content and consistency. Working with Betsy is a delight!"
Marilyn Sygrove, Sygrove Associates Design Group
"I can’t say enough about Betsy and the work she did for my company’s marketing message. Our sales and net revenue have increased by 40% this year and I attribute almost all of that increase to her work."
Brian Hegarty, APlus Power Washing
"The ideal client model really does work. I would not be where I am in business without the help of Betsy Kent. Her “Ideal Client” model helped me transform my sporadic workflow of random projects into a steady stream of relevant work by targeting new and returning clients who my skills serve best."
Sheri McLeod Rose, Precision Copyediting, LLC
"As a business coach, one of the most beneficial things I did for my business was hiring Betsy. My ideal client, now that I totally get her, moves quickly through the like-know-trust continuum and quickly says, "Yes!" to the coaching journey with me. I now close 80% of my enrollment conversations!"
Renee Matlock, The Private Practice Coach
"Fantastic job from start to finish and ongoing. Get’s results and for me that means tons of patient contacts from the web!!!!!"
Donald R Tanenbaum DDS, MPH, Tanenbaum TMJ
"Betsy, is a trailblazer! I now have the critical keys to market directly to my most ideal of ideal clients, and then tie it all together in my online and offline marketing. The return on investment from working with her is unshakable."
Nadine Nicholson, Me Jane
"I can say with confidence that because of Betsy’s approach to marketing I have seen a revenue increase to the tune of 100's of thousands of dollars. I don't know where my practice would be if I hadn't been lucky enough to find Betsy. If you're considering working with her, do it now!"
Dr. Michael Sinkin, Michael Sinkin DDS
"As a business coach, one of the most beneficial things I did for my business was hiring Betsy. My ideal client, now that I totally get her, moves quickly through the like-know-trust continuum and quickly says, "Yes!" to the coaching journey with me. I now close 80% of my enrollment conversations!"
Renee Matlock, The Private Practice Coach
Want (need) a new marketing message that makes your ideal customers listen?
Get a free consultation here
or
Call me at 917-710-3074
IT'S NOT YOUR MARKETING
EFFORTS THAT HOLD YOU BACK...
Every time you get frustrated because your marketing efforts aren't bringing in new customers, you ask yourself: should I try a new social media platform or, do I need a new website, or should I just blast more emails?
There really isn't anything is wrong with your marketing...there's an underlying problem. It's not your fault. And, it's totally fixable...
MY 20-YEAR MARKETING CAREER HAS TAUGHT ME A FEW THINGS...
20 years ago when I started an agency in NYC, few businesses had a website, the platform of choice was Yahoo, and online marketing was in its infancy.
As a business owner you have a zillion ways to market today. But, success doesn't depend on where you market. Success depends o being totally clear about the people you are marketing to - and what you need to say to make them listen to you.
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