Hello, I’m Betsy Kent, the founder of
Be Visible, and my story begins with men’s pants...
Let me explain.
I grew up in a retail family. Our business was a menswear store in the beautiful metropolis of Akron, Ohio. When I was a child I just loved hanging out at the store. I guess business is in my blood.
My dad and uncle believed in advertising. My father told me that the only way to grow a thriving business was to consistently attract new customers. Nothing like being indoctrinated at an early age, right?
One day the store ran a newspaper ad with the headline “Instant Pants.” The deal was this: a customer could buy a pair of pants and they would be fitted and altered at once...at no extra charge. Voila...Instant Pants!
Immediately after the ad came out the store had its biggest moneymaking week in company history. It was like magic. Instant Pants started my lifelong fascination with how the right combination of words and images can influence human behavior.
I launched Be Visible 13 years ago. As a digital marketing agency, I've managed multi-million dollar ad budgets but my heart is in helping growing small businesses increase their revenues by focusing on their most valuable customers.
I'm trained in Conversion Copywriting, certified as a Value Proposition Development Expert, and certified to manage and optimize 'Google My Business' listings.
3 Things About Me
- I know that you're not a geek - incredibly patient
- I am a natural teacher and I love what I do
- I recently moved from NYC to Kentucky (you'll have to ask me how that happened!)