A Surprisingly Simple Way To Use LinkedIn For Marketing

linkedin marketing, linkedin pulse

It’s a super powerful platform for B2B companies yet most businesses are only scratching the surface of how to use LinkedIn for marketing. But hey, we’re busy!

So here’s a way you can easily take advantage of LinkedIn’s enormous reach without spending a lot of time or energy: re-post your blogs on LinkedIn’s article publishing platform.

It’s easy and it’s free! When you do this, most of your connections will get a notification and a link to your post. That’s a huge boost for your visibility, especially because a big percentage of your LinkedIn connections are probably not on your email list.

When you use LinkedIn for marketing your content, you must include: 

  1. Use a striking image (see below for a list of places to get free photos).
  2. Tag your article with keywords at the end. (Once you hit “Publish” a box will pop up where you can add your tags.)
  3. Make sure your article is super-easy to read. When you cut and paste, the spacing on LinkedIn can get a little wonky…so triple check it before you publish. Be sure to take advantage of all of the options on LinkedIn to format your article.
  4. Always, always, always! include a link to your website either in the body of your article or at the end.

Gonna try it?

How to get to LinkedIn’s publishing platform:

  1. Log into your LinkedIn account.
  2. In the top center box, click on “Write an article”.
  3. Add your image, title, and article.
  4. Then click “Publish” at the top right and add your tags.

Here’s where you can get images: A Huge List of Places to Get Free Photos for Your Blog

Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.


  1. Jill Tomac on October 18, 2015 at 12:13 am

    Thank you Betsy, I have started publishing as you suggested & for the first time had a potential client reach out to me because of viewing my profile on LinkedIn as they were able to view my approach to leadership through the articles I had published. Great advice as always!

    • Betsy Kent on October 20, 2015 at 7:47 am

      That’s fantastic, Jill! It’s a great feeling when people get results from what I’ve recommended. Keep me updated on your progress and thanks for commenting.


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