The other day I was looking through some of my client meeting notes and one words kept appearing: OVERWHELMED. Many of the people I talk to everyday feel overwhelmed by Facebook and all the other social platforms, too. And I don’t blame them. As soon as they feel that they have a handle on something…everything changes! What worries me is that many of these entrepreneurs will give up.
Many of the people I talk to are really passionate about what they do and some of them invested in extensive training to be at the top of their game. But their first attempts at social media marketing have left them confused, and yes, overwhelmed. They are often nervous to spend any more time (or money) on social media, or on any type of web marketing for that matter.
But without a strategy to become visible to their ideal clients on the web, the chances of them building a successful business are very limited. Because in today’s world, being invisible on the web is like not being in business at all. All that expensive training gone to waste.
So if overwhelmed is your middle name, please listen to me and don’t give up on social media. Step back, breathe, and take action on one (or all) of these three things:
- Know Who You Want To Attract: Before you dip your toe any further into the social media swimming pool you’ll want to intimately understand the characteristics of your ideal customer. Try to speak to only her/him with your posts. Figure out what the struggles are so you can post content that touches people on a deep emotional level. If you can accomplish this you’ll gain the trust necessary to take online relationships to the next level.
- Focus On Just A Couple Social Media Sites: No one can manage Facebook, LinkedIn, Twitter, Pinterest, Instagram, etc. and do it all well. So, choose the sites where your ideal customers are spending their time and focus your efforts there. Keep in mind that over 70% of Internet users have a Facebook account, so it’s likely your prospects are on Facebook. Here’s a handy chart that will help you choose.
- Get Some Training: Gone are the days when social media marketing was as simple as a Facebook business page and posting interesting content. Lots of live and online course are available these days to help you. Choose the one that aligns best with your personal learning style. If you’re one of those people who can read a book or watch a video and be good to go, that’s great. But you may need a more customized approach and some hand-holding to get it right.
Social media represents an unprecedented opportunity to reach out and attract the people you want to work with. If it’s not working for your business, you probably just need some training. And if you’re worried about finding the time, there are automation tools that are indispensable. I use them every day and many of them are free.
Are you overwhelmed by Social Media? Use the comment box to rant, complain or share your successes:
By the way, if your learning style needs hands-on trainng, check out my live online courses in the links at the top of the page.