3 Reasons Why Blogging is Smart for Business

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blogging is smart for business

When you hear the word blogging, what’s your first reaction? 

Is it Urghh!? I can understand that.

But let me assure you that blogging does not have to be a pain in the you know what. Blogging is smart for business and here are 3 reasons why:

Reason #1 – Blogging nurtures relationships with potential customers.

The people on your email list are there only because you touched their lives in some way. These folks expressed interest in you or in your services, that’s why hey subscribed or opted-in. When you email your blogs to them you are nurturing that relationship. Your email list is a magical tool that’s always at your service. Useful, helpful and informative blogs are a simple and un-salesy way to reinforce your brand message and business’ value. Blogging is smart for business email marketing.

Reason #2 – Blogging vastly improves your visibility.

One of the first things that entrepreneurs ask me is this: “Why don’t I show up on Google?” And 9 times out of 10 it’s due to their old or static website. Websites that are consistently updated with fresh new content (read: blogs) that have a leg up on a websites that have been neglected. Blogging is smart for business visibility.

Reason #3 – Blogging convinces referrals that they’re in the right place.

Many of your best customers come through word of mouth, right? The last thing you want to happen is for a referral to check out your website then decide not to contact you. This happens when your value is not clearly conveyed. Blogs provide a window into your business and display your value – your knowledge, expertise and what it’s actually like to work with you shine through in your blogs. Blogging is smart for business lead retention.

What successful businesses know…

Relationships must be nurtured. Visibility is key. Never lose a good referral. Blogging does this for you…digitally.

Blogging is smart for business.

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Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

2 Comments

  1. Shelley McKenzie on April 4, 2016 at 12:34 pm

    Betsy, hooray for blogging! I especially agree with your first point – blogging nurtures relationships. We’ve been blogging for years now and we’ve often sent a post to a specific person who we feel would benefit from the content. It’s a great way to connect and get a conversation started.

    Love your tips! ~ Shelley

    • Betsy Kent on April 19, 2016 at 12:08 pm

      Thanks for reading, Shelley!

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