You only have one chance to make a good first impression – even on Zoom!
In today’s networking environment you may think you can get away with a meh elevator speech the same way you get away with wearing yoga pants all day.
Which begs the question…
What’s an elevator speech and why do you need one?
A good definition comes from Blayzer:
“An elevator pitch is the most minimalist interpretation of the products or services that a company or individual offers.”
Whatever you call it — elevator speech, elevator pitch, or 30-second commercial — it is a critical tool in your business building toolbox. Yet, it’s the cause of stress for so many people.
It’s really hard to condense everything about your business into a few seconds.
(I know because I used to struggle with mine, too.)
Now for the GOOD NEWS:
There’s a formula and once I figured it out it was a total game-changer! Now I teach it to other business owners and whoa…the transformations are incredible – not just in what they say but how they say it and how their ideal clients or customers listen and react (like, “When can we meet?”)
(Read some examples here)
I can’t share my entire formula in this post but here are some tips for you…
Print them out. Use them.
12 Tips That Will Supercharge Your Elevator Speech
(Note: These tips work exceptionally well when you’re presenting or you’re in a virtual networking situation.
- Pretend your favorite customer is in the room and you’re speaking only to that person.
- Choose someone in the room who is your ideal customer (but still a prospect) & pretend you’re speaking to them.
- Imagine your audience has absolutely no idea who you are or what you do (even if you present in front of the same group all the time).
- Project your voice.
- Slow down.
- Record yourself on your phone during the meeting.
- Practice at home.
- Do not read it.
- Don’t be afraid to sing your own praises— it’s not bragging – it’s credibility!
In case you’re wondering whether it’s worth your time and effort to polish up your elevator speech, check out what Forbes Magazine has to say:
“Just as you prepare for presentations or speeches, you must also put that same amount of love, energy, and practice into your elevator pitch. For some people, “selling” yourself can be a difficult thing, but you need to own your abilities! Now is the time to shine and show the world, and yourself, what you have to offer.”
Check the sidebar to the right to find out how to sign up for the next Elevator Speech Workshop.