BUT IT'S NOT DRIVING SALES
(Maybe you're just not
using the right words...)
USE THEIR WORDS NOT YOURS
I use a unique process to uncover the exact words your ideal prospects need to hear in order to pay attention to you.
CONVINCE YOUR PROSPECTS
Cut through the noise and convince your ideal prospects that what you offer cannot be found anywhere else.
BE TOTALLY IRRESISTIBLE
Create marketing messages that make your ideal prospects instantly fall in love with your company. I'll show you how.
"I can’t say enough about Betsy and the work she did for my company’s marketing message. Our sales and net revenue have increased by 40% this year and I attribute almost all of that increase to her work." - Brian Hegarty, APlus Power Washing
"As a business coach, one of the most beneficial things I did for my business
was hiring Betsy. My ideal client, now that I totally get her, moves quickly through the
like-know-trust continuum and quickly says, "Yes!" to the coaching journey with me.
I now close 80% of my enrollment conversations!" - Renee Matlock, The Private Practice Coach
"I've worked at agencies who claim to know marketing, sales, how to pitch, etc...
Well, those people need an education from Betsy! Betsy has helped me stand out...
through crafting claims, elevator pitch, brand promise, and more! She's pushed me
to clarify offerings and ask myself some really hard questions. It's like therapy for
your business. Get out of your own way and let Betsy help you shine.
You won't regret it, I promise." Ronny Young, Polymath Visuals
.IT'S NOT YOUR MARKETING
EFFORTS THAT HOLD YOU BACK...
Every time you get frustrated because your marketing efforts aren't bringing in new customers, you ask yourself: should I try a new social media platform or, do I need a new website, or should I just blast more emails?
There really isn't anything is wrong with your marketing...but you an underlying problem. It's not your fault. And, it's totally fixable. More...
MY 20-YEAR MARKETING CAREER HAS TAUGHT ME A FEW THINGS...
20 years ago when I started an agency in NYC, few businesses had a website, the platform of choice was Yahoo, and online marketing was in its infancy.
As a business owner, you have a zillion ways to market today. But, success doesn't depend on where you market. Success depends on being totally clear about the people you are marketing to - and using the words they need to hear. More...