GET TOTALLY CLEAR ABOUT
YOUR IDEAL CLIENTS
...so you can stop stressing
about your marketing!
UNCOVER YOUR MAGIC WORDS
Discover why certain words make your ideal clients feel instantly connected with you.
GAIN MARKETING CONFIDENCE
Know exactly what to write, post and say to make your ideal clients recognize that you get them.
ATTRACT BETTER CLIENTS
Stop settling for low-hanging fruit - attract the clients who love what you do and are happy to pay you for it.
"The work we did to get clear on my customer has been the best thing that I've ever done for my clients. I am able to focus on what they need and put myself in a better position to be the expert they want and need. I can't thank you enough!" - Mylena Sutton, Voltage Vista
"As a business coach, one of the most beneficial things I did for my business
was hiring Betsy. My ideal client, now that I totally get her, moves quickly through the
like-know-trust continuum and quickly says, "Yes!" to the coaching journey with me.
I now close 80% of my enrollment conversations!" - Renee Matlock, The Private Practice Coach
"I've worked at agencies who claim to know marketing, sales, how to pitch, etc...
Well, those people need education from Betsy! Betsy has helped me stand out...
through crafting claims, elevator pitches, brand promise, and more! She's pushed me
to clarify offerings and ask myself some really hard questions. It's like therapy for
your business. Get out of your own way and let Betsy help you shine.
You won't regret it, I promise." Ronny Young, Polymath Visuals
I'M AN EXPERT IN IDEAL CLIENT IDENTIFICATION & COPYWRITER
Every time you get frustrated because your marketing efforts don't bring in new clients (or bring in the wrong clients) you may find yourself thinking: should I try a new social media platform, do I need a new website, or should I just blast more emails?
What if the problem isn't where you're marketing? Or, even what you're posting? What if the problem is this: you're still not totally clear about your ideal client?
90% of business owners have either skipped this step or have done it halfway. I show you how to get totally clear about your ideal client...and nail it!
TRY A DIFFERENT WAY OF THINKING ABOUT YOUR MARKETING.
Let's face it, as a business owner today you have to be a marketer, too. But if your marketing messages make you sound like everyone else in your field, there's no reason why someone should choose you instead of a competitor.
Get ready to get crystal clear about your ideal prospects and use their words, instead of your own, to attract them, make them trust you, and turn them into long-term clients.
Hire me to teach you or hire me to write your next website. Either way...bigger and better clients ar in your future.
Ready to explore a new way? Yes, I'm ready!