IMPROVE YOUR MESSAGING
Transform your marketing into
successful sales conversations
IDENTIFY YOUR IDEAL CLIENTS
Discover a unique process that tells you more about your ideal client than anything you've tried.
STOP THEM IN THEIR TRACKS
Using your ideal clients' own words, engage them emotionally so they're open to your solution.
BEAT YOUR COMPETITORS
Stand out and out-rank your competitors with clever copy that is optimized for Google.
"The work we did to get clear on my customer has been the best thing that I've ever done for my clients. I am able to focus on what they need and put myself in a better position to be the expert they want and need. I can't thank you enough!" - Mylena Sutton, Voltage Vista
"As a business coach, one of the most beneficial things I did for my business
was hiring Betsy. My ideal client, now that I totally get her, moves quickly through the
like-know-trust continuum and quickly says, "Yes!" to the coaching journey with me.
I now close 80% of my enrollment conversations!" - Renee Matlock, The Private Practice Coach
"I've worked at agencies who claim to know marketing, sales, how to pitch, etc...
Well, those people need education from Betsy! Betsy has helped me stand out...
through crafting claims, elevator pitches, brand promise, and more! She's pushed me
to clarify offerings and ask myself some really hard questions. It's like therapy for
your business. Get out of your own way and let Betsy help you shine.
You won't regret it, I promise." Ronny Young, Polymath Visuals
I'M AN EXPERT IN IDEAL CLIENT IDENTIFICATION
Every time you get frustrated because your marketing efforts don't bring in new clients (or bring in the wrong clients), you may find yourself thinking: should I try a new social media platform, do I need a new website, or should I just blast more emails?
Your problem is probably not where you're marketing, it's that you're not marketing to your ideal client.
My unique process, developed over 20 years as a digital marketer and copywriter, takes you deep into the psyche of your ideal client and infuses that person into how you present your business online so they click, call, and email.
AND, I'M AN EXPERT IN CONVERSION COPYWRITING
Conversion copywriting is copy that moves the reader to “yes” using their own words, templates, formulas and proven techniques.
Most business websites simply list what the company does. Conversion copy is designed for...conversions. It turns your website into a sales conversation when you can't be there in person.
Your competitors do not use this method. New businesses don't use this method. You can win your ideal clients with this method. Want to know more about conversion copywriting? Give me a call at 917-710-3074 or email me at firstname.lastname@example.org.