What’s the intrinsic value of what you are selling?

I was listening to Lynda Resnick this morning on WNYC (she’s a pro marketer and the owner of POM Wonderful amongst other things). She had some intriguing things to say about how businesses, large and small, can survive the economic crises. She said that businesses can stay ahead of the curve by tailoring their message, their prices and their products to what their customers need now.

In other words, if you run a business, understand that your customers today are different than they were six months ago.
Make sure that you recognize the intrinsic value of what you are selling and then tell people about it.

Any comments? (By the way, I bought her book “Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business”.

Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

Leave a Comment