Twitter is the New News

I spent the day yesterday helping my good friend Elizabeth Beskin at The Ultimate Engagement Bridal Event in Manhattan. Besides being one of the best friends a girl could have, Elizabeth is also a brilliant and inspiring business owner. She runs two flourishing photography-related companies, Fifth Avenue Digital and The Album Boutique, yet somehow, she also found time to plan, coordinate and launch (with Maya Kalman of Swank Productions) The Ultimate Engagement, too

My job was to tweet for @UltimateEngage, cover @ElizBeskin while she ran around doing her thing, and live blog for The Album Boutique. So, I got a little taste of what Elizabeth does every day: multi-tasking big time! But what really struck me is how real time online communication is changing the event world.

In the  recent past, the only way people could find out what was happening at an event they didn’t  couldn’t attend was by coverage through traditional media. Yesterday, by using Twitter and live blogging, I was able to communicate what was going on at The Ultimate Engagement in real time!

So, this morning, as I look through the Twitter hashtag feed (#UltimateEngage), I see that lots of people were following along. This one event on a rainy Sunday in NYC was actually being “attended” by hundreds, if not thousands, of people around the world!

I don’t think we have even brushed the surface of what real time communication technology can do. I am so excited to see how people use it once it becomes totally mainstream.

Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

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