Twitter Crushes…Love in 140 Characters

I have a client whose Twitter account I manage. For this account, I need to pretend that I’m a man. That has led to two interesting issues: for one thing, I’ve discovered that guys tweet differently than women, and for another thing, it turns out that I make a very charming guy!

At the start, I attempted to convince my client (a national brand) that if I they wanted me to tweet for them, then the Twitter persona should be a woman, because I am a woman, and because the majority of the target market are female and would relate better to a woman.

But the company has a great mascot that’s male, (let’s call him “Mike”) and the company’s marketing department was very adamant about making Mike” the “tweeter.” So, I went on to develop “Mike’s” Twitter personality.

First problem: As I anticipated, I really have to think very carefully about how I phrase things on Twitter. Women and men tweet differently in general, but I didn’t realize how much until I started tweeting for this client. For example, instead of saying: “Thank you so, so much for the RT. Welcome to our warm and loving community” I will say “Thank you for the RT. Welcome to our gang!”

I could be way off in thinking that I need to “masculinize” my tweets to be effective as a guy tweeter, but it has been working like a charm. Women are engaging with the brand and don’t suspect that it’s a woman who is tweeting as “Mike”.

But that leads me to my second problem:

I have been so charming as “Mike” that some lady followers of the brand have developed crushes on me! At least four of them consistently DM me wanting to know if I have a personal Twitter account and how they can get in touch with me in private. One even said, “I’d like to have a piece of you!” (That’s sexual, right??).

So far, I’ve chosen just to ignore their advances, but I am a little worried about it.

Your thoughts?

Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

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