My Top 10 List of Overused Marketing Words (& What to Use Instead)

overused marketing words, betsy kent, be visible

Every now and then I find myself using a word that really annoys me when other people use it! I’ve tried hard to banish what I consider overused marketing words from my website, my speaking and my blogging. But sometimes it’s really difficult to find the perfect alternate word that has the same meaning or even sounds right to me.

If you’re an entrepreneur like me and want always to be fresh and be inspiring to your ideal clients or customers, you may be grappling with the same challenge (oops! challenge is one of those words!). 

So, here is my list of the top 10 overused marketing words – the ones I really want to stop using – and some pretty good substitutes I’ve uncovered.

  1. Resonate – vibrate, reverberate, ring true
  2. Authentic – true, genuine, real, pure, bonafide
  3. Heart-centered – compassionate, soul-centered, empathetic
  4. Guru – authority, leader, specialist, expert, leader
  5. Transform – change, convert, remodel,
  6. Copy – verbiage, text, content, wording
  7. Leverage – influence, exploit, take advantage of, clout
  8. Holistic – full, complete
  9. Struggling – grappling, wrestling
  10. Challenge – test, attempt, try

I bet there are some overused marketing words that drive you crazy, too! I’d love to add more (and alternatives) to my list. Scroll down to the comments section below to add yours. And thanks for reading!

Give me 30 mins and I’ll give you a tip about your ideal client (or customer) that will make a difference in your business right now. Click here to schedule.

Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

2 Comments

  1. Kate on April 19, 2017 at 7:29 am

    Genius – brilliant, exceptional (tho’ the way the word genius is used today, it could mean a good idea or smart, capable, or even just pretty good at something)
    Gifted – very talented, natural ability or skill, sharp,

    This is a good question, and not easy to answer!

    • Betsy on April 19, 2017 at 10:07 am

      I love your choices. Thanks for reading!

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