Posts Tagged ‘Twitter’

YouTube Stars: How Social Media is Letting the Public Choose

When the now-infamous LonelyGirl15 began sharing her video diaries to the world, she became an unlikely YouTube star—until it was      discovered that the seemingly-average girl-next-door was actually an actress hoping to get noticed by site’s millions of users. LonelyGirl15 has since disappeared off the pop culture radar but more and more budding young artists are…

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Social Media Marketing: The Cool Brand Factor

How brands and businesses use Social Media has everything to do with how the decision makers use Social Media themselves. People in business who have grown up using Facebook, for example, understand that the Social Media is not just a useful tool, but it’s the way people define themselves in front of their peers. And…

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Do our Tweets Reflect our Culture?

When I was in college, I studied Anthropology. I guess you could say that the study of human nature is my first love. All these years later, I find that I am still interested in how human beings create communities and behave inside them. And I have discovered that Twitter is an incredible snapshot into…

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Twitter is the New News

I spent the day yesterday helping my good friend Elizabeth Beskin at The Ultimate Engagement Bridal Event in Manhattan. Besides being one of the best friends a girl could have, Elizabeth is also a brilliant and inspiring business owner. She runs two flourishing photography-related companies, Fifth Avenue Digital and The Album Boutique, yet somehow, she also found time to plan,…

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Is Twitter Here to Stay?

Insights from The Gravity Summit in NYC I hear this all the time: “If Twitter doesn’t start making money soon, it won’t be around for very long.” Yes, Twitter is a great tool. I spend hours upon hours using it for my own company and for clients. But I don’t really care if Twitter is here to…

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Twitter Beyond Business

I was very fortunate last week to attend The Cool Twitter Conference in Brooklyn at TheMoCADA (Museum of Contemporary African Diasporan Arts). I have attended a lot of Social Media Conferences lately, and at this one I spoke about how Social Media is changing the way businesses do business with each other. This conference really stood out…

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How Your Customers can be your Best Salespeople

All the marketing data we have points to the reality that most people buy what their friends or acquaintances recommend. That’s why online stores find it so helpful to have consumers write reviews on their products and why sites like Yelp are so popular. The same concept applies for B2B companies, too. Case in point:…

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My Three Favorite Twitter Tools

OK, you created an account on Twitter, you (hopefully) completed your profile, added a short but interesting bio, entered your website URL, and are now ready to start Tweeting. But you are still confused about how to use it. If that describes you, then you’re not alone. The most common question I get from friends…

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What is Twitter (Again)?

As promised, here are more definitions of Twitter supplied by my friends, my network, and my followers. It seems as if the fastest growing social media phenomenon of our day is incredibly hard for people to describe. Possibly because Twitter serves so many different kinds of purposes to so many different people. What surprised me…

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