Posts Tagged ‘Tuesday Tips’

This is Not a List of Tips for 2017

  Every year when January 1st rolls around the internet simply explodes: How to be healthier this year, How to be wealthier this year, You must follow this advice, Don’t ever follow this advice, How to break free of your insecurities, How to make resolutions, Don’t ever make resolutions, and, of course, How to do…

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Why First Dates & Marketing Are A Lot Alike

  Imagine you’re on a first date and you are B.O.R.E.D. The appetizer arrives and you’re already dreaming about getting home to binge-watch your favorite show. Ughh. Those dates are painful. Why are most first dates so boring?  Because on first dates most people stick to neutral topics. No one wants to say something that…

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Elevator Speech Tips For Entrepreneurs

  Have you ever become tongue-tied when someone asks, “So, what do you do?” Have you stumbled over your words then walked away feeling like you just botched a great business opportunity? In marketing-speak how you respond to that question is called your elevator speech. The only thing stopping you from taking advantage of those quick…

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What’s the Difference Between a Tagline and a Brand Promise?

The best way to differentiate your business from the pack is to be crystal clear about your marketing message. But what does that mean? Do you need a tagline? Do you need a brand promise? And what is the difference between a tagline and a brand promise? Let’s get this cleared up… The Difference Between a Tagline…

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Instant Pants

I come from a family of retailers. When my grandfather emigrated from Poland to the United States he somehow found his way to Akron, Ohio where he opened a small tailor shop. That was in 1926. My father and uncle took over the business in the 50’s and under their management it grew and grew. This…

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3 Secrets About Your Ideal Client You Probably Don’t Know

Hello brilliant business owner! How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well guess what? I’m going to share a few of my secrets about your ideal client that could actually make this happen. It’s likely that you “know” who your ideal client is,…

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Can a Headshot Write a Blog Post?

[This is a guest post by Alyssa Peek of Peek Photography.]   By Alyssa Peek When I first saw the words “Be Seen, Be Heard, Be Chosen” on Betsy Kent’s website, I knew I had to meet her! Our mutual friend,  Marilyn Sygrove, recently introduced me to Betsy. Marilyn is the founder of Sygrove Associates Design Group, which…

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Something Is Changing

  The Only Thing You Can Be Completely Certain About Is That Everything Changes In the past few months I’ve noticed a perceivable buzz in the air around my business, Be Visible. It’s as if there’s a current vibrating in the background and that current is bringing me the best new customers I could ever hope for, almost…

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How To Screw Up Your Webinar – In 4 Simple Fails

      Ever had this experience? You’re doing pretty well with one strategy, but then you notice that someone in your field is using a different strategy…and she’s getting unbelievable results. You are intrigued. You think to yourself, “I’m going to try it her way; because if she gets the crazy results that she…

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