Posts Tagged ‘Social Media’

YouTube Stars: How Social Media is Letting the Public Choose

When the now-infamous LonelyGirl15 began sharing her video diaries to the world, she became an unlikely YouTube star—until it was      discovered that the seemingly-average girl-next-door was actually an actress hoping to get noticed by site’s millions of users. LonelyGirl15 has since disappeared off the pop culture radar but more and more budding young artists are…

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Simply Put: How to Really Use Facebook Page Insights

With Facebook Business Pages, unless you are running ads, you don’t get a ton of data to work with. However, Facebook is starting to deliver more analytics (called Insights) on status updates for Page owners. Here are some tips on how to use them: Create an Editorial Calendar: Since I recommend that brands and businesses shouldn’t post…

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Simply Put: Why Businesses (Should) Love Facebook

Businesses and brands should love Facebook. Why? Because Facebook enables companies to talk to the people who are actually interested in what they have to say. The old school of advertising was this: Blast out a message to an audience defined by geography and media consumption habits and pray you reach the right people at the…

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Social Media Marketing: The Cool Brand Factor

How brands and businesses use Social Media has everything to do with how the decision makers use Social Media themselves. People in business who have grown up using Facebook, for example, understand that the Social Media is not just a useful tool, but it’s the way people define themselves in front of their peers. And…

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Simply Put: Why People Love Facebook

We love Facebook because it makes it easier to share information with more people at the same time than any other tool we have. Why is that so revolutionary? Because a family photo, an event you’re attending, an accomplishment you’re proud of, something that drives you crazy, your latest purchase, the song you’re listening to, the meal…

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Zipcar Does Social Media Right – My Experience

The other day I tweeted this about the fact that I had waited too long to book a Zipcar for the Memorial Day weekend: @BeVisible no cars left for mem day at Zipcar  Well, guess what? I got a call from Todd Lieberman, the fleet manager for Zipcar in NYC. He said that he understood…

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Social Media Helps NYC Dentist get New Patients

How can Social Media help my business grow? This is a question I get asked a lot. And I can quote lots of examples of how businesses are successfully using Facebook, Twitter, and LinkedIn. But use Social Media to grow a medical practice? That may seem a little far-fetched, right? I have a client who…

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Your Brand is what Your Customers Say It Is

More Insights from The Gravity Summit in NYC “The key to WOM (word-of-mouth marketing) is NOT to make the brand look good – it’s making someone look good to their social network while they are talking about your brand.” explained Mike Lundgren from VML at last week’s Gravity Summit in New York. “Consumers trust other…

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Is Twitter Here to Stay?

Insights from The Gravity Summit in NYC I hear this all the time: “If Twitter doesn’t start making money soon, it won’t be around for very long.” Yes, Twitter is a great tool. I spend hours upon hours using it for my own company and for clients. But I don’t really care if Twitter is here to…

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Social Media is Sexy

Social Media is Sexy By “sexy” I mean alluring and enticing. And Social Media is just that for marketers. It’s immediately accessible. It can give you instant feedback. It enables you to touch your customers individually. Public usage is growing like wildfire. It’s fun! In the past year I have attended countless workshops, seminars, and programs to…

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