Posts Tagged ‘Facebook’

The Social Media Dilemma for Businesses

  Every week I speak to business people who are facing the same dilemma. They keep hearing that they should be using Social Media* for Business, but they have no idea WHAT that really means. Facebook? Twitter? YouTube? Blogging? And even if they did know HOW, they don’t know WHEN they’d have the time for it. And…

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Facebook Changes: Why the Anger?

Facebook rolled (some say “steamrolled”) out major platform changes this week, in case you haven’t noticed! Those of us in the industry knew they were coming, although most of us didn’t know exactly what all the changes would be. Facebook has the right to make changes on their platform. Some industry folks see all the…

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Facebook Privacy Settings, How to Change Them

Many of you have asked me how to adjust the privacy settings for your Facebook personal profiles. Facebook tends to make changes to this feature a lot, so it’s good to go in every now and then and make sure your are set the way you want them. Here’s a Step-By-Step guide to customizing your privacy…

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How to Change the Order of Facebook Page Tabs

The new Facebook Business Pages layouts are now the only layout available. If you had not upgraded your Page until now, you may be dismayed to wake up this morning and find that it was updated for you! So, there are a lot of places on the web where you can get help and information…

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How to Control the New Facebook Pages Photo Strip

Many of you have upgraded your Facebook Business Page prior to the automatic update on March 10. So now you are wondering what to do with that funny Photo Strip at the top of the page. First thing to understand: Facebook will display the most recent photo upload in the Photo Strip, whether you added…

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Word of Mouth Marketing for Local Businesses

It’s very exciting that Be Visible Associates’ client Dr. Michael Sinkin was featured in print and web in the New York Daily News yesterday. The article is about how small businesses are seeing success by using Social Media marketing. Dr. Sinkin has increased his practice by using Facebook, Twitter and Blogging. Don’t think a sole…

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Simply Put: How to Really Use Facebook Page Insights

With Facebook Business Pages, unless you are running ads, you don’t get a ton of data to work with. However, Facebook is starting to deliver more analytics (called Insights) on status updates for Page owners. Here are some tips on how to use them: Create an Editorial Calendar: Since I recommend that brands and businesses shouldn’t post…

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Simply Put: Why Businesses (Should) Love Facebook

Businesses and brands should love Facebook. Why? Because Facebook enables companies to talk to the people who are actually interested in what they have to say. The old school of advertising was this: Blast out a message to an audience defined by geography and media consumption habits and pray you reach the right people at the…

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Social Media Marketing: The Cool Brand Factor

How brands and businesses use Social Media has everything to do with how the decision makers use Social Media themselves. People in business who have grown up using Facebook, for example, understand that the Social Media is not just a useful tool, but it’s the way people define themselves in front of their peers. And…

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Simply Put: Why People Love Facebook

We love Facebook because it makes it easier to share information with more people at the same time than any other tool we have. Why is that so revolutionary? Because a family photo, an event you’re attending, an accomplishment you’re proud of, something that drives you crazy, your latest purchase, the song you’re listening to, the meal…

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