Posts Tagged ‘Email Marketing’

5 Tips For Brilliant Email Subject Lines

Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the question because, like any New York Times bestseller, the title matters—and there is a clear distinction between content that’s first class and content that never makes it past TSA. It’s in your…

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How You Can Create Winning Email Subject Lines

  In last week’s post I gave you a challenge. (In case you missed it, click here to read.) I asked you to guess which email subject line resulted in more opens from two recent email blasts we sent. Did you guess right? Here are the winners: Campaign #1 A. Why You Don’t Need A Blog…

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How To Test Your Email Subject Lines

    Have you ever sent out an email blast that was opened by only a fraction of the people on your list? Argghh. It’s happened to me and I know how it feels. It’s a bummer when you worked hard to create stellar content that only a people read. Are you talking to air? Well,…

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3 Reasons Why Blogging is Smart for Business

When you hear the word blogging, what’s your first reaction?  Is it Urghh!? I can understand that. But let me assure you that blogging does not have to be a pain in the you know what. Blogging is smart for business and here are 3 reasons why: Reason #1 – Blogging nurtures relationships with potential customers. The…

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3 Ways To Email Blog Posts For Engagement & Visibility

Here’s a question that comes up a lot in Blog School:  What works best when emailing blog posts to your list?  Email is a proven method to get your content to your audience. But you still need visits to your website. Website visits are crucial for search engine visibility and to build deeper relationships. So what’s the solution?  Here are three ways to…

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The Secret Formula for Email Subject Line Length

Is there a correlation between your email subject line length and the percentage of people that open your emails? If you’re like me, you would probably say yes. On mobile phones in particular where long subject lines are cut-off, it would make sense that a shorter subject line would result in a higher open rate. Note:…

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The Very Best Time To Send Email Campaigns

    The optimal time for you to send out your email marketing campaigns (or blasts) may be much different than what you imagine. Instinctually, you may feel that your subscribers are more likely to read emails in the early morning, before their business day starts. But readers rarely behave the way you expect them to (or the way you…

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The Difference Between a Blog and a Newsletter

…and do you need both? If you’ve been publishing a newsletter every month for years, you’re probably wondering if you also need a blog. If you’ve been blogging, you may have asked yourself if you should also be sending out a newsletter. What’s the difference between a blog and a newsletter, anyway? When you look…

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Getting Email Pitches from Internet Marketers? What to do!

The number of companies that provide Internet marketing services is growing in leaps and bounds and many of them are using email to reach out to their target market: your business! Every day businesses receive unsolicited emails from Internet marketers promising to make your website appear on the first page of Search Engine results for…

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