Posts Tagged ‘Content Marketing’

3 Reasons Why Blogging is Smart for Business

When you hear the word blogging, what’s your first reaction?  Is it Urghh!? I can understand that. But let me assure you that blogging does not have to be a pain in the you know what. Blogging is smart for business and here are 3 reasons why: Reason #1 – Blogging nurtures relationships with potential customers. The…

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A New Way to Build An Ideal Facebook Audience In Only 4 Steps

The other day I discovered a feature that is a super cool way to grow an ideal Facebook audience. I am really jazzed about it and want to share it with you. As you may know, I’m all about marketing that will attract your most perfect, ideal customers. This new Facebook feature hits the nail on the head. It enables you to invite people who have “liked”…

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How To Make Business Blogging Easier: Procrastinate More

Procrastination is bad, right? Our parents and teachers drum that into our heads. In fact, when you enter the word “procrastination” into Google you have access to all kinds of advice about how to stop your procrastinating. Here are just a few: The Procrastination Doom Loop—and How to Break It Understanding and Overcoming Procrastination Procrastination: Why You Do It,…

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Something Is Changing

  The Only Thing You Can Be Completely Certain About Is That Everything Changes In the past few months I’ve noticed a perceivable buzz in the air around my business, Be Visible. It’s as if there’s a current vibrating in the background and that current is bringing me the best new customers I could ever hope for, almost…

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The Pros and Cons of Facebook Lead Ads

I’ve been a big fan of Facebook for a very long time. Heck, I even bought stock in the company! But lately I’ve been advising my  small business clients to use Facebook only when they have something to promote and some ad dollars to back it up. Facebook’s unsurpassed targeting capabilities make it an awesome place to…

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The 2 Ways To Boost A Facebook Post

Last week I attended a Facebook marketing webinar presented by Mari Smith. Mari is a super popular speaker on the social media circuit and a huge advocate of Facebook marketing for small businesses. In fact, this year Facebook hired Mari to be their representative on a multi-city roadshow called Facebook Boost Your Business. If there’s…

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The Secret Formula for Email Subject Line Length

Is there a correlation between your email subject line length and the percentage of people that open your emails? If you’re like me, you would probably say yes. On mobile phones in particular where long subject lines are cut-off, it would make sense that a shorter subject line would result in a higher open rate. Note:…

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How Social Media Can Hurt Your Business

  Social media. The wondrous tool that has revolutionized the way the world communicates. Savvy marketers recognized its power early on. Social media agencies were formed. Social media “gurus” emerged. Everyone dove in; even mom and pop businesses created business pages. After all, who could resist the instant gratification all those thumbs-up, shares and comments from real people in…

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