Posts Tagged ‘Blogging’

How Social Media Can Hurt Your Business

  Social media. The wondrous tool that has revolutionized the way the world communicates. Savvy marketers recognized its power early on. Social media agencies were formed. Social media “gurus” emerged. Everyone dove in; even mom and pop businesses created business pages. After all, who could resist the instant gratification all those thumbs-up, shares and comments from real people in…

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A Surprisingly Simple Way To Use LinkedIn For Marketing

It’s a super powerful platform for B2B companies yet most businesses are only scratching the surface of how to use LinkedIn for marketing. But hey, we’re busy! So here’s a way you can easily take advantage of LinkedIn’s enormous reach without spending a lot of time or energy: re-post your blogs on LinkedIn’s article publishing platform.…

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4 Crucial Reasons Why Your Blog Must Be Part Of Your Website

  The Case Of The Missing Blog   “Do you have a blog?”   Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on:   At our first meeting I have…

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How Blogging Transformed A NYC Dentist Into A TV Star in the UK

Sometimes a content marketing strategy gets some pretty unexpected results. But when a blog post gets a New York City dentist into a Google commercial on TV in the U.K., well, it’s something pretty rare. About five years ago I took on a new client, Dr. Michael Sinkin. Dr. Sinkin is a dentist in New York City…and he had…

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The Best Way To Post Blogs On Facebook

The stats are in. The vast majority of Facebook users get there through a mobile device (usually a phone). The huge shift from desktop usage to mobile usage is serious for your marketing, especially if you use Facebook to get your blog content in front of ideal customers. I’ve experimented with a number of options and I’m convinced (for the time being at…

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Are You In Digital Denial?

  You’ve worked hard to build your business and you love what you do. Every day is a new opportunity to meet new customers and transform their lives. You’ve spent a lot of time getting to this point, and you’re very proud of what you’ve accomplished. Then one day you do a Google search for…

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My Cat Is A Brilliant Marketer

[This post is from my Tuesday Tips series) This is my cat, Cocoa. She’s not particularly talented as far as felines go, yet she has developed a very successful marketing strategy.   For real! My cat is a brilliant marketer.     Every time I go into the kitchen Cocoa follows me and proceeds to…

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4 Reasons Why Your Blog Must Be Part Of Your Website

  The Case Of The Missing Blog   “Do you have a blog?”   Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on:   At our first meeting I have…

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How To Write A Blog Post In 10 Simple Steps

I have a confession to make. I used to hate, hate, hate writing blog posts. It was once one of my most dreaded tasks. Blogging is an important part of marketing these days, so I had to find a way to make it a lot more fun and pleasant. That involved creating a formula to follow every time. This formula…

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How To Use Blog Categories and Tags The Right Way

Blog categories and tags are the tools used to organize content for your readers. Whether you’ve been blogging for a while or in the process of just getting started, you are going to have to make some decisions about them. It’s easy when you think of categories as your blog’s ‘Table Of Contents”.   How To Use Blog Categories  …

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