3 Ways To Recycle Your Blog Posts & Keep Your Readers Engaged

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How to Recycle Your Blog Posts

Here’s a great tip to get more mileage out of your marketing: recycle your blog posts!

If you’re like most business owners you likely only have time to write about one blog post a month. But this doesn’t mean that you can only share one blog each the month. A really cool solution to keeping your readers engaged even when you don’t have time (or the energy) to write a new blog is to recycle your blog posts.

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3 Ways To Recycle Your Blog Posts To Keep Your Readers Engaged (With Little Effort)

1. Write Evergreen Content.
Evergreen means always fresh. Focus on blog topics that are inherent to what you do. There are aspects of your business that are foundational. For me it’s all the ways to identify and focus on your ideal client. The concepts and tools I use and teach will never be out of date.

Brainstorm all the ways you can be helpful and useful in your content to lure your ideal clients, but that will also always be resonant. If something is in the news (i.e. for me when there’s a big change in Facebook marketing) of course you should write about it. But stick with this 80/20 rule: 80% Evergreen content and 20% Time Sensitive content, and you’ll be golden.

2. Resurrect Your Older Blogs

Your email list is always growing and that means that many of your newer subscribers have never seen some of your best blog posts. Go ahead and send them some of your older content. Here’s how:

  • Send an older blog to people who subscribed to your list after the blog was originally published.
  • Send an older blog to people who didn’t opened it the first time around. Just because they didn’t open it doesn’t mean they weren’t interested – they may not have had time to stop and read it. I’ll bet a lot of them will think, “I’m so glad she sent this again…I really wanted to read it!”

You can re-post older blogs on social media, too, all year long. We do this every day for many of our clients.

3. Create An Updated Version

If you’ve been publishing blogs for a while go into your archives and search for hidden gold. If you published a 
 time-sensitive piece, touch it up so it’s more current. For example, I’ve updated this one a number of times:  Use These Magic Words For Irresistible Blog Headlines

So, if you’re struggling to come up with a fresh and exciting new blog post and you don’t know what the heck to do, just stop it! Save yourself time and effort – recycle your blog posts. Remember, great blog posts will attract, engage and influence your ideal customers. Boom!

Thanks for reading,

Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

4 Comments

  1. Sara on July 20, 2016 at 9:19 am

    Love the idea of blogs having “legs”!

    • Betsy Kent on July 20, 2016 at 9:36 am

      Thanks! I love it, too!

      B

  2. Shelley McKenzie on July 25, 2016 at 11:57 am

    Thanks Betsy! We just combined your tips 2 and 3. We resurrected an old blog and made some minor updates to it before publishing it with the current date. This is an especially good strategy during summer, when our hours are reduced and is a fantastic way to share great content in a timely manner.

    Love your tips! ~ Shelley

    • Betsy Kent on July 25, 2016 at 12:00 pm

      I’m so glad this was helpful, Shelley. Thank you for reading and reach out if you need any other help with your blogs.

      Betsy

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