Internet Marketing helps businesses survive economic crisis

It’s hard to ignore all the bad news out there. But two recent articles tell me that not only am I in the right place but that my clients are, too.

From the New York Times:
Most retailers, online and offline, appear to be feeling the pain from the rotten economy. But, of course, even in bad times, some businesses manage to do well. Take Raymond Galeotti, the owner and president of Evesaddiction.com, a five-year-old online seller of sterling silver jewelry. Mr. Galeotti said his business, whose annual sales are approximately $10 million, is up about 25 percent this holiday season. http://bits.blogs.nytimes.com/2008/12/24/online-ads-to-thrive-in-a-lousy-economy/

From Businessweek:
Why Online Ads Are Weathering the Recession
In most media, 2009 will bring unkind cuts, and Madison Avenue will never be the same. But Internet advertising seems to be holding up.  http://www.businessweek.com/technology/content/dec2008/tc20081224_411499.htm<–>

Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

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