Don’t Give Up!

We are living in strange times. Turn one direction and the recession stares you in the face (I’m noticing more and more empty stores in Soho). Turn the other direction, and you ask yourself “What recession?” (I stood in line at CVS for 15 mins the other day).

BIG Research did a study for Stores Magazine this month to find out what Americans will absolutely NOT give up…and guess what topped the list? Internet service! Yes, of all the things that we can do without, we are not giving up our Internet.

Even though times are strange, there are still people using the web. If 1,000 people per month were searching for your services last year at this time, there may be only 500 people per month searching for your services now. But don’t ya wanna be there when they are ready to buy?

So, give up other things…but…don’t give up on the Internet!

Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

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