How To Deal With Facebook Split Personality Disorder

Facebook Split Personality Disorder, betsy kent, bevisible, be visible, facebook for business

 

If you’re trying to figure out how to manage your Facebook personal profile and your Facebook business page at the same time, you’re not alone. I call it Facebook Split Personality Disorder and it raises questions for many businesses:

“Should I post my business content only on my business page or should I post it on my personal profile, too?” “I have a ton of friends on my personal profile but very few on my new business page. Where should I post my content?” “I want to tell my personal friends and family what’s happening with my business, but I don’t want to annoy them. What should I do?” “Do I really need two pages?”

 

The answer is:

It Depends!

(Don’t you hate that?)

 

There are some benefits to posting business content on your personal profile. One benefit is that in Facebook’s algorithm, personal messages are given priority over messaging that comes from a business page, even when a user has “liked” the page. Also, there is a sense of familiarity on your personal profile that is hard to achieve on most business pages. But keep these two things in mind: only people you have friended can view your personal profile (unless you have set your privacy settings another way). But, your business page is visible to everyone. A good metaphor is this: your personal profile is your house and your business page is your storefront.

 

So let’s see if we can figure this out!

 

Here are three examples of Facebook user types who own or are the face of a business. You may fit into one of these categories:

 

  1. The Walled GardenerYou keep your business and your personal life completely separate. Your friend list is comprised of childhood friends, close personal friends, and your family. Your posts are usually relatively personal so you don’t want your business fans to see them. If you’re a Walled Gardener you will keep business and personal content separate.
  2. You Love a Party and Everyone’s WelcomeFrom the beginning, you’ve mixed your personal friends and your business pals on your personal profile. Most of your personal friends and your family are fans of your business page. There are also a fair number of people who you know from business that have friended you and you’ve friended them back. Most of your friends are really interested in your business and they love finding out what you are up to. In this case you probably want everything that you post on your business page to also appear on your personal profile. There are a few relatively easy ways to do that, which I’ll cover in a separate blog post in a week or so.
  3. The Walled Gardener Who Now Wants To PartyMany of you probably fit into this category. You’ve been using Facebook for years to connect and engage with your friends and family. Your business page is relatively new. You’re excited about your business and want to share what you’re doing with your personal friends. But you don’t want your non-business friends to be annoyed by your business posts! What a conundrum!

Consider these three different approaches:

 

  1. Use a Different Tone: Publish posts on your personal page that inform your friends and family what you’re up to in your business, but make those posts less “market-y” than what you would publish on your business page.
  2. Test: Post everything on both pages and see what happens.
  3. Segment: Send friend requests to the business fans that you want to engage with more. This works best when you are the face of your business and have a very engaged community on your business page. Then segment all your new and current “Business Friends” into a separate list and choose which posts they will see. Warning: Send friend requests only to people with whom you’ve had numerous public conversations on your business page. Be respectful of your fans’ privacy and don’t spam them with requests.

For example, I have a list called “Business Friends.” When I want post an update on my personal page about my business that may totally confuse my other friends and my family members, I simply choose “Business Friends” in the drop down menu. Every status update window gives you the option to choose who can see your post.

 

Here’s how to segment your Facebook friends into lists on your personal profile:

 

1. Scroll down to the Friends listing on the left hand side of your profile and click on FRIENDS:
Facebook friends panel

 

 

 

 

 

 

 

 

2. Next, hover over the Friends button and click on Add to another list…(it’s considered another list because this person is already on your “Friends” list)
Facebook friends lists

 

 

 

 

 

 

 

 

 

 

3. Then, create your new list or choose the list where you want your friend to be:
Facebook friend list

 

 

 

 

 

 

 

 

 

 

 

 

Now, when you create a post just for your business friends, click on the button that says “Public” and you’ll see the drop down menu where you can choose the list you want to use:
Facebook status updates lists

 

 

 

 

 

 

 

 

 

 

 

 

I haven’t found a way to dump a ton of friends into one list or another, so f you have been collecting business friends on your personal profile for a while, this process will take a bit of time. (If anyone knows a workaround for this, let us all know!).

 

So the bottom line is this: each situation is a little bit different. You may be a Walled Gardener today but it’s possible that you’ll want to party later on. But, it’s much harder to become a Walled Gardener if you’ve been partying for a while! So think about your strategy and make your decision wisely so you won’t suffer from the dreaded Facebook Split Personality Disorder.

 

Are you a Walled Gardener or a partier? Or something entirely different? I want to hear from you!

Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

1 Comment

  1. Susan Lasky on October 16, 2014 at 9:11 pm

    Great article, Betsy, and the title is so appropriate. But there’s still the issue of people you don’t know (they know you from your business activities or website), or people you know in a business capacity only, who want to friend you on Facebook. I guess you could friend them under the ‘Business Friend’ category, but the goal would be for them to see ALL the postings on your business page. It would be so much easier if you could just move them there (and not have to edit recipients for every post)!

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