Social Media

What is Social Media?

I was honored to be part of a panel discussion about Social Media for the event planning industry yesterday at the Oak Room at the Plaza Hotel. So many people want to know more about how to use Blogs, LinkedIn, and Twitter for business. My close friend Elizabeth Beskin and I were the presenters. Here…

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Something New & Really Cool in Gmail!

As many of my friends and colleagues know, I really love Gmail. I use my Gmail address most of the time for lot of reasons: 1.     very little spam 2.     easy to find old emails 3.     simple, user friendly design 4.     it’s fast And, as many of my friends and colleagues also know, I have…

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10 Things I Learned at Twitter Boot Camp

On Monday I had the pleasure of being able to spend the entire day at Tim O’Reilly’s Twitter Boot Camp at the New World Stages in Manhattan. There were wonderful speakers and wonderful advice on the use of Twitter for your brand. Here are a few pearls of wisdom I took away about this exciting new communication…

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Yes, Domain Names are Important

There have always been differing views on how important your domain name is to the success of your business online. For a large company whose brand it’s really crucial. Over the years numerous large corporations have spent millions of dollars to secure their preferred domain name. (Fund.com was bought for $9.99 million; see The 10 Most…

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Managing your Social Media Time: Six Hours per Week

Lately I have been speaking to groups of entrepreneurs about Social Media. Once I finish explaining the benefits of using LinkedIn, Facebook, Twitter, and Blogging, I take questions. In every case, my audiences’ biggest concern is that Social Media will become a huge “time drain” for them. And, I can totally understand their worry. However,…

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Getting Back to Basics: Blogging, Tweeting, etc.

If you Blog, if you use Twitter, if you use Facebook and LinkedIn, you know how easy it is to lose your direction in the maze of information coming in. And, what to say, how to add to the conversation, what’s the best way to be a part of it? If you are anything like…

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Instant Social Media Packages Now Available!

Be Visible Associates is proud to announce the introduction of our newest service: The Instant Social Media Package Get your business on: Facebook Twitter LinkedIn Your Own Blog and have it all work together for you! Training included. Call us today!

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What is Be Visible Associates doing? New Websites, E-Commerce, SEO, and more!

In spite of the economy we began quite a few new projects in March: New website: Upscale furniture store Internet marketing program: High end invitation company E-Commerce site: Children’s coat manufacturer SEO content pages: National frozen seafood producer Internet visibility program: NYC construction consultant Because Internet marketing is relatively low cost and is highly trackable.…

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What’s the intrinsic value of what you are selling?

I was listening to Lynda Resnick this morning on WNYC (she’s a pro marketer and the owner of POM Wonderful amongst other things). She had some intriguing things to say about how businesses, large and small, can survive the economic crises. She said that businesses can stay ahead of the curve by tailoring their message,…

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Don’t Give Up!

We are living in strange times. Turn one direction and the recession stares you in the face (I’m noticing more and more empty stores in Soho). Turn the other direction, and you ask yourself “What recession?” (I stood in line at CVS for 15 mins the other day). BIG Research did a study for Stores Magazine this…

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