Social Media

The Social Media Dilemma for Businesses

  Every week I speak to business people who are facing the same dilemma. They keep hearing that they should be using Social Media* for Business, but they have no idea WHAT that really means. Facebook? Twitter? YouTube? Blogging? And even if they did know HOW, they don’t know WHEN they’d have the time for it. And…

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Personal Branding 1940s Style

  There is a lot written about Personal Branding these days. Some people think it’s a new concept; made possible by the opportunities we have on the web with social media platforms. In reality, from PT Barnum, to the Kardashians, personal branding has been with us since we’ve had media. Back in the 1930’s &…

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Social Media Marketing: The Cool Brand Factor

How brands and businesses use Social Media has everything to do with how the decision makers use Social Media themselves. People in business who have grown up using Facebook, for example, understand that the Social Media is not just a useful tool, but it’s the way people define themselves in front of their peers. And…

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Zipcar Does Social Media Right – My Experience

The other day I tweeted this about the fact that I had waited too long to book a Zipcar for the Memorial Day weekend: @BeVisible no cars left for mem day at Zipcar  Well, guess what? I got a call from Todd Lieberman, the fleet manager for Zipcar in NYC. He said that he understood…

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Your Brand is what Your Customers Say It Is

More Insights from The Gravity Summit in NYC “The key to WOM (word-of-mouth marketing) is NOT to make the brand look good – it’s making someone look good to their social network while they are talking about your brand.” explained Mike Lundgren from VML at last week’s Gravity Summit in New York. “Consumers trust other…

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Social Media is Sexy

Social Media is Sexy By “sexy” I mean alluring and enticing. And Social Media is just that for marketers. It’s immediately accessible. It can give you instant feedback. It enables you to touch your customers individually. Public usage is growing like wildfire. It’s fun! In the past year I have attended countless workshops, seminars, and programs to…

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Chris Brogan, Small Talk, and Me

Today Chris Brogan, one of my favorite people, posted a short video called “Small Talk is Big.” It’s about the rewards that you get from showing interest in the people you meet every day. I totally agree with him. I’ve met Chris and he’s a natural. His genuine interest in people shows through in everything…

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How Your Customers can be your Best Salespeople

All the marketing data we have points to the reality that most people buy what their friends or acquaintances recommend. That’s why online stores find it so helpful to have consumers write reviews on their products and why sites like Yelp are so popular. The same concept applies for B2B companies, too. Case in point:…

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The Sales Process begins at “Hello”

Who answers the phone when someone calls your business? Do you have an automated attendant or do you have a “live” person handing calls? If yours is like most businesses these days, you probably use an  automated attendant. An auto attendant can certainly save money on payroll, but do you know how it’s affecting your…

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My Three Favorite Twitter Tools

OK, you created an account on Twitter, you (hopefully) completed your profile, added a short but interesting bio, entered your website URL, and are now ready to start Tweeting. But you are still confused about how to use it. If that describes you, then you’re not alone. The most common question I get from friends…

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