Social Media

Rethinking Your Social Media Strategy

It’s not often that I come across an article about Social Media for business that I think is so valuable to the average business owner or marketing person that I want to share it everywhere. Belle Beth Cooper ‘s article the Fast Company ‘Work Smart” blog is one such article. The tips here, that are…

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A Case For Looking At Google Plus Again

In 2011 when Google launched it’s own Social Media/Micro-blogging site, Google Plus (or Google+) many of my colleagues proclaimed that they were going to shut down their blogs, turn their backs on other Social Media platforms, and put all their energy into it. That’s how excited they were about it. In 2013, the general consensus is…

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Should You Hire An Outside Social Media Agency?

Ever since brands and businesses began to embrace Social Media there has been a lot of discussion around whether it is more effective to build an in-house team or to outsource Social Media services. As a seasoned Advertising and Marketing executive, our friend Diane Epstein has worked at big agencies and small ones –  most…

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11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

I had to share this article from Inc.com with you. It resonates with me especially because Be Visible has been in the position to help a number of our clients “clean up” Social Media programs and profiles that were set up by well-meaning, but inexperienced employees and interns. Social Media may indeed be the world in which…

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5 Easy Ways To Use Images To Market Your Business

Social Media marketing has a new darling: Images! It’s not that brands haven’t been using all kinds of photos and artwork all along, but suddenly the power of images to create engagement is really being embraced. With Pinterest bcoming the third largest social network practically overnight, and brands on Facebook seeing success with all kinds…

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Social Media Tools: PinReach, Tweepi, and SocialMention

Toolkit Tuesday – 5/8/12 It seems as if every day a new Social Media tool is introduced that promises to make your life a lot easier, your community-building a lot more effective, and your analytics more precise. There are a lot of great tools out there but it could prove to be a full time…

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Social Media Tools: DiggDigg, PicMonkey, and TweetChat

Toolkit Tuesday – 5/15/12 It seems every time you turn around these days there’s a new Social Media tool that promises to make your content more compelling, your online community more inspiring, and your on-and-off-line life easier. Keeping up with Joneses when it comes to Social Media proves not only to be time-intensive but downright…

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