Social Media

The 5 Most Valuable Social Media Tips From Feb. 2015

  Greetings from the winter wonderland of Sag Harbor, NY. I’m using this opportunity to stay inside and pull together most useful social media tips that came across my screen in February, just for you!   Social media is fast-moving and rapidly evolving and if you don’t keep up, your marketing will suffer. It’s part of my…

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How To Choose A Social Media Site – Updated

    Each year in February The Pew Research Center releases its annual report on how Americans are using the Internet. The Pew Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends that shape America and the world. Their annual statistics can be of great help when you…

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The 5 Best Social Media Tips of January 2015

    Greetings from the Frozen Tundra (otherwise known as Eastern Long Island)! As our village is digging out from a storm that brought with it 30 inches of snow in one fell swoop, I’m busy here in my office keeping up with the changes in social media that you need to know about.  …

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How To Take A Break From Social Media Marketing

  Everyone deserves a break once in a while, right? But what happens when you want to take a break from social media marketing but your business can’t? You automate!   By automating I don’t mean “set-it and forget-it.” What I do mean is to take advantage of some of the easy tools out there that are…

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Alert! Facebook Business Pages New Rules Start January '15

  It’s likely you’ve noticed it. Little by little the reach of your Facebook Business Page posts has been getting lower and lower. And you are not alone. Every page is experiencing reduced organic (“not paid”) reach. Now your reach may decrease even more because Facebook Business Pages new rules start in January ’15.  …

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I Don’t Do Twitter

    That’s not me talking. I do do Twitter. I love Twitter. But if I had a quarter for every time I’ve heard an entrepreneur say “I don’t do Twitter” I would be, well, richer!   I’ve been using Twitter for a long time. And when I first started, it did take me a…

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8 Brilliant Facebook Marketing Tactics to Use Right Now

Yep, Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your Social Media marketing.   Remember, more time is spent on…

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How To Deal With Facebook Split Personality Disorder

  If you’re trying to figure out how to manage your Facebook personal profile and your Facebook business page at the same time, you’re not alone. I call it Facebook Split Personality Disorder and it raises questions for many businesses: “Should I post my business content only on my business page or should I post it…

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Facebook’s New Click-Bait Rules – A Quick Easy Explanation

  Earlier this week Facebook announced some significant changes to the formula (or algorithm) it uses to determine how it will distribute your business Page posts to your fans. Facebook’s survival depends on delivering a positive user experience—all of the time—which is why it has made these changes.   Why does this matter? Because you…

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How To Choose A Social Media Site

It’s a question that most business owners ask themselves. “How do I choose a Social Media site that will provide the best results for my investment of time, money and planning?” Facebook? Twitter? Instagram? Pinterest? LinkedIn? Each of these networking platforms has millions of users. But unless you have a multi-million dollar budget set aside…

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